How to Change the Logo on Google My Business

Changing your logo on a Google Business Profile should be simple, but it can sometimes feel surprisingly tricky. One minute your old logo is still there, the next Google seems to have picked a random photo for you. This guide cuts through the confusion and gives you a direct, step-by-step path to successfully updating your logo on both desktop and mobile, along with troubleshooting tips for when things don’t go as planned.

Why Your Google Business Profile Logo is So Important

Before jumping into the "how," it’s worth remembering why this small square image packs such a big punch. Your Google Business Profile (formerly known as Google My Business or GMB) is often the very first touchpoint a potential customer has with your brand. They’re searching on Google Maps for "coffee near me" or looking up your hours in Google Search. That little logo is your digital handshake.

• It builds immediate brand recognition. If someone has seen your brand on Instagram, your website, or your physical storefront, seeing a consistent logo on Google Search and Maps reinforces that connection.
• It signals professionalism and trust. A high-quality, clear logo instantly makes your business look more credible than a profile with a blurry, auto-selected image or worse, no logo at all. It shows you’re active and you care about your online presence.
• It stands out from the competition. In a list of local search results, a strong logo can draw the eye and make a user more likely to click on your profile over a competitor’s.

In short, it’s a tiny detail that has a massive impact on perception. Getting it right is a fundamental part of managing your brand's digital storefront.

Understanding Logos vs. Cover Photos on Your Profile

One of the most common points of confusion is the different types of branding images on your Google Business Profile. Google has specific slots for two primary brand assets: the Logo and the Cover Photo. They serve different purposes.

Your Logo:

This is the small, square image that Google displays next to your business name across Search and Maps. When you reply to a customer review, your logo appears next to your response. It should be your primary brand mark - the same one you use on your website and social media profiles. It gets cropped into a circle in many views, so a design that's centered works best.

Your Cover Photo:

This is the large, landscape-oriented photo that appears at the top of your profile. It’s your chance to convey your business's personality and set the scene. A good cover photo could be:

• The exterior of your beautiful storefront.
• A welcoming shot of your office or restaurant interior.
• A high-quality photo of your signature product.
• Your team smiling and ready to help.

While you set a "preferred" cover photo, Google’s algorithms ultimately decide which photo to show, sometimes pulling from other images you've uploaded. However, setting a strong one increases its chances of being chosen. This article focuses on changing the logo, but knowing the difference is essential for managing your whole profile.

Google’s Logo Guidelines: Get it Right the First Time

Uploading an image that doesn't meet Google's guidelines is the number one reason logos get rejected or fail to display correctly. To avoid this frustration, make sure your new logo file checks all these boxes before you even start the upload process:

• File Format: Use a JPG or PNG file. These are standard web image formats that are universally accepted.
• File Size: Your image should be between 10 KB and 5 MB. Anything smaller can be poor quality, and anything larger will be rejected.
• Recommended Resolution: Google recommends a resolution of 720 pixels by 720 pixels. More specifically, your logo should be a perfect square to avoid weird stretching or cropping.
• Quality Isn't Negotiable: Your logo needs to be sharp, in focus, and well-lit. Avoid excessive filters or heavy alterations. Most importantly, it must accurately represent your business.

Pro-Tip: Since your logo will often be displayed as a circle (like an avatar), make sure the most important elements are in the center. Don't place critical text or design elements in the very corners, as they’ll likely get cut off.

How to Change Your Logo on a Computer (Desktop Guide)

For most people, managing a Business Profile from a desktop computer is a bit easier because of the larger screen. Here’s how to update your logo in a few quick steps.

1. Access Your Business Profile: The easiest way now is to simply search for your business name on Google while signed into your management account. Alternatively, you can go to google.com/business.
2. Open the Profile Editor. In the management menu that appears with your search result, click on "Edit profile."
3. Select the Logo Section: Inside the edit modal, you'll see several options like "About," "Contact," and more. Click on the "Logo" tab right near the beginning, beside "Cover photo."
4. Upload Your New Image: Click on your existing logo (or the circle placeholder). A photo upload window will appear. You can drag and drop your logo file here or browse your computer to find it.
5. Adjust and Save: After uploading, Google may give you a chance to crop the image. Ensure the most important part of your logo is centered within the square. Once you’re happy with it, click the "Set," "Save," or similar confirmation button.

That's it! Your new logo has been submitted. It won't appear instantly, however, which we’ll cover in the troubleshooting section below.

How to Change Your Logo on a Phone (Mobile Guide)

If you're managing your business on the go, you can easily change your logo right from the Google Maps app.

1. Open Google Maps: Launch the app and confirm you are signed into the Google account that manages your Business Profile.
2. Go to Your Business Profiles: Tap your personal profile icon in the top-right corner of the screen. From the menu that appears, select "Your Business Profiles."
3. Select the Correct Business: If you manage more than one profile, choose the one you need to update. This will take you to its profile view.
4. Open the Editor: You'll see a row of bubble-shaped buttons. Tap the one that says "Edit profile."
5. Select the Logo: As with the desktop view, tap on the "Logo" section. This will allow you to edit your current logo.
6. Add Your New Logo: Tap your current logo to bring up the option to change it. You can choose to upload a photo from your phone's gallery.
7. Set and Finish: Select your new logo file, make any final adjustments, and hit save.

Troubleshooting: "Why Hasn't My New Logo Updated?"

This is the most common follow-up question. You uploaded the image, you hit save, but your old logo is still stubbornly showing up. Don't panic. This is usually due to one of a few reasons:

1. Google's Review Process is in Action

Every new photo you upload to your Business Profile - especially key identity assets like logos and cover photos - goes through a quick review process. Google's platform automatically reviews uploads to check for inappropriate or irrelevant content and to ensure it meets the platform's guidelines. This review can take anywhere from a few minutes to a few business days. Most of the time, the solution is simply to be patient.

2. Your Browser or App Cache is Misleading You

Sometimes, your logo has been updated on Google’s servers, but your computer or phone is still showing you a cached (saved) version of the old image. Try these fixes:

• Do a hard refresh on desktop: Hold Ctrl + Shift + R (on Windows) or Cmd + Shift + R (on Mac).
• Check in an incognito window: This opens a new browser session without any cached data, showing you exactly what a new visitor sees.
• Clear your browser’s cache: Dive into your browser settings and clear your cached images and files.

3. Your Logo was Rejected

If it’s been several days and your logo hasn’t updated, it’s possible it was rejected for not meeting the guidelines. Double-check the requirements mentioned earlier: resolution, file size, format, and content. Re-save your file to hit those specifications and try uploading it again.

4. Google's Algorithm Selected a Different Photo

In some frustrating cases, even if you’ve correctly uploaded a logo, Google’s algorithm might decide that another photo on your profile is a better representation and display that one instead. This is less common for the designated logo slot but can happen. If this occurs, you can re-upload your logo to reinforce your preference. You should also populate your full profile with high-quality, relevant images of your business, which helps teach the algorithm what's important.

Final Thoughts

Switching out the logo on your Google Business Profile is a small but powerful task that solidifies your digital presence. It’s a core part of maintaining consistent branding and making a great first impression right where customers are actively searching for you. Follow the steps, stick to the guidelines, and be patient while Google reviews your update.

Managing your brand's visual identity goes far beyond just one platform. We understand how chaotic it can be to keep content consistent everywhere. At Postbase, we're focused on making it incredibly simple to schedule and manage your visual content, from a logo update on Google to planning Reels, TikToks, and Shorts across all your crucial social channels. We built it to be a clean, modern, and reliable hub, so your brand always looks its best, no matter where your customers find you.