How to Check TikTok Earnings

Curious about how much money you're actually making on TikTok? Finding your total earnings isn't as simple as checking a single number. This guide will show you exactly where to look for every dollar you earn, from the Creativity Program Beta to brand deals, so you can get a clear picture of your income.

Understanding TikTok's Monetization Streams

Before you can check your earnings, it's helpful to know all the different ways you can get paid on TikTok. Each stream has its own rules, eligibility requirements, and - most importantly - its own dashboard. Juggling them can be confusing, but once you know where to look, it all starts to make sense.

The main ways creators earn money directly through TikTok include:

• The Creativity Program Beta: The successor to the Creator Fund, this program pays eligible creators for views on videos that are over one minute long.
• LIVE Gifts & Video Gifts: Viewers can send virtual gifts during your LIVE streams or on your videos, which you convert into real money.
• Tips: Exactly what it sounds like - a direct way for your audience to send you money as a thank-you for your content.
• TikTok Creator Marketplace (TCM): The official platform for connecting with brands for sponsored content opportunities.
• LIVE Subscriptions: A feature allowing your most dedicated followers to pay a monthly fee for exclusive perks like badges, custom emotes, and subscriber-only chats.

Now, let's break down where to find the numbers for each one.

How to Check Your Creativity Program Beta Earnings

For most creators focused on long-form content, the Creativity Program Beta is the primary source of on-platform income. This is where you get paid for qualified video views, and tracking its performance is a top priority. Checking your dashboard is straightforward.

1. Open Your TikTok Profile

Start by launching the TikTok app and tapping the Profile icon in the bottom-right corner of your screen.

2. Access the Creator Tools

From your profile page, tap the three horizontal lines (the "hamburger" menu) in the top-right corner. A menu will pop up from the bottom. Select "Creator Tools" from this list.

3. Visit the Creativity Program Beta Dashboard

In the Creator Tools menu, scroll down to the "Monetization" section. Here, you'll see an option for the "Creativity Program Beta." Tap on it to open your main earnings dashboard.

Here's what you'll find inside:

• Estimated Rewards: This is a running total of the money you've earned in the current period. Remember it's an estimate and can change slightly before finalizing.
• Qualified Views: This is the number of legitimate views on your videos that meet TikTok's criteria for monetization. Not all views count, so this number will almost always be lower than your public view count.
• RPM (Revenue Per 1,000 Views): This metric shows your average earnings for every 1,000 qualified views. This number can vary wildly based on your niche, audience demographics, and video engagement. Analyzing your RPM helps you understand which types of videos are most valuable.

You can also filter your earnings by date to see performance over time and tap into individual videos to see how much each one has earned. This is perfect for identifying what's working so you can create more of it.

Tracking Your LIVE Gifts and Video Gifts

Gifts are a more direct form of monetization relying on audience generosity. Whether a fan sends you a "Rose" during a LIVE or a "Corndog" on a video, these virtual items translate into cash. It's a different system, so you'll find the earnings in a different location.

First, it's helpful to understand the flow:

1. Your followers buy Coins with real money.
2. They use these Coins to send you virtual Gifts.
3. These Gifts appear in your account as Diamonds.
4. You can withdraw your Diamonds as cash via PayPal or your bank account.

With that in mind, here's how to check your gift balance.

1. Navigate to Your Balance

Go to your Profile, tap the three lines in the top-right corner, and select "Settings and privacy." From there, tap on "Balance."

2. View Your Gift Revenue

Inside the "Balance" screen, you'll see a section likely labeled "Gift revenue" or something similar. This shows the total amount of Diamonds you've accumulated from both LIVE Gifts and Video Gifts. The dashboard will display two key things:

• Your current Diamond total.
• The approximate cash value of your Diamonds.

You can also view a detailed transaction history to see who sent you gifts and when. To turn your digital diamonds into actual money, just tap the "Withdraw" button and follow the on-screen instructions. Just be aware that TikTok often has a minimum withdrawal amount (like $10 or $50).

Finding Earnings from Tips and LIVE Subscriptions

Tips and Subscriptions are two other powerful ways to earn directly from your audience. While not available to everyone, if you've unlocked these features, you can check their performance easily.

• Tips: Money from Tips flows directly into your "Balance" section, just like Gift revenue. You can find it listed in your transaction history within the same "Settings and privacy" -> "Balance" menu. Since it's direct cash, there's no Diamond conversion.
• LIVE Subscriptions: Subscription earnings are managed through the "Creator Tools." Inside that menu, you'll find a "Subscription" option. The dashboard there will show you your number of active subscribers, their renewal dates, and your estimated monthly revenue from subs.

Brand Deals and the TikTok Creator Marketplace

While on-platform monetization is great, most top creators earn the bulk of their income from brand deals. These partnerships happen either through direct outreach or through the official TikTok Creator Marketplace (TCM).

Unlike other income streams, there's no centralized dashboard to check your brand deal earnings. Why? Because you negotiate rates and payment terms directly with the brand. Payment is typically handled outside of the TikTok app using tools like PayPal, Stripe, or direct bank transfers.

So, where does the TCM come in? Think of it as a professional matchmaking service, not a payment processor. In the TCM dashboard (accessible via Creator Tools), you can:

• Receive and respond to brand partnership invitations.
• Communicate with brand representatives.
• Manage active campaigns and deliverables.

The TCM simplifies finding legitimate brand partners, but tracking the income from those deals is up to you. This is where moving beyond the app becomes necessary for managing your finances like a proper business owner.

Creating a Central Dashboard for All Your Earnings

As you can see, your TikTok income is spread across multiple dashboards, both inside and outside the app. The best way to get a complete financial overview is to create your own simple tracking system. A basic spreadsheet is all you need.

Set up a sheet with the following columns:

• Date: The date the income was received or finalized.
• Income Source: Be specific! (e.g., "Creativity Program," "LIVE Gifts," "Brand Deal with 'Company X'").
• Amount: The total cash amount earned.
• Notes: Any helpful context (e.g., "From viral dog video," "Q2 payment for 3-video package").

Here's what it might look like:


| A | B | C | D |
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1 | Date | Income Source | Amount | Notes |
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2 | 01/15/2024 | Creativity Program Beta| $250.75 | December 2023 Payout |
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3 | 01/22/2024 | LIVE Gifts Withdrawal | $85.50 | Strong engagement from LIVE Q&A |
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4 | 02/01/2024 | Brand Deal (Fashion Co)| $1,500.00 | Campaign Payout - Video 1 of 3 |
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5 | 02/12/2024 | Tips | $20.00 | Tipped during makeup tutorial |
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Updating this once a month will give you an invaluable look at your business's health. You'll clearly see which income streams are performing best, allowing you to focus your content strategy on what actually drives revenue.

Final Thoughts

Checking your TikTok earnings requires looking in a few different places - your Creativity Program dashboard for video views, your Balance for direct fan support, and your own records for external brand deals. By consolidating this information, you move from just being a creator to being a business owner who truly understands their financial performance.

Once you know where your earnings come from, the next step is building a reliable content strategy to grow them. We built Postbase because we were tired of legacy schedulers that weren't designed for today's video-first platforms like TikTok and Instagram. Seeing your entire social strategy in one clean calendar makes Postbase an amazing tool to help plan content reliably across *all* your platforms and see what's working, so you have more time to create videos that connect with your audience and drive real results.