How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

TikTok Duets are one of the platform’s most powerful tools for collaboration, growth, and pure creative fun, letting you place your video side-by-side with another user's content. By enabling this feature, you open the door for others to interact with your videos, react to your content, and kickstart trends. This guide breaks down exactly how to allow Duets on your TikTok account, manage settings for individual videos, and use the feature strategically to grow your audience.
Before jumping into the settings, let’s get clear on what a Duet is. A Duet is a feature that allows a user to create a video that appears directly next to another user's original video, both playing simultaneously in a split-screen format. It’s a direct, visual conversation.
This is different from a Stitch, where a user clips a few seconds from another video and then films their own response that plays after the clip. Duets are conversational, Stitches are sequential.
So, why should you enable Duets? The benefits are huge for creators and brands looking to build an organic presence:
First things first, you need to enable Duets at the account level. This sets the default permission for all the videos you post. You can always change the setting for an individual video later, but getting this foundation right is the first step.
Here’s the step-by-step process to adjust your universal Duet settings:
Once you tap "Duet," you'll be shown a few options to choose from. Let’s break down what each one means for you.
After selecting your preferred option, the setting is saved automatically. For maximum visibility and engagement, choosing Everyone is almost always the best move.
Your universal account setting is just the default. You have the freedom to change the Duet permissions on a video-by-video basis. This is incredibly useful if you want to allow Duets on a fun trend video but disable them on a more serious, brand-focused announcement.
