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Want to turn your TikTok views into cash but not sure where to start? We've got you. This guide walks you through exactly how to check your eligibility for TikTok's main monetization features, including the Creativity Program Beta, TikTok Shop, and the Creator Marketplace. We’ll show you where to look, what the requirements are, and give you actionable tips to help you get there faster.
Before checking your eligibility, it helps to know what you’re aiming for. TikTok doesn't just have one way to make money, it offers a suite of tools designed for a wide range of creators. Each program has slightly different rules, requirements, and earning potential.
Here are the primary monetization paths available right now:
Most creators focus on qualifying for the Creativity Program and TikTok Shop first, as they offer the most direct path to earning revenue from your content itself.
The Creativity Program Beta is the platform's flagship monetization tool, designed to reward creators who post longer, engaging content. Instead of a shared pool of funds, your earnings are calculated based on a formula that considers qualified views and RPM (revenue per mille, or per 1,000 views). Only views on videos longer than one minute count toward this program.
To qualify for the program, you need to meet a specific set of criteria. TikTok is pretty clear about these:
Checking your progress toward these goals is simple. TikTok built the dashboards right into the app so you can see exactly where you stand.
On this screen, you’ll see the eligibility checklist. TikTok will show you green checkmarks next to the requirements you've met and highlight the ones you're still working on. It will display your current follower count and your video view count for the last 30 days, so you know exactly how close you are. If you’ve met all the requirements, the "Apply" button will be active.
Feeling far from the goal? Don't worry. Hitting these numbers is entirely achievable with a focused strategy.
TikTok Shop allows you to earn commissions by featuring products in your content. When a viewer clicks your link and makes a purchase, you get a cut of the sale. It’s a powerful tool if you have an audience that trusts your recommendations.
The requirements for TikTok Shop are a bit more flexible and can vary by region, but here are the general guidelines:
You can check your eligibility and apply for TikTok Shop from the Creator Tools section.
Once you’re in, making money depends on your ability to sell. Only promote products you genuinely believe in and that make sense for your audience. Authenticity is everything. Create in-depth review videos or tutorials that show the product in action rather than just pointing to a link.
The Creator Marketplace is where brand deals happen. It’s a dedicated platform where brands can discover TikTok creators for paid marketing campaigns. Being listed in TCM makes you visible to thousands of brands looking for influencers in your niche.
The criteria for TCM are focused on finding established creators with an engaged following.
You guessed it - the path starts in your Creator Tools.
Once you’re in, you can set your rates for sponsored videos and brands can start sending you invitations to collaborate.
These features allow your most dedicated followers to support you directly.
Gifts are virtual icons viewers can buy with TikTok coins and send to you during a LIVE stream or on eligible videos. You can then cash these out.
To check, go to Creator Tools > Monetization and look for "Subscriptions," "LIVE Gifts," or "Video Gifts." Each section will outline your eligibility status.
This allows followers to send money directly to you. It's not available everywhere, but if it is in your region, the requirements generally include:
You can find the Tips option under Creator Tools if it's available for your account.
Feeling overwhelmed? Here's a quick summary to help you see where you need to focus your efforts:
For almost every program, the journey starts with crossing the 10,000 follower threshold and demonstrating consistent engagement. Focus on creating value for a specific audience, and the numbers will follow.
Checking your TikTok monetization eligibility is simple and transparent - just head to the Creator Tools hub in your settings. The real work isn't checking the dashboard, but consistently creating great content that allows you to meet the follower and view count requirements for each program.
We know that creating consistently is the hardest part of being a creator. Keeping track of ideas, filming, editing, and posting across different platforms can feel overwhelming. That’s why we at Postbase built a social media tool that’s designed for today's video-first world. You can plan your content in a visual calendar, schedule your TikToks and Reels in advance, and see what’s working with clean analytics - all in one place. This clears the runway for you to focus on the fun part: making videos that get you closer to those monetization goals.
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