Linkedin Tips & Strategies

How to Clean Up LinkedIn Connections

By Spencer Lanoue
October 31, 2025

A cluttered LinkedIn network often works against you, burying your content and filling your news feed with irrelevant updates. Cleaning up your connections is one of the most effective ways to transform your profile from a passive resume into an active career-building tool. This guide will provide a clear, step-by-step framework for auditing your network, strategically removing connections, and building a stronger professional community going forward.

Why Bother Cleaning Up Your LinkedIn Connections?

Before jumping into the "how," it's important to understand the "why." A sprawling, unfocused network full of people you don’t know or care about can actively hinder your growth on the platform. Think of it as spring cleaning for your professional brand. A focused, high-quality network brings several powerful benefits.

1. You’ll Drastically Improve Your News Feed

Your LinkedIn feed should be a source of industry insights, valuable conversations, and opportunities - not a junkyard of spammy sales pitches and random corporate announcements from companies you don't follow. When your network is full of relevant people, your feed becomes smarter. The algorithm learns what you're interested in based on whom you’re connected to and what content you engage with. Culling your list means you’ll see more from industry leaders you admire, former colleagues you respect, and potential clients that matter, making every scroll on the platform more productive.

2. Your Engagement and Reach Will Increase

It sounds counterintuitive, but having fewer connections can actually make your content perform better. The LinkedIn algorithm prioritizes posts that get strong initial engagement (likes, comments, and shares) from your immediate network. When you post, it first shows your content to a small segment of your connections. If they engage, LinkedIn pushes it out to a wider audience.

If your network is filled with 10,000 disconnected contacts who ignore your content, the algorithm assumes your post isn't interesting and limits its reach. A smaller network of 1,000 highly relevant, interested people who are likely to engage gives your content a much better launchpad, leading to far greater visibility.

3. You Can Nurture Stronger, More Meaningful Relationships

It's impossible to maintain a meaningful professional relationship with thousands of people. A leaner connections list allows you to focus your attention on the people who truly matter. You can keep up with their career updates, congratulate them on milestones, and engage thoughtfully with their posts. This is how you build real social capital - not by hoarding contacts, but by investing in genuine relationships. It's the difference between having a network and being part of a community.

4. Your Network Will Align with Your Current Goals

Your career goals change over time. The network you built five years ago as a university student or in a previous industry might not serve your ambitions today as a senior manager, freelancer, or business owner. Cleaning up your connections is an opportunity to realign your network with where you are now and where you want to go. It helps you curate an audience that understands your expertise and values your perspective, making you more visible to the right recruiters, partners, and clients.

The Pre-Cleanup Checklist: Define Your Ideal Connection

Jumping into a cleanup without a plan is a recipe for decision fatigue. Before you remove a single person, take a few minutes to create criteria for who belongs in your network. This turns a subjective chore into a strategic process.

Your network should be built around a purpose. Ask yourself: What do I want to achieve with my LinkedIn network?

Your answer might be one or more of the following:

  • Find new clients or freelance work.
  • Stay connected with past and present colleagues.
  • Learn from mentors and leaders in my field.
  • Discover new job opportunities.
  • Build my personal brand and establish myself as a thought leader.

Based on your goals, create a simple "Keep, Consider, Remove" mental framework.

Keep If They Are:

  • Colleagues: Current and former coworkers you had a good relationship with.
  • Clients: Past or present clients who value your work.
  • Industry Peers: People in similar roles at other companies whose work you respect.
  • Mentors & Mentees: Individuals you learn from or help guide.
  • Aspirational Connections: Leaders and influencers in your field whose content you find valuable.
  • Partners/Collaborators: People you have worked with on projects or plan to.

Remove If They Are:

  • Spam Accounts or Salesy Profiles: Anyone who connected only to immediately inundate your inbox with a copy-paste sales pitch.
  • Total Strangers: People you have no memory of, with whom you have no mutual connections and no shared professional context.
  • Inactive or Empty Profiles: Profiles with no photo, header, or work experience offer zero value and can look like bots.
  • Irrelevant to Your Goals: Someone from an industry completely unrelated to your career trajectory or professional interests. It's not personal, it's just alignment.

A Step-by-Step Guide to Auditing Your Network

With your criteria set, it's time to actually start the cleanup. Don't try to tackle thousands of connections in one sitting. Break it down into manageable chunks, maybe 15-20 minutes a day.

