How to Change the Book Now Link on Instagram

Need to update the Book Now link on your Instagram profile? You’re in the right place. That small button is a powerful tool for turning casual browsers into scheduled clients, and keeping it current is essential. This guide will walk you through exactly how to change your 'Book Now' link step-by-step, troubleshoot common issues, and make the most of your profile's action buttons.

First Things First: Do You Have the Right Type of Instagram Account?

Before you can add or change a "Book Now" button, you need to have an Instagram Professional Account. If you’re still using a Personal Account, you’ll need to make a quick switch. Don't worry, it’s free, and you won’t lose any photos or followers.

There are two types of Professional Accounts:

• Creator Account: Best for content creators, public figures, artists, and influencers.
• Business Account: Best for brands, retailers, local businesses, and service providers.

For most businesses using the "Book Now" feature, a Business Account is the ideal choice. It offers access to action buttons, analytics, and advertising tools tailored for commerce.

How to Switch to a Professional Account

If you need to switch, the process only takes a minute:

1. Go to your Instagram profile and tap the menu icon (three horizontal lines) in the top-right corner.
2. Tap Settings and privacy.
3. Scroll down and tap on Account type and tools.
4. Tap Switch to professional account.
5. Follow the on-screen prompts, select a category for your business (like Health/Beauty, Photographer, or Personal Coach), and choose "Business."

Once you’ve made the switch, you're ready to manage your action buttons.

How to Change the "Book Now" Link: The Step-by-Step Guide

With a Business or Creator account set up, changing your call-to-action link is a simple process directly within your profile settings. Here’s how to do it.

1. Navigate to Your Profile:
   Open the Instagram app and go to your profile page by tapping your profile picture in the bottom-right corner.
2. Tap "Edit Profile":
   This button is located directly under your bio and follower count. Consider leveraging our guide on how to edit your Instagram profile for more comprehensive tips.
3. Select "Action Buttons":
   Scroll down in the "Edit Profile" menu. Under the "Public business information" section, you’ll see an option for Action buttons. Tap it.
4. Choose the Button to Edit:
   You will see your active button listed - in this case, "Book Now." Tap on it to open the editing options.
5. Select Your Booking Partner and Update Your Link:
   Here's the critical part. You will see a list of Instagram's approved third-party partners. You can't just paste any website link here. You must choose from one of these integrated services, like Acuity Scheduling, Fresha, Calendly, or StyleSeat. Find the service you use and follow the instructions to log in and connect your account. If you're switching from one service to another, you’ll first need to remove the old button and then add the new one.
6. Follow the Authentication Prompts:
   Instagram will prompt you to log into your scheduling provider's account to authorize the connection. Enter your credentials and approve the integration.
7. Save Your Changes:
   Once you've connected the correct account, navigate back and tap "Done" or the checkmark to save your changes. Your "Book Now" button on your profile will now direct visitors to your updated booking page.

Understanding Instagram's Action Buttons and Integrated Partners

A common point of confusion is thinking you can use any link for an action button. Unlike the "link in bio," Instagram’s action buttons are designed to work only with specific third-party software partners to create a smooth, native experience for the user. This integration helps increase conversions because users trust the official-looking button, and the process feels seamless.

Instagram organizes these partners into three main categories of action buttons:

• Book Now: For professional services that require appointments, like salons, coaches, photographers, consultants, and health practitioners. Popular partners include Acuity Scheduling, Calendly, Fresha, GlossGenius, Schedulicity, Setmore, and Vagaro.
• Order Food: Designed for restaurants, cafes, and ghost kitchens. This connects directly to food delivery platforms like DoorDash, Grubhub, Postmates, and Uber Eats.
• Reserve: For businesses that take reservations, mostly in the hospitality and dining industries. Common partners include OpenTable, Resy, SevenRooms, and Yelp Reservations.

When you're changing your "Book Now" link, you are essentially choosing one of these partner services and connecting your account with it. If your scheduler of choice isn't on Instagram's official list, you won't be able to use it for the action button. The best workaround in that case is to use your main website link in your bio and prominently direct users there in your captions and content.

Best Practices for Your "Book Now" Button

Just having the button isn't enough. To make it truly effective, follow these simple strategies:

• Optimize Your Booking Page for Mobile: Nearly every user clicking your button will be on a phone. Make sure your booking page is clean, fast, and easy to navigate on a small screen. If they have to pinch and zoom to find your availability, they’ll probably just leave.
• Simplify the Booking Flow: The fewer steps someone has to take to book an appointment, the better. Aim for a process that takes less than a minute. Ask only for the essential information upfront: their name, email, and desired time slot.
• Remind People It’s There: Don't assume your audience will notice the button. Actively promote it! In your Reels, Stories, and captions, include a call to action like, "Ready to get started? Tap the 'Book Now' button in our profile to schedule your free consultation!"
• Always Test Your Link: After you make any changes, always tap the button yourself to make sure it works as expected. A broken link is a missed opportunity and looks unprofessional. Test it on both iOS and Android if possible.

Troubleshooting Common Issues

Sometimes things don't go as planned. Here are fixes for the most common roadblocks people encounter when trying to change their "Book Now" link.

"I Don't See the 'Action Buttons' Option in My 'Edit Profile' Menu."

This is usually due to one of three things:

1. You’re on a Personal account. Double-check that you’ve switched to a Professional (Business or Creator) account using the steps outlined at the beginning of this article.
2. Your industry category doesn't support it. Some business categories are not eligible for action buttons. Try changing your category in "Edit Profile" to something service-related, like "Professional Services" or "Beauty Salon."
3. Your app is out of date. Make sure your Instagram app is updated to the latest version through your phone's app store.

"My Scheduling Tool Isn't on the List of Partners."

Unfortunately, if your provider hasn't partnered with Meta, you can’t use it for the dedicated "Book Now" button. Your best alternative is to place your booking link in the single "website" field in your bio. You can use a URL shortener like Bitly to make it clean and track clicks, or a "link in bio" tool like Linktree or Koji if you need to point to multiple URLs.

"The 'Book Now' Button Leads to a Broken Page or an Error."

This usually happens when the connection between Instagram and your third-party scheduling service has expired or been corrupted. To fix it:

• Reconnect the Service: Go to "Edit Profile" >, "Action Buttons." Tap on your "Book Now" button and click "Remove action button." Then, add it again by re-selecting your provider and logging in. This refreshes the connection.
• Check Your Provider’s Settings: Log in directly to your booking software's website. Look for an "Integrations" section and make sure the connection to Instagram is still active and authorized.

How to Remove the "Book Now" Button Completely

What if you want to get rid of the button altogether? Maybe you’re pausing new bookings or want to simplify your profile. The process is easy.

1. Go to your profile and tap Edit Profile.
2. Tap Action Buttons.
3. Tap on your active button ("Book Now").
4. At the bottom of the screen, tap Remove Book Now button.

Your profile will update immediately, and the button will be gone.

Final Thoughts

Changing your "Book Now" link on Instagram is a straightforward process within your profile settings once you have a Professional account. Keeping that direct line of action current is an easy yet powerful way to turn your profile's foot traffic into real customers, ensuring your followers always have a one-tap path to your services.

Nailing the details of your profile is just one piece of building a great social media presence. Another is having a reliable tool to plan and schedule all the content that brings people to your profile in the first place. You need an unshakable system for planning Reels that promote your services and Stories that remind people to book. At Postbase, we were tired of tools with broken connections or scheduled posts that mysteriously failed to publish, so we built our platform to be rock-solid. Your accounts stay connected and your posts go live when they should, so you can spend less time troubleshooting and more time creating.