How to Check Facebook Page Feedback Score

If you're running ads or selling products on Facebook and Instagram, your Page's Feedback Score is a critical number that can make or break your success. This single metric, hidden away in your business settings, directly impacts your ad costs, reach, and even your ability to advertise at all. This guide will show you exactly what it is, why it matters, how to find your score, and the concrete steps you can take to protect and improve it.

What is the Facebook Page Feedback Score?

Your Facebook Page Feedback Score is a rating from 0 to 5 that reflects the quality of the customer experience you provide. Meta (Facebook's parent company) calculates this score by sending surveys to people who have made a purchase after clicking on one of your ads. It's a direct line to your actual customers, asking them about their experience after the purchase.

Unlike public page reviews or star ratings, this score is an internal metric used by Meta. Customers are specifically asked about three key areas:

• Product Quality: Did the product meet their expectations based on the ad? Was it as described? Was it damaged?
• Shipping Speed: Did the item arrive within the estimated delivery window? Were there any unexpected delays?
• Customer Service: How was their interaction with your business? Were their questions answered? Were issues resolved fairly?

Essentially, it’s Meta’s way of policing the e-commerce experience on its platforms. They want users to have a good experience buying from ads so they keep trusting and clicking on them. Your feedback score is the vital sign that tells them if your page is a healthy, trustworthy seller or a potential problem.

Why Your Facebook Feedback Score Matters (A Lot)

Ignoring your Page Feedback Score is one of the costliest mistakes an e-commerce brand or advertiser can make. It might not be a public-facing number, but its behind-the-scenes impact is huge. Here’s exactly why you need to pay close attention to it.

It Directly Affects Your Advertising Performance

Meta uses your score to decide how to treat your ads. Pages with high feedback scores are rewarded, while pages with low scores are penalized. This isn't a vague warning, it's a direct, algorithmic reality.

• A low score tells the algorithm your customers are unhappy. In response, Meta will start limiting your ad delivery. This means your ads are shown to fewer people, and you’ll likely pay more (a higher CPM) to reach them. Your campaigns become less efficient and more expensive overnight.
• A high score signals that you provide a positive customer experience. This signals trust to Meta’s ad auction system, which can result in more favorable ad placements and potentially lower costs over time.

You Could Lose Your Ability to Advertise Entirely

If your Feedback Score drops too low and stays there, Meta will take more drastic action. They aren't afraid to shut down advertisers who create poor user experiences. The progression usually looks like this:

1. The Warning: You'll see notifications and your score will dip into the red zone (typically below 2). Your ad costs will rise noticeably.
2. The Restriction: If the score doesn't improve, Meta may place a permanent advertising restriction on your Page. You will no longer be able to create or run any campaigns from that Page.
3. The End Game: In severe cases, your Page could be unpublished entirely. This is a nightmare scenario for any business that has built a community and brand presence.

Recovering from an advertising restriction is incredibly difficult, and sometimes impossible. Proactively managing your score is the only reliable way to avoid this.

How to Check Your Facebook Page Feedback Score: A Step-by-Step Guide

Finding your score isn't obvious, but it’s straightforward once you know where to look. The most reliable place to find it is in the "Account Quality" section of your Meta Business Suite.

Step 1: Go to Meta Business Suite
Log in to the Meta Business Suite that controls your Facebook Page. You can usually access it at business.facebook.com.

Step 2: Navigate to "All Tools"
On the left-hand navigation menu, look for the hamburger icon (three horizontal lines) labeled "All Tools." Click on it to expand the full list of business tools.

Step 3: Select "Account Quality”
Under the "Manage" or "Manage Business" heading, you will see a link for "Account Quality." This is your central hub for understanding the health of your pages and ad accounts. Click on it.

Step 4: View Your Page Score
Once you’re in the Account Quality dashboard, you may need to select your specific Business Account if you manage more than one. In the main panel or a menu on the left, you will see a section for your Pages. Here it will display a list of the pages you manage, along with any active issues or a green checkmark indicating no problems. Next to your Page name, you will see your Customer Feedback Score.

The dashboard will show your score on a scale of 0 to 5, the number of responses it's based on, and a breakdown of feedback into categories like "Product Quality," "Shipping," and "Customer Service." This is where you can see exactly where your customers feel you are falling short.