Step 1: Get to Your Connections List

First, navigate to your full list of connections. From the LinkedIn homepage:

  1. Click on the "My Network" icon in the top navigation bar.
  2. On the left-hand sidebar, click "Connections."

This will bring you to a page listing all your connections, typically sorted by who was recently added. You can use the search bar and filters here to narrow down your view, though the "Sort by" function is fairly limited.

Step 2: Tackle the Obvious Removals First

Start with the easiest decisions to build momentum. Scroll through your list and apply your "Remove" criteria:

  • Profiles with no photo or a generic avatar.
  • People whose headline is aggressively sales-focused and offers no other value (e.g., "Helping You 10X Your ROI TODAY").
  • Individuals you remember who spammed your inbox right after connecting.

This first pass should be quick and ruthless. These connections offer no value and just add to the clutter.

Step 3: Investigate the "Who Are You Again?" Connections

This is the largest and most time-consuming group. As you scroll, you'll encounter hundreds of people you don't recognize. Instead of immediately removing them, do a quick 10-second investigation:

  1. Click on their profile. Pay attention to their current role, company, and location. Does it ring any bells or seem relevant to your career?
  2. Check for shared context. Look at the "Highlights" section on their profile to see mutual connections, shared groups, or if you attended the same university. A single strong mutual connection can be enough reason to keep someone.
  3. View your messaging history. Click the "Message" button on their profile. Seeing your past conversation (or lack thereof) can give you all the context you need.

If, after a brief check, you still can’t figure out why you’re connected and their profile isn't relevant to your goals, you have your answer. It's time to remove them.

How to Remove a Connection (Without the Awkwardness)

This part is far simpler - and less dramatic - than most people think. A common fear is that the person will be notified and your professional relationship will be soured. Let's put that myth to rest.

LinkedIn does not send a notification when you remove a connection.

The only way they would find out is if they specifically went to your profile and saw the "Connect" button instead of the "Message" button, or if they searched for your name in their connections list and you didn't appear. Most people will never notice.

Here’s the technical process:

  1. Go to the profile page of the connection you wish to remove.
  2. Click the "More..." button located in their introduction card.
  3. From the dropdown menu, select "Remove Connection."
  4. A confirmation pop-up will appear. Click "Remove."

Alternatives to Removal: When to Mute or Unfollow

Sometimes, removing a connection feels too final. Perhaps it's a colleague or client who posts too many political rants or humblebrags, but you need to maintain a professional link. In these cases, you have two softer options:

  • Unfollow: This keeps them as a connection but removes their posts and articles from your feed. You can still message each other, and they can still see your content. This is the perfect option for maintaining a connection civilly while curating your feed. To do this, go to their profile, click the "More..." button, and select "Unfollow."
  • Mute: Muting is very similar to unfollowing and achieves the same goal of hiding their content from your feed. It's another gentle way to clean your feed without trimming your network.

Building a Healthier Network Moving Forward

A network cleanup is not a one-time event, it's about forming better habits so you don't end up back where you started.

1. Be Intentional with New Requests

Stop accepting every random request that comes your way. Before you accept, take five seconds to glance at their profile and ask yourself, "Does this connection align with my goals?" Likewise, when you send a request, always add a personalized note. A simple sentence explaining why you want to connect - "I really enjoyed your post on a/b testing," or "We both work in the logistics industry in Chicago and I'd love to connect" - massively increases the quality of your incoming connections.

2. Conduct a Quick Weekly Review

Set aside just 10 minutes each week to maintain your network's health. Scroll your connection requests and weed out any that don't fit your criteria. Engage with a few valuable posts from connections you admire. This small habit prevents the clutter from building up again and keeps your network valuable and active.

3. Prioritize Quality Over Quantity

Let go of the vanity metric of having 500+ connections if most of them are meaningless. A smaller, highly curated network where people actually know, trust, and engage with you is infinitely more powerful than a massive list of passive strangers. Focus on building real professional relationships, and the LinkedIn algorithm - and your career - will reward you for it.

Final Thoughts

Reclaiming your LinkedIn network is less about excluding people and more about intentionally building a community that supports your professional goals. A focused network improves the content you see, amplifies the reach of the content you share, and frees up your energy to focus on the relationships that truly matter.

Once your network is dialed in, the quality of your posted content becomes even more important. We built Postbase to make creating and managing that high-quality content unbelievably simple. Since a clean LinkedIn network ensures you're reaching the right audience, our platform focuses on rock-solid scheduling for all formats - video, documents, carousels, and text - so your valuable message lands perfectly every time. It's designed to let you concentrate on what you want to say, not fight with the tool that's supposed to help you say it.

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

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