How to Connect Etsy to Facebook

Connecting your Etsy shop to a Facebook Page is one of the smartest marketing moves you can make as a creator. It opens up your craft to a massive audience, gives you a direct line to your community, and unlocks powerful tools for driving sales. This guide will walk you through exactly how to do it - from a simple link to a fully functioning Facebook Shop - and share strategies for turning those connections into customers.

Why Connect Your Etsy Shop to Facebook?

Before we get into the steps, let's look at why this is such a game-changer for your business. It’s about more than just having another social media profile, it’s about building a robust sales and marketing engine outside of the Etsy marketplace.

• Reach a Massive, Relevant Audience: With billions of users, Facebook is a goldmine for finding your ideal customers. You can share your story, showcase your products, and reach people who might never have stumbled upon your Etsy listing.
• Drive Direct Traffic to Your Shop: Every Facebook post, Story, or ad becomes an opportunity to send interested shoppers straight to your products. This direct traffic can boost your visibility within Etsy's own search algorithm.
• Build a Brand and a Community: Etsy is a marketplace, but a Facebook Page is your brand’s home. It’s where you can share behind-the-scenes content, tell the story of your craft, and interact directly with fans and customers, building a loyal community that a simple shop listing can’t.
• Unlock Powerful Advertising Tools: By connecting your products to Facebook’s Commerce Manager, you can run hyper-targeted ad campaigns, retargeting visitors who viewed your items, and promoting specific products to audiences most likely to buy.

Getting Started: Your Facebook Business Page

First thing's first: you need a Facebook Business Page, not a personal profile. A Business Page gives you access to analytics, an ad account, and the business tools needed to create a shop. If you’ve been posting about your Etsy products on your personal profile, it's time to create a dedicated Page for your brand. It looks more professional, keeps your personal life separate, and gives you the tools you need to grow.

Creating one is simple:

1. Log in to your personal Facebook account.
2. Go to facebook.com/pages/create.
3. Enter your Etsy shop name as the Page name.
4. Choose a relevant category (e.g., "Handmade Goods," "Jewelry/Watches," "Arts & Crafts Shop").
5. Add a profile picture (your logo) and a cover photo (a lifestyle shot of your products works great).

Once your Page is set up, you’re ready to start connecting it to your Etsy shop.

Method 1: The Simple Link (The Bare Minimum)

The easiest and fastest way to connect the two platforms is to simply add your Facebook Page link to your Etsy shop profile. This lets shoppers on Etsy find you on Facebook, hopefully giving your Page a follow.

How to Add Your Facebook Link to Etsy:

1. Go to your Etsy account and click on Shop Manager.
2. In the left-hand menu under Sales Channels, click the pencil icon next to your shop name.
3. Scroll down to the Around the web section at the bottom of the page.
4. You'll see fields for your website, Facebook, Instagram, Twitter, etc. Paste your full Facebook Business Page URL into the "Facebook" field.
5. Click Save changes.

That's it! A small Facebook icon will now appear on your public shop homepage that shoppers can click to visit your Page. This is a good starting point, but to really harness the power of social commerce, you’ll want to set up a dedicated Facebook Shop.

Method 2: Set Up a Facebook Shop for Your Etsy Products

A Facebook Shop creates a dedicated "Shop" tab on your Facebook Page where you can display your Etsy products. Customers can browse your catalog directly on Facebook and then click through to your Etsy store to complete their purchase. This creates a much smoother shopping experience and is the foundation for using features like product tagging in your posts and running dynamic product ads.

Unlike some e-commerce platforms like Shopify, Etsy doesn't have a direct, one-click integration with Facebook Commerce Manager. This means you’ll have to add your products either manually or by using a data feed. Don't worry, it's more straightforward than it sounds.

Step 1: Set Up Commerce Manager

1. Go to the Facebook Commerce Manager and click "Get Started."
2. Select "Create a Shop" and follow the prompts.
3. For the checkout method, choose "Checkout on another website." This is very important. It ensures that when someone clicks "Buy," they are redirected to your Etsy product page to complete the transaction.
4. Connect your primary Facebook Business Page (the one for your shop).
5. Give your catalog a name, like "[Your Shop Name] Products."

Step 2: Add Products to Your Catalog

Once your shop is created, it's time to add your inventory. You have two main options here.

Option A: Add Products Manually (Best for Small Shops)

If you have fewer than 20-30 unique products, adding them manually is perfectly fine. It gives you precise control over each listing.

