TikTok Tips & Strategies

How to Check TikTok Monetization Eligibility

By Spencer Lanoue
October 31, 2025

Want to turn your TikTok views into cash but not sure where to start? We've got you. This guide walks you through exactly how to check your eligibility for TikTok's main monetization features, including the Creativity Program Beta, TikTok Shop, and the Creator Marketplace. We’ll show you where to look, what the requirements are, and give you actionable tips to help you get there faster.

Understanding TikTok's Monetization Programs

Before checking your eligibility, it helps to know what you’re aiming for. TikTok doesn't just have one way to make money, it offers a suite of tools designed for a wide range of creators. Each program has slightly different rules, requirements, and earning potential.

Here are the primary monetization paths available right now:

  • The Creativity Program Beta: This is the successor to the Creator Fund. It rewards creators for making high-quality, original videos that are longer than one minute. This is often the first major monetization milestone for creators.
  • TikTok Shop for Creator: This feature allows you to earn commission by promoting products directly in your videos and LIVE streams through affiliate links, or by showcasing your own products.
  • Creator Marketplace (TCM): Think of this as TikTok’s built-in platform for connecting creators with brands for sponsored content deals and partnerships.
  • Virtual Gifts (LIVE Gifts & Video Gifts): Your audience can send you virtual gifts during your LIVE streams or on your videos, which can then be converted into real money.
  • Tips: In some regions, followers can send you tips directly to show their appreciation for your content.

Most creators focus on qualifying for the Creativity Program and TikTok Shop first, as they offer the most direct path to earning revenue from your content itself.

How to Check Eligibility for the TikTok Creativity Program Beta

The Creativity Program Beta is the platform's flagship monetization tool, designed to reward creators who post longer, engaging content. Instead of a shared pool of funds, your earnings are calculated based on a formula that considers qualified views and RPM (revenue per mille, or per 1,000 views). Only views on videos longer than one minute count toward this program.

Creativity Program Beta Requirements

To qualify for the program, you need to meet a specific set of criteria. TikTok is pretty clear about these:

  • Age: You must be at least 18 years old.
  • Follower Count: You need a minimum of 10,000 followers.
  • Video View Count: You must have at least 100,000 qualified video views in the last 30 days.
  • Account Status: Your account must be in good standing and adhere to TikTok’s Community Guidelines and Terms of Service. A history of violations can impact your eligibility.
  • Location: The Creativity Program is only available in select countries. Currently, this includes the United States, United Kingdom, France, Germany, Italy, Spain, Brazil, Japan, and Korea, with more being added.

Step-by-Step Guide to Checking Your Status

Checking your progress toward these goals is simple. TikTok built the dashboards right into the app so you can see exactly where you stand.

  1. Open the TikTok app and go to your Profile.
  2. Tap the three horizontal lines (☰) in the top-right corner to open the menu.
  3. Select "Creator Tools" from the menu.
  4. Under the "Monetization" section, look for "Creativity Program Beta." Tap it.

On this screen, you’ll see the eligibility checklist. TikTok will show you green checkmarks next to the requirements you've met and highlight the ones you're still working on. It will display your current follower count and your video view count for the last 30 days, so you know exactly how close you are. If you’ve met all the requirements, the "Apply" button will be active.

Tips to Meet the Creativity Program Requirements

Feeling far from the goal? Don't worry. Hitting these numbers is entirely achievable with a focused strategy.

  • To Increase Followers: Find your niche and stick to it. Whether it's plant care, comedy skits, or vintage fashion, consistency helps you attract a dedicated audience. Engage with comments, use trending sounds that fit your content, and post at least 3-5 times a week to stay visible.
  • To Get 100,000 Views: The key here is creating videos that are over one minute long. Brainstorm content that naturally fits a longer format, like short tutorials, storytelling videos, detailed product reviews, or "day in the life" edits. Focus on a strong hook in the first three seconds to stop people from scrolling, and use text overlays and captions to keep them engaged until the end. Remember, one viral video that gets 100k+ views is enough to qualify you.

How to Check Eligibility for TikTok Shop for Creator

TikTok Shop allows you to earn commissions by featuring products in your content. When a viewer clicks your link and makes a purchase, you get a cut of the sale. It’s a powerful tool if you have an audience that trusts your recommendations.

TikTok Shop Requirements

The requirements for TikTok Shop are a bit more flexible and can vary by region, but here are the general guidelines:

  • Age: You must be 18 years or older.
  • Follower Count: The official minimum is 5,000 followers in most regions (like the US and UK). However, TikTok occasionally lowers this requirement for creators with highly engaged communities.
  • Account Status: You need an active account in good standing.
  • Location: TikTok Shop is currently available in the US, UK, and select countries in Southeast Asia, with expansion ongoing.

