How to Change Shipping Price on TikTok Shop

Figuring out how to change your shipping price on TikTok Shop can feel like trying to find a hidden setting, but it's simpler than it looks once you know where to go. Getting this right is a huge part of running a successful shop, as surprise shipping costs are the top reason shoppers abandon their carts. This guide will walk you through the exact steps for setting custom shipping rates, offering promotions like free shipping, and choosing the best strategy for your business.

Why Your Shipping Strategy is a Big Deal on TikTok Shop

Before jumping into the "how," it's helpful to understand the "why." Your shipping price isn't just a logistical detail, it's a powerful marketing lever. The price you set directly impacts your conversion rates, profit margins, and overall customer perception. A shipping fee that's too high can scare away potential buyers in an instant, even if they love your product. On the other hand, offering affordable or free shipping can be the deciding factor that convinces someone to click "Buy Now."

Nailing your shipping strategy means finding the sweet spot where you cover your costs without discouraging customers. A thoughtful approach can turn shipping from a simple necessity into a strong competitive advantage that drives sales and builds loyalty.

The Two Main Ways TikTok Shop Handles Your Shipping

TikTok gives sellers two primary options for managing shipping: letting the platform handle the calculations or setting up your own custom rules. Understanding the difference is the first step to taking control of your shipping fees.

1. TikTok Shipping (Platform Shipping)

This is the default setting for most new sellers. With TikTok Shipping, you enter the weight and dimensions of your product package, and TikTok automatically calculates the shipping cost for the customer at checkout. They use their pre-negotiated rates with partner carriers like USPS and UPS to determine the final price based on the package size, weight, and the distance between your warehouse and the customer.

The Catch: You can't directly edit the price that TikTok calculates with this method. Your control is limited to providing highly accurate weight and dimension data. If your numbers are off, you could end up unintentionally overcharging the customer or, worse, undercharging them and having to absorb the extra cost yourself. However, you can still offer shipping discounts on top of this calculated rate using promotional tools, which we'll cover later.

2. Seller Shipping (You Set Your Own Rules)

This is where you gain full control. The Seller Shipping option allows you to create custom "Shipping Templates" where you define your own shipping rules and rates. This method is the true answer to "how do I change my shipping price?" because it gives you the ability to determine exactly what your customers pay.

With Seller Shipping, you can:

• Set a Flat Rate: Charge one standard shipping fee for all orders, regardless of size or location. For example, a $5 flat fee on everything in your store.
• Offer Weight-Based Rates: Charge different fees for different weight tiers. For example, $4.99 for packages under 1 lb, $7.99 for packages between 1-3 lbs, etc.
• Implement Free Shipping: Set a shipping price of $0.00, either on all orders or for specific scenarios.

If your goal is to set a specific price, this is the method you'll want to use. You are responsible for purchasing the shipping labels that match the service you've offered.

Step-by-Step Guide: Creating a Custom Shipping Template

Ready to set your own prices? Creating a custom shipping template is the way to do it. Follow these steps in your TikTok Shop Seller Center.

Step 1: Find the Shipping Settings

First things first, you need to navigate to the right spot. Log in to your TikTok Shop Seller Center dashboard. On the left-hand navigation menu, find the "Shipping" option and click on it. From the drop-down menu that appears, select "Shipping Templates." This is where all your shipping rules live.

Step 2: Create a New Template

On the Shipping Templates page, you'll see any existing templates you might have. To create a new one, look for a button in the upper-right corner that says "Add new template." Click it to get started.

Step 3: Name Your Template & Choose Your Carrier

The first things you'll need to do are to give your template a memorable name and choose who you plan on shipping with. A good naming convention will save you headaches later, especially if you create multiple templates.

• Template Name: Be descriptive. Use names like "Standard Flat Rate - $5.99," "Free Shipping Over $50," or "Heavy Items Shipping."
• Warehouse: Select your shipping origin address from the dropdown.
• Ship-by options: Here you choose an official TikTok shipping partner for your customers to see at checkout. It's important to select the carrier you will be actually using when fulfilling these orders. Choosing a specific carrier provides transparency to the consumer in estimated rate/transit time at checkout. To utilize this feature, you must have the specific carrier connected as a TikTok integration partner.

