How to Allow Tags on LinkedIn

Tagging someone on LinkedIn is more than just a notification - it's a direct way to instantly expand your content's reach. When done correctly, it connects your post to new networks, sparks conversations, and fosters genuine professional relationships. This guide will walk you through how to allow tags on your LinkedIn profile and Company Page, explain why it’s so important for your visibility, and cover the networking etiquette that separates savvy professionals from spammers.

Why Is Tagging on LinkedIn Such a Big Deal?

Before diving into settings, it helps to understand why this simple feature is a game-changer for professional networking and brand building. Allowing others to tag you isn't just about convenience, it’s a strategic move to amplify your presence on the platform.

1. Explosive Reach Amplification

The primary benefit is reach. When someone tags your personal profile or company page in a post, that post doesn't just appear in their feed. It has the potential to be visible to a portion of your network as well. Think of it as a digital introduction. John Doe tags you in a post announcing a successful project collaboration. Some of your connections, who don't follow John, might now see that post in their feeds with a note like "Jane Smith was mentioned in this post." Suddenly, John's content has crossed over into your audience, and your name is attached to it - a powerful way to gain visibility in relevant circles without lifting a finger.

2. Powerful Engagement Signals

LinkedIn's algorithm loves engagement. Posts with plenty of likes, comments, and shares are shown to more people. When you're tagged in a post, you receive a notification. This prompts you to engage - perhaps by clicking "Like" or commenting, "Thanks for including me! It was a great project." This immediate interaction sends a positive signal to the algorithm, helping the post gain early momentum and extending its lifespan in the feed. When a company page is tagged, it’s an open invitation for the brand's social media manager to engage, lending official credibility to the post.

3. Building Relationships and Social Proof

Tagging is a modern-day professional acknowledgment. It’s a public way of saying "I worked with this person," "I value this company's input," or "This expert deserves recognition." When partners, clients, or colleagues tag you, it builds social proof. It positions you as an active and respected member of your industry. Over time, being consistently tagged in relevant conversations, project announcements, and industry discussions solidifies your reputation and strengthens your professional network in a very public and searchable way.

4. Driving Relevant Profile and Page Traffic

Every tag is a clickable link directly to your profile or page. A person reading an interesting post who sees you tagged might think, "Who is this person they're talking about?" and click to learn more. This drives targeted traffic - people already interested in your field or the context of the conversation. It’s a passive way to generate warm leads, attract potential followers, and get more eyeballs on your work, your experience, or your company's mission.

The Mechanics of Tagging: Why It Sometimes Doesn't Work

The process of tagging is simple. In a post or comment, type the "@" symbol and begin typing a name or company. LinkedIn quickly pulls up a list of suggestions. You select the correct one, and the name becomes a blue, clickable link.

But what happens when someone tries to tag you and your name doesn't appear? 99% of the time, this isn't a glitch. It's a privacy setting. LinkedIn gives each user control over whether they can be tagged by others. If this setting is turned off on your profile, you are effectively invisible to the tagging feature. Coworkers can try, but you simply won't appear in their list. For a company, this means missing out on valuable user-generated content, testimonials, and brand mentions. For an individual, it means becoming a ghost in conversations where you should be visible.

Let's fix that.

How to Allow Tags on Your Personal LinkedIn Profile (Step-by-Step)

Enabling tags on your personal profile is a straightforward process tucked away in your privacy settings. Here’s exactly how to find it and turn it on.

• Step 1: Access Your Settings
  Log in to your LinkedIn account on a desktop or mobile browser. Click on the "Me" icon (your profile picture) in the top right corner of the navigation bar. A dropdown menu will appear. Select "Settings &, Privacy."
• Step 2: Navigate to the Visibility Tab
  On the Settings &, Privacy page, you'll see a navigation menu on the left side. Click on the "Visibility" tab. This section controls how you appear across the LinkedIn platform.
• Step 3: Find the Mentions Setting
  Scroll down within the "Visibility" section until you find a sub-section called "Visibility of your LinkedIn activity." Inside this area, look for an option named "Mentions or tags." Click on it.
• Step 4: Enable Tagging
  You'll be taken to a page with a simple toggle switch. The page will read "Allow others to mention or tag you." If it’s off, click the toggle to switch it to "On." The change saves automatically.