Understanding Your Score: "What Does This Number Even Mean?"

Facebook isn't subtle about what the scores mean. They literally use color-coding to tell you if you're safe or in trouble. Here’s a quick breakdown of the score ranges:

• Score 4 - 5 (Green): Great! You are providing a high-quality experience. Keep up the good work. Your ads face no penalties related to feedback.
• Score 3 - 3.9 (Green): Good. Most customers are having a positive experience. You're still in the clear, with no penalties.
• Score 2 - 2.9 (Yellow): Average / Use Caution. This is the warning zone. You aren't being penalized yet, but one or two bad reviews could easily tip you into the penalty box. It’s time to be proactive and make improvements.
• Score 1 - 1.9 (Orange/Red): Poor / Penalty Applied. You're in trouble. Your Page's ad delivery is being reduced as a penalty. This means your ads reach fewer people and cost more to run. You need to take urgent action.
• Score below 1 (Red): At Risk of Being Disabled. This is a critical situation. If your Page remains at this level, Meta can and will disable your ability to advertise.

Actionable Strategies to Improve Your Facebook Page Feedback Score

If your score is lower than you’d like, don’t panic. The feedback you see in the Account Quality dashboard is a roadmap for improvement. Focus on the core areas Meta tracks, and you can steadily raise your score.

1. Set Crystal-Clear Product Expectations

Most negative feedback on product quality doesn't come from selling bad products, it comes from a mismatch between expectations and reality.

• Be Hyper-Descriptive: Don't just say "high-quality material." Specify it: "100% organic cotton" or "stainless steel construction." Include exact measurements, weight, and everything included in the box.
• Use Authentic Visuals: Show the product from multiple angles. Use video. If possible, include user-generated content or photos of the product in real-world settings, not just studio shots. Avoid using overly edited images that might misrepresent color or texture.
• Honesty is the Best Policy: If a product has a unique quirk or requires assembly, state it clearly upfront. Transparency builds trust and prevents buyers from feeling tricked.

2. Master Your Shipping and Fulfillment

Slow or uncertain shipping is a major source of customer frustration. In a world of two-day deliveries, managing fulfillment is something you have to get right.

• Communicate Realistic Timelines: It’s always better to under-promise and over-deliver. If it takes 2-4 days to process an order and 5-7 days to ship, your stated shipping time should be 7-11 days. Never promise a timeline you can't consistently meet.
• Provide Tracking Information Instantly: As soon as an order ships, the customer should automatically receive a tracking number. Automate this process through your e-commerce platform. This simple step reduces "Where is my order?" inquiries by over 90%.
• Communicate Proactively About Delays: If you know a shipping delay has occurred, be the first to tell the customer. A proactive email explaining the issue and offering an apology is infinitely better than an angry customer messaging you a week later.

3. Deliver Proactive and Responsive Customer Service

Excellent customer service can turn a negative experience into a positive one. This is arguably the area where you have the most direct control over your feedback.

• Be Fast and Accessible: Respond to all comments, DMs, and emails promptly. The faster your response time, the more supported the customer feels. Answering a simple question in 20 minutes versus 24 hours can make a huge difference in perception.
• Make Policies Easy to Find: Your refund policy, return information, and shipping FAQs should be clearly visible on your website and easy to understand. Hiding this information only leads to frustration.
• Listen and Empathize: When a customer has a problem, listen to their complaint without getting defensive. Acknowledge their frustration and offer a fair resolution according to your policies. Even if you can’t give them exactly what they want, feeling heard makes a big impact.

Final Thoughts

Regularly checking in on your Page Feedback Score is a non-negotiable part of running a successful e-commerce business on Meta's platforms. By understanding what it measures and taking proactive steps to improve product quality, shipping, and customer service, you safeguard your advertising and build a more sustainable brand.

Improving customer service response time is a huge piece of this puzzle. It’s why we built our platform with a unified engagement inbox, so you can manage every comment and DM from Facebook and Instagram in one place. Staying organized with a tool like Postbase helps you deliver the fast, reliable support that prevents negative feedback and keeps your Page in good standing.