How to Add Social Media Icons to an Email Signature
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Eyeing that perfect Instagram username only to discover it’s taken by an account that hasn’t posted since 2017? It’s a common frustration for brands and creators trying to build a consistent online presence. This guide covers the realistic and actionable steps you can, and can't, take to claim an inactive Instagram handle, separating fact from fiction so you can focus on strategies that actually work.
Before jumping into methods for claiming a username, it’s important to understand how Instagram defines inactivity. It's not just about a lack of posting. An account is considered active if the user is logging in, liking posts, or sending direct messages, even if they aren't publicly sharing content.
Instagram's official policy is intentionally vague. They state that they determine inactivity "based on a number of things, including the date the account was created and whether the account has been sharing photos, commenting, and liking photos." There is no fixed timeline, like 6 months or a year, after which an account is automatically flagged for removal. An account that looks abandoned to you might have a user who logs in every week to silently scroll.
This ambiguity is deliberate. It prevents users from trying to game the system by tracking accounts and predicting when a username might become available. The key takeaway is simple: you can't be sure an account is truly inactive just by looking at its public profile.
For the average user, the answer is almost always no. Instagram has no official process for requesting or claiming a username simply because it’s inactive. Submitting a help ticket or sending an email to their support team will almost certainly lead nowhere. They don't broker username transfers between users, whether the account is active or not.
So, does that mean it's impossible? Not exactly. There is one primary, officially recognized path that works for a specific group of users, and it has nothing to do with inactivity. It's about protecting intellectual property.
If you have a registered trademark for your business or brand identity, you have a solid foundation for claiming an Instagram username that infringes on your intellectual property. This route isn't about the account being inactive, it's about another user "squatting" on or impersonating your legally protected brand identity.
This is the method large businesses and public figures use to secure their desired handles. If you're a startup, a longtime business owner, or a creator with a registered brand, this is your most promising option.
Example: Let's say you own "Bloom Botanics," a skincare company with a registered trademark. The username @bloombotanics is taken by an account with zero posts that was last active four years ago. You would file a trademark report, explaining that this user is squatting on your brand name, preventing you from using your rightful identity on the platform and potentially confusing your customers. In this scenario, Instagram is likely to act because you have a clear legal right to the name.
This method differs slightly and is less likely to apply to truly inactive accounts, but it's worth knowing about. If an account is not just inactive but is actively pretending to be you or your brand, you can report it for impersonation. This is relevant if, for example, the account has copied your profile picture, bio, or has made posts pretending to be you.
The process is similar to the trademark report. You go to the account’s profile, tap the three dots, select "Report," and follow the prompts for impersonation. You will need to provide proof of your identity (like a government-issued ID) or proof of your business registration. If Instagram sides with you, they will remove the account, and the username may become available. However, there's no guarantee you'll get it right away.
Ultimately, this path is for active, malicious impersonation, not for squatting on a name.
The internet is full of bad advice on this topic. To save you time, effort, and possibly even your own account, here are the common myths and dead-end strategies you should completely ignore.
Instagram's user support for issues like these is practically non-existent. There is no special email address or backdoor contact that will listen to your case. The formal reporting channels for trademark or impersonation are the only way to get a review.
This is a scam. Any person or service claiming they can secure an inactive username for a fee is either lying or using illicit methods that can get both your account and theirs banned. Often, they will take your money and disappear. Never give your account password or payment information to a service that promises this. It is a violation of Instagram’s terms of service.
Coordinating a group of friends or followers to report an inactive account is pointless. Instagram's systems detect this type of coordinated behavior, and it will likely be ignored. The reporting system works based on the validity of the claim, not the volume of reports.
While Instagram has occasionally freed up large numbers of inactive usernames in the past, these events (often called "purges") are rare, unpredictable, and unannounced. Banking on one of these happening is not a viable business strategy.
If the trademark route isn't an option for you, don't despair. Your brand’s success on Instagram is not defined by having the exact username you first thought of. It’s defined by the content you create and the community you build. Here are some effective alternatives for choosing a stellar username when your first choice is taken:
A simple addition can make your username uniqueand professional. Think about what describes your brand.
For local businesses, adding a location is one of the best ways to stand out. It adds context and helps with local search.
Periods can help separate words and improve readability, but use them sparingly. An underscore is another classic option.
The goal is to find a username that is memorable, easy to pronounce, and closely aligned with your brand name. Once you have it, secure the same handle across all your other social platforms (TikTok, X, YouTube, etc.) for brand consistency. The most powerful brands on social media succeed because they post consistently great content, not because they have a specific username.
Getting ahold of an inactive Instagram username is challenging, with the trademark infringement route being the only officially sanctioned path. For the vast majority of users and businesses without a registered trademark, the best approach is to get creative and choose a smart, brand-aligned alternative. Don't let the pursuit of a "perfect" username distract you from what truly matters: building your brand's presence.
While an ideal username feels important, building a powerful brand truly comes down to having a clear strategy and executing it consistently. At Postbase, we've seen countless accounts with "imperfect" handles build massive communities because they focused on what drives growth: visually planning a strong content calendar, reliably scheduling engaging posts, and staying connected with their audience. Our platform is designed to make that simple, helping you manage your entire social strategy from one modern, clean workspace so you can produce great content, no matter what your handle is.
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