That's it. Once this is set to "On," anyone on LinkedIn can now tag you in a post, comment, image, or video. You’ll receive a notification whenever it happens, giving you the chance to see the content and engage with it.

Enabling Tags on Your LinkedIn Company Page

It's just as important for your company page to be taggable. When customers, employees, or partner companies mention your brand, you want a direct link back to your page. By default, this setting should be enabled, but if you're not getting tagged, it’s essential to check it.

• Step 1: Go to Your Company Page
  Navigate to the LinkedIn Company Page for which you are an admin. Make sure you are in the "Admin View."
• Step 2: Open Page Settings
  In the left-hand admin sidebar menu, find and click on "Settings."
• Step 3: Check Your Tagging Settings
  On the Settings page, look for an option in the menu called "Page tagging." When you click it, you’ll see straightforward options related to tagging.
• Step 4: Ensure It’s Turned On
  You will see a setting labeled "Allow tagging of this Page." Make sure the box next to it is checked. This ensures that any LinkedIn member can mention your page in their content.

The Etiquette of LinkedIn Tagging: Best Practices

Now that you're ready to be tagged, it's also important to be a good citizen when tagging others. Good tagging etiquette can build your reputation, while poor etiquette can get you ignored or, worse, seen as a spammer.

1. Tag with Relevance

This is the golden rule. Only tag people or companies who are directly relevant to the content of your post. Tag people who are in a photo with you, who you collaborated with on a project, whose article you're quoting, or whom you're thanking publicly.
Bad Example: Writing a post about general marketing tips and tagging 15 industry influencers you don't know, just hoping they'll see it.
Good Example: Writing a recap of a conference and tagging the speakers whose sessions you enjoyed and the colleague you attended with.

2. Keep it Lean and Purposeful

Avoid the "tag cloud" approach where you mention 25 people in a post to increase your reach. It comes across as desperate and dilutes the meaning of each tag. A handful of highly relevant tags is far more powerful and professional than a wall of names. For a post summarizing an event, tagging 3–5 key participants is ideal. For a project update, tagging the core team members is sufficient.

3. Provide Context for Your Tag

Don't just drop a name in a post without explaining why. Weave the tag into your narrative naturally. This gives a reason for the tag and adds value for readers.

• Instead of: "Great project. @JaneSmith @BobJones @AcmeCorp"
• Try: "Huge shoutout to the incredible team that made this launch possible. Special thanks to @JaneSmith for her leadership and @BobJones from our partner agency @AcmeCorp for their invaluable insights."

4. Respond When You're Tagged

Networking is a two-way street. When someone takes the time to acknowledge you or your company in a post, return the favor by engaging. A simple "Like" is good, but a thoughtful comment is even better. "Thanks so much for the mention! We really enjoyed being a part of this initiative." This validates their effort, strengthens the relationship, and boosts the post's visibility for everyone involved.

Final Thoughts

Enabling tags on LinkedIn is a simple, five-minute tweak that opens your profile and page to new levels of visibility, engagement, and networking. It moves you from being a silent user to an active, connected participant in your industry's conversations, leveraging the power of others’ networks to grow your own.

We know that as your content strategy matures - and more people start tagging and engaging with you - keeping track of all those notifications can become a challenge. Staying on top of every conversation across different platforms is a full-time job. That’s why we built our unified inbox into Postbase. It pulls all of your comments and DMs from LinkedIn, Instagram, Facebook, and more into one clean dashboard, so you can reply thoughtfully to every mention without feeling overwhelmed or letting important conversations fall through the cracks.