Step 4: Set Your Shipping Rules and Rates

This is where the magic happens. Here, you'll choose your rate model and set your prices.

For a Flat Rate:

This is the simplest option. You'll charge the same price to everyone, everywhere you ship.

1. Under "Shipping Rules," you'll see regions listed (e.g., all 48 contiguous United States).
2. Find the field labeled "Shipping Fee" or "Rate."
3. Enter your desired flat rate price, like "5.99." This fee will be applied to any order using this template.

For Weight-Based Rates:

This option is fairer if you sell items that vary significantly in size and weight.

1. Choose the setting for weight-based instead of a standard fee. The UI will change to allow you to add weight brackets or "tiers."
2. Click "Add Rule" or a similar button to create your first tier. Set your first weight range (e.g., from 0 lbs to 1 lb) and enter the corresponding shipping fee (e.g., $4.99).
3. Continue adding tiers as needed. For example:
   • 1.01 lbs to 3 lbs = $7.99
   • 3.01 lbs to 5 lbs = $10.99
4. Always include a final "catch-all" tier for heavier items to avoid surprises.

For Free Shipping:

A "Free Shipping" template is just a flat rate template with the price set to zero.

1. Choose the flat rate model.
2. In the shipping fee field, simply enter "0.00."
3. You might want to name this template something clear like "Always Free Shipping" to easily identify it.

Step 5: Apply the Template to Your Products

A shipping template doesn't do anything until it's assigned to a product. Once you've saved your new template, you need to apply it.

• For New Products: When you're adding a new product listing, you'll find a "Shipping" section. There will be a dropdown menu where you can select the custom shipping template you just created.
• For Existing Products: Go to the "Products" >, "Manage Products" page in your Seller Center. You can edit products individually by clicking "Edit" and changing the shipping template in the product details. For larger stores, you can use the "Batch Edit" tool to apply the template to multiple products at once, which is a massive time-saver.

Want to Offer Shipping Promotions Instead? Here's How

Sometimes, you might not want to change your base shipping universally. Maybe you just want to run a weekend sale with free shipping or reward customers who spend a certain amount. This is where TikTok Shop's promotional tools come in handy - and they work whether you're using TikTok Shipping or Seller Shipping.

How to Set Up a Shipping Fee Discount

This tool is designed specifically for marketing campaigns.

1. In your Seller Center, navigate to "Promotions" >, "Promotional Tools."
2. Look for an option called "Shipping Fee Discount" and click "Create."
3. Name Your Promotion: Give it a descriptive name like "Holiday Free Shipping Sale."
4. Set the Conditions: This is the key part. You can decide what qualifies a customer for the discount. Popular options include:
   • A minimum spend: E.g., "Get free shipping on orders over $50."
   • A minimum item count: E.g., "Buy any 2 items and get free shipping."
5. Set the Discount: You can choose to offer a full discount (free shipping) or a partial discount (e.g., "Standard shipping is now just $2.99!").
6. Select Applicable Products: Choose whether the promotion applies to your entire shop or only specific items.
7. Set the Duration: Specify the start and end dates for your promotion.

Using a shipping fee discount is a fantastic way to create urgency and boost your average order value without permanently altering your shipping pricing structure.

Final Thoughts

Controlling your shipping price on TikTok Shop comes down to mastering two key areas: creating custom shipping templates for permanent rates and using promotional tools for temporary discounts. By selecting the Seller Shipping option, you can set flat, weight-based, or free shipping rules that fit your business model, while the Shipping Fee Discount tool lets you run targeted campaigns to drive sales and attract customers.

Getting your shipping settings dialed in is a huge step in streamlining your TikTok Shop operations. The other part of the equation is consistently creating and publishing content to keep your audience engaged and your products visible. We know firsthand how chaotic managing an active posting schedule can be, which is why we built Postbase. It's designed to make planning, scheduling, and engaging with your community across all your social platforms feel simple, reliable, and way less time-consuming, so you can focus more on selling.