Step-by-Step Guide to Checking Your Status

You can check your eligibility and apply for TikTok Shop from the Creator Tools section.

  1. Navigate to your Profile > Menu (☰) > Creator Tools.
  2. Under the "Monetization" section, tap on "TikTok Shop for Creator."
  3. This screen will show you the requirements. Like the Creativity Program dashboard, you'll see green checkmarks next to the criteria you meet.
  4. If you qualify, you can follow the prompts to apply, which involves verifying your identity and linking a bank account for payouts.

Tips for Success with TikTok Shop

Once you’re in, making money depends on your ability to sell. Only promote products you genuinely believe in and that make sense for your audience. Authenticity is everything. Create in-depth review videos or tutorials that show the product in action rather than just pointing to a link.

How to Check Eligibility for the TikTok Creator Marketplace (TCM)

The Creator Marketplace is where brand deals happen. It’s a dedicated platform where brands can discover TikTok creators for paid marketing campaigns. Being listed in TCM makes you visible to thousands of brands looking for influencers in your niche.

TCM Requirements

The criteria for TCM are focused on finding established creators with an engaged following.

  • Age: At least 18 years old.
  • Follower Count: A minimum of 10,000 followers. (Note: Previously this was higher, but it has become more accessible).
  • Video Content: You must have posted at least 3 videos in the past 30 days.
  • Engagement: While specific numbers aren't always public, you need to show consistent engagement that aligns with industry benchmarks. An inactive account won't be accepted.
  • Location: TCM is available in over 20 countries.
  • Account Type: You must have a Creator or Personal account. Business Accounts are not eligible to join TCM.

Step-by-Step Guide to Checking Your Status

You guessed it - the path starts in your Creator Tools.

  1. Go to your Profile > Menu (☰) > Creator Tools.
  2. Under "Monetization," tap on "Creator Marketplace."
  3. The dashboard will show your eligibility status for each requirement. If you meet them all, you can apply to join.

Once you’re in, you can set your rates for sponsored videos and brands can start sending you invitations to collaborate.

Checking Eligibility for Gifts and Tips

These features allow your most dedicated followers to support you directly.

Eligibility for LIVE and Video Gifts

Gifts are virtual icons viewers can buy with TikTok coins and send to you during a LIVE stream or on eligible videos. You can then cash these out.

  • LIVE Gifts: Generally requires at least 1,000 followers and being 18+.
  • Video Gifts: This feature is for more established creators, often requiring a minimum of 10,000 followers, an account that's over 30 days old, and living in an eligible region.

To check, go to Creator Tools > Monetization and look for "Subscriptions," "LIVE Gifts," or "Video Gifts." Each section will outline your eligibility status.

Eligibility for Tips

This allows followers to send money directly to you. It's not available everywhere, but if it is in your region, the requirements generally include:

  • Being at least 18 years old.
  • Having a minimum of 100,000 followers.
  • An account in good standing.

You can find the Tips option under Creator Tools if it's available for your account.

The Ultimate Monetization Checklist

Feeling overwhelmed? Here's a quick summary to help you see where you need to focus your efforts:

  • Creativity Program Beta: Reaching 10k followers and 100k views (on videos over 1 minute) is your main goal. This is the foundation of direct monetization.
  • TikTok Shop: Focus on getting your followers up to 5k. More importantly, build a community that trusts your opinion on products.
  • Creator Marketplace: Similar to the Creativity Program, 10k followers is the first major hurdle. Beyond that, consistent video creation and engagement are what brands look for.
  • Gifts: Your journey starts with 1,000 followers for LIVE Gifts, which is a great first monetization milestone.

For almost every program, the journey starts with crossing the 10,000 follower threshold and demonstrating consistent engagement. Focus on creating value for a specific audience, and the numbers will follow.

Final Thoughts

Checking your TikTok monetization eligibility is simple and transparent - just head to the Creator Tools hub in your settings. The real work isn't checking the dashboard, but consistently creating great content that allows you to meet the follower and view count requirements for each program.

We know that creating consistently is the hardest part of being a creator. Keeping track of ideas, filming, editing, and posting across different platforms can feel overwhelming. That’s why we at Postbase built a social media tool that’s designed for today's video-first world. You can plan your content in a visual calendar, schedule your TikToks and Reels in advance, and see what’s working with clean analytics - all in one place. This clears the runway for you to focus on the fun part: making videos that get you closer to those monetization goals.

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

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