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Checking your Amazon Influencer earnings is about more than just seeing a single dollar amount appear at the end of the month. It's about understanding precisely what your audience is buying, where they're buying it from, and how you can use that information to create better content that serves them - and grows your income. This guide walks you through exactly how to navigate your reports, decode the numbers, and turn that data into a powerful part of your content strategy.
Before jumping into the reports themselves, it's helpful to understand how your earnings are calculated. Your total income from the Amazon Influencer Program isn't based on a flat fee, it comes from a combination of commissions and bounties, tracked and paid out after orders are finalized.
Here’s the breakdown:
One of the most common points of confusion for new influencers is the difference between Ordered Items and Shipped Items. When someone checks out, their purchase first appears under "Ordered Items." However, you only earn a commission once the item physically ships and the transaction is finalized. This is why you'll often see a discrepancy between your "Ordered Revenue" and "Shipped Revenue" numbers. Customer returns, cancellations, and payment failures can all affect whether an ordered item turns into a paid commission, so shipped revenue is the figure that truly matters.
Your first look at your earnings will be right on the main Amazon Associates Central homepage. This dashboard is designed to give you a quick, at-a-glance summary of your recent performance. It's the perfect place for a daily or weekly check-in.
When you log in, you'll see a few key information boxes:
Think of this homepage as your quick temperature check. It tells you if things are trending up or down, but to get real, actionable insights, you need to go one level deeper.
The real magic happens in the Full Reports section. This is where you can see everything - what sold, who bought it, when they bought it, and which pieces of content are driving the most value. To get there, simply click the "Reports" tab in the main navigation and select "Full Reports."
The default page, the Earnings Report, gives you a comprehensive financial overview. It allows you to filter your view by timeframes, giving you the ability to compare performance month-over-month, quarter-over-quarter, or during specific campaigns like Black Friday.
Here’s how to use it:
yourbrand-tiktok-20, yourbrand-igbio-20, and yourbrand-yt-20. By doing this, this table will show you exactly how much revenue each platform is generating. Without tracking IDs, all your earnings get lumped together, and you're flying blind.This report is arguably the most valuable tool for refining your content strategy. The Orders Report tab shows you every single item purchased through your links, giving you a direct window into your audience's shopping habits.
In this report, you’ll find:
Here's how to turn this data into action:
While Tracking IDs tell you which platforms are performing well, the Link Type Performance Report tells you which formats are driving sales. Are people buying from a click on your overall Storefront, a specific Idea List, or a Direct product review link you posted somewhere?
This report breaks down your performance by how the link was formatted and where it leads, helping you understand where your audience converts best. If you find that one meticulously curated Idea List - say, "Gifts for Dad Under $50" - is responsible for 50% of your earnings, that's your cue to create more highly-specific, themed lists. These laser-focused collections often convert much better than sending someone to your main storefront to browse.
Now for the most important part: seeing the money hit your bank account. Amazon's payment process is straightforward once you understand its structure.
If your account balance is below the threshold at the end of a month, the amount will simply roll over to the next month until you hit the minimum for a payout.
Navigating your Amazon Influencer reports is far more than an accounting task - it's a strategic review. Understanding your earnings, your top-performing products, and how your audience shops provides a data-driven roadmap for what to create next, transforming guesswork into a predictable path for growth.
Once you pull these valuable insights from your Amazon reports, the next step is to put them into action in your content calendar. At Postbase, we’ve designed our entire platform around making this seamless. After seeing a product spike in our own Amazon analytics, we immediately use the visual calendar in Postbase to plan and schedule a series of fresh Reels, TikToks, and Stories about it across all our profiles, ensuring our highest-converting recommendations get the sustained spotlight they deserve.
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