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Knowing what resonates on LinkedIn means looking beyond likes and views to understand the full story of your content's performance. The good news is that LinkedIn provides all the tools you need to see exactly what you - and others in your network - are posting, commenting on, and reacting to. This guide covers how to check your own profile activity, analyze your performance metrics, and strategically view the activity of others to sharpen your content strategy.
Dipping into your LinkedIn activity feed isn't just about satisfying curiosity, it's a strategic move. Regularly reviewing this data helps you connect the dots between the content you create and the results you get. When you know which posts sparked conversations and which ones fell flat, you can stop guessing and start building a content plan based on actual performance.
Here’s why making this a regular habit is so powerful:
LinkedIn keeps a running log of everything you do on the platform. Finding it is simple, and it's the first step to understanding how your actions contribute to your professional brand and network growth.
You can access your complete history in just a few clicks from your profile page.
Once you're on your main activity page, you'll see several tabs that help you filter and organize your history. Each one tells a different part of your engagement story.
There may also be tabs for articles and media you've uploaded, depending on the type of content you regularly create.
Finding your activity log is step one. Step two is learning how to interpret the numbers so you can improve your strategy. LinkedIn provides basic analytics for every post you create, and understanding them is crucial for growth. For more detailed insights, learn how to analyze LinkedIn post performance.
You can see the performance of any individual post directly from your feed or your "Posts" activity tab. Below your post a few minutes after publishing, you’ll see a grayed-out number showing your post's impression count (e.g., "652 impressions"). Clicking on this link will open a pop-up window with detailed analytics.
The analytics pop-up gives you a clear snapshot of how your post performed. Here’s a breakdown of the key metrics and what they signify:
To measure true performance, a lot of marketers focus on the engagement rate. While LinkedIn doesn't show you this number directly, you can calculate it yourself with a simple formula:
(Total Reactions + Total Comments + Total Reposts) / Total Impressions * 100 = Engagement Rate %
This percentage tells you what proportion of people who saw your post actually interacted with it. A post with 500 impressions and 25 engagements is often better than a post with 5,000 impressions and 50 engagements. It shows a stickier, more compelling message.
Just as you can review your own activity, you can also see the public activity of any other LinkedIn user (unless their privacy settings restrict it). This is an ethical and invaluable way to conduct research for networking, sales, and competitive analysis.
The process is nearly identical to checking your own.
If you don't see an activity section, it's likely that the user hasn't been active recently or has adjusted their privacy settings.
What you do with this information is what matters. Here are a few ways to use it strategically:
Collecting data is pointless if you don't act on it. Use everything you’ve learned from your activity log to build a smarter, more effective content strategy that saves you time and delivers better results.
By making activity review a monthly or quarterly habit, you can continuously adapt and refine your presence to meet the changing needs of your audience and the LinkedIn algorithm.
Checking LinkedIn activity - both your own and others' - isn't just a gimmick, it's a core practice for anyone serious about building a professional brand or business on the platform. By moving from simply posting content to analyzing its performance, you can turn your LinkedIn presence into a predictable engine for networking, lead generation, and brand growth.
This process of checking analytics and planning content can take a lot of time, especially when juggling multiple social media platforms. That's why we built Postbase. We designed it with a clean visual calendar and straightforward analytics to help you see what’s working across all your channels, including LinkedIn, so you can stop guessing and spend more time creating content that connects.
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