How to Change the Website on Instagram

Your Instagram bio link is one of the most valuable pieces of digital real estate you own. It's the primary gateway you have to send an engaged audience from Instagram to your website, blog, or product pages. This guide will not only show you the step-by-step process of changing your website link but also outline the strategies to make that single line of text work hard for your brand.

Why Your Instagram Bio Link Matters

Before jumping into the “how,” it’s helpful to understand the “why.” On a platform where clickable links are scarce, your bio link is a game-changer. Unlike the links you might drop in post captions, which aren't clickable, the website in your bio is your profile’s only permanent, clickable pathway for all organic visitors.

This single link is responsible for:

• Driving Website Traffic: It’s the direct bridge from Instagram to your online storefront, blog homepage, or company website.
• Supporting Campaigns: Launching a new product or running a sale? Your bio link can direct users straight to the relevant landing page, reducing friction and boosting conversions.
• Capturing Leads: You can point followers to a sign-up form for your newsletter, a free webinar, or a guide, growing your email list directly from Instagram.
• Promoting New Content: When you publish a new blog post, YouTube video, or podcast episode, changing your bio link is the best way to get your Instagram audience to check it out.

Without a doubt, treating your bio link as a static, set-it-and-forget-it feature is a missed opportunity. It should be a dynamic part of your social media strategy. Now, let’s get it updated.

How to Change the Website in an Instagram Bio (Step-by-Step)

Whether you're on your phone or computer, updating your bio link takes less than a minute. Here are the clear instructions for both devices.

On the Instagram Mobile App (iPhone & Android)

Most users manage their Instagram from their phones, making this the most common method.

1. Open Your Profile: Launch the Instagram app and tap your profile picture icon in the bottom-right corner of the screen.
2. Access the Editor: Tap the “Edit Profile” button located just below your bio description.
3. Find the Website Field: In the "Edit Profile" menu, you'll see a field labeled “Website.”
4. Update the URL: Tap on the field. Your keyboard will appear. Delete the current URL and either type or paste the new link you want to add. It's always a good idea to include the full URL (e.g., https://www.yourwebsite.com).
5. Save your changes: Tap “Done” (on iPhone) or the blue checkmark icon (on Android) in the top-right corner to save your changes.

Pro Tip: After you save, go back to your profile and tap on the newly updated link to make sure it opens correctly. There's nothing worse than sending your audience to a broken page.

On a Desktop Computer

If you're managing your brand from a laptop or desktop, updating your link through a web browser is just as straightforward.

1. Log In to Instagram: Open your web browser and go to Instagram.com. Log in to your account.
2. Go to Your Profile: Click on your profile picture in the top-right corner of the page and select "Profile" from the dropdown menu.
3. Click "Edit Profile": Next to your username and the settings gear, click the "Edit Profile" button.
4. Locate the Website Section: On the "Edit Profile" page, you'll see a list of fields on the left. The "Website" field will be clearly visible.
5. Enter the New Link: Delete the existing URL and type or paste your new one into the "Website" box.
6. Save the Change: Scroll down to the bottom of the page and click the blue "Submit" button to save. Like with mobile, it's always smart to go back to your profile and click the link to confirm it works as expected.

Beyond a Single Link: Supercharge Your Bio With Multi-Link Tools

The biggest limitation of Instagram is that you get just one link. What happens when you want to promote your latest blog post, a new product, and your YouTube channel at the same time? Constantly changing the link can be a hassle, and you might miss out on traffic to your other important destinations.

This is where "link in bio" tools come in. These services let you create a simple, mobile-friendly landing page that houses all of your important links. You put your unique link-in-bio page URL in your Instagram profile, and that one link then branches out to dozens of others.

Why Use a Link in Bio Tool?

• Maximize a single URL: Give your followers a single destination where they can find your shop, blog, contact information, other social profiles, and more.
• Reduce constant updates: Keep one stable link in your bio and update the links on your landing page as needed. This is much more efficient.
• Better user experience: A clean landing page is easier for your audience to navigate than a messy list of links or a complicated website menu.
• Brand Customization: Most tools allow you to customize color schemes, fonts, and layouts to match your brand's aesthetic.

Popular tools for this include Linktree and Beacons, but you can also build a page on your own website. Hosting your own landing page gives you full control and helps keep traffic on your domain.

When and How to Update Your Bio Link: A Strategic Approach

Changing your link shouldn't be random. By aligning it with your content and business goals, you can turn your profile into a powerful conversion machine.

Supporting a Marketing Campaign or Launch

If you're launching a new collection, product, or a limited-time offer, your bio link is your best friend. The moment you announce it in a post or Story, your call to action should be: "Link in bio to shop now!" Make sure that link directs them straight to the campaign's landing page, not your homepage. Every extra click can cause a potential customer to drop off.

Example: A skincare brand launches a new vitamin C serum. They post multiple Instagram Stories and ads that direct viewers to the product page via the link in their bio. The call to action in every post is, "Tap the link in our bio to get yours!"

Highlighting Fresh Content

Content creators and bloggers can get major mileage out of this strategy. When you publish your latest blog post, YouTube video, or podcast episode, you should update the link in your bio. This strategy capitalizes on the immediate interest generated by your post or Story and makes it easy for your audience to consume content while it is fresh.

Example: A travel blogger publishes a guide to Bali. They post a beautiful Reel showcasing scenes from the trip and change their bio link to the new blog post for 48 hours, encouraging viewers to "Read the full guide! Link in bio."

Growing Your Subscriber Base

Direct your audience to a page where you offer something valuable in exchange for their email. This "lead magnet" could be a free guide, a checklist, a template, or a discount code for their first purchase. Linking directly to this opt-in page is far more effective than just pointing them to your website and hoping they find it.

Example: A financial coach creates a Reel with "5 Quick Tips to Save for Retirement." The call to action is to get their free "Retirement Savings Checklist," available via the link in their bio.

Troubleshooting Common Issues

Once in a while, you might run into an issue. Here are solutions to the most common problems people face.

• Problem: The link isn't saving after tapping "Done" or "Submit."
  Solution: The most common reason is an incorrectly formatted URL. Make sure it starts with http:// or https://. Also, Instagram may block shortener links from certain services if they have been flagged for spam. Try linking to the full destination URL instead.
• Problem: The link leads to a "404 Page Not Found" error.
  Solution: This means the URL itself is broken or the webpage no longer exists. Copy and paste the link into a separate browser tab to test it yourself. There may be a typo in the URL you entered.
• Problem: Instagram says the link is invalid or blocked.
  Solution: Instagram can be protective about the links it allows. If your link is from a new or uncommon domain, or if it violates their community guidelines (e.g., links deemed spammy), it may be blocked. In this case, use a trusted link-in-bio service or link directly to your main website.

Final Thoughts

Knowing how to update your Instagram bio link is a simple technical skill, but understanding the strategy behind it is what elevates your profile. Whether you're driving traffic to a flash sale, promoting your newest content, or funneling followers to a multi-link page, treating this link as a dynamic tool is one of the easiest ways to get better results from your Instagram marketing efforts.

Frequently updating your bio link to match your latest content or promotions requires a solid content calendar. We designed the visual planner in Postbase to help you see exactly what's scheduled to go live across all your platforms. This way, you can easily align your bio link with your content for new product launches or campaigns, ensuring your audience always knows where to go next.