1. In Commerce Manager, go to Catalogue > Items.
2. Click "Add Items" in the top right corner and select "Add Manually."
3. You'll be brought to a form. Here’s what to fill out for each product:
   • Images: Upload your best product photos from Etsy. Use high-resolution, professional-looking images.
   • Title: Copy and paste your product title from Etsy.
   • Description: Copy and paste your product description.
   • Website Link: This is the most important part. Go to the public product page on Etsy and copy that specific URL. Paste it here. This is the link people will click to buy.
   • Price: Enter the price, making sure the currency matches your shop's currency.
   • Availability: Set to "In Stock."
4. Click "Add Item." Repeat this process for all your key products.

Option B: Use a Data Feed (Best for Larger Shops)

If you have dozens or hundreds of products, manual entry isn't realistic. A data feed (or product catalog) is a spreadsheet (usually in CSV format) that contains all your product information in a structured way. You upload this one file, and Facebook adds all your products at once.

Etsy doesn't offer a direct "Export to a Facebook-ready feed" button, but you can create one yourself fairly easily or use a third-party tool.

How to create a data feed from your Etsy listings:

1. Get Your Product Data: From your Etsy Shop Manager, go to Settings > Options > Download Data. Under the Listings tab, generate and download a CSV file of your active listings.
2. Organize your Spreadsheet: Open the downloaded CSV in Google Sheets or Excel. Facebook requires specific column headers. You’ll need to adjust your Etsy CSV to match. The essential columns are:
   • id (Use your Etsy listing ID)
   • title (The product name)
   • description (The product description)
   • availability (Write "in stock" or "out of stock")
   • condition (Write "new")
   • price (e.g., "15.99 USD")
   • link (The direct URL to your public Etsy product page)
   • image_link (The public URL for your product's main image)
   Getting the image link can be tricky. You may need to right-click on your product image on Etsy and select "Copy Image Address." It's an extra step but necessary for the feed.
3. Upload the Feed: Back in Commerce Manager, go to Catalogue > Data Sources. Choose "Data Feed" and upload your prepared CSV file. Facebook will process the file and add the items to your catalog.

Once your items are added, you can organize them into collections (like "Necklaces," "Holiday Decor," or "Best Sellers") to make browsing easier for customers.

Marketing Your Etsy Shop on Facebook: Now What?

With your shop connected, the fun part begins. Just having a Facebook Shop isn't enough, you need to market it. Here is how you can effectively use this new setup.

Tag Your Products in Photos and Videos

Now that you have a catalog, a small "View products" icon will show up when you're creating a post. You can tag the specific products shown in an image or video. When someone taps the tag, a small pop-up appears with the product's name and price, giving them a one-click path to your shop.

Example: Post a beautiful lifestyle photo of someone wearing your handmade earrings. Tag the earring product directly in the post.

Share Behind-the-Scenes Content

Your Facebook Page is the perfect place to build a personal connection. Don’t just post product photos. Share videos of your creation process, photos of your supplies or studio, or even quick updates about what you’re working on next. This content helps people connect with you as a maker, not just a product.

Run Sales and Exclusive Promotions

Announce Etsy or personal sales on your Facebook Page first to make your followers feel special. Create a Facebook-exclusive coupon code for your Etsy shop to reward your community and track how many sales are coming directly from your Facebook efforts.

Build a Community with a Facebook Group

Create a dedicated Facebook Group linked to your Business Page. This can become a hub for your most loyal customers and biggest fans. In the group, you can:

• Get feedback on new product ideas.
• Host exclusive sales or release early product drops.
• Encourage members to share photos of how they use your products.
• Answer questions and create a real sense of community around your brand.

Use Targeted Facebook Ads

This is where connecting your catalog becomes truly powerful. You can run Facebook and Instagram ads that do a lot more than just boost a post.

• Dynamic Retargeting Ads: Show ads to people who have already visited your Etsy shop, reminding them of the exact products they viewed. This is a highly effective way to win back potential customers.
• Promote Specific Product Collections: Run a carousel ad showing off all the items in your new holiday collection to an audience you’ve defined (e.g., women ages 25-45 who are interested in handmade jewelry).

Final Thoughts

Integrating your Etsy shop with Facebook transforms your craft listing into a genuine brand with community and commerce wings. By starting with a professional Business Page and setting up a dedicated Facebook Shop, you build a powerful channel for reaching new customers and engaging with your biggest fans right where they spend their time day after day.

Once you’re set up, balancing your Etsy order fulfillment with consistent posting on Facebook and Instagram can be a handful. We know how busy creators get, and that's precisely why we made Postbase. Our visual calendar lets you plan and schedule all your content at once, so your social media feeds stay fresh even when you're busy with orders. Plus, our unified inbox brings all your comments and DMs into one place, making it easy to engage with your community and answer customer questions without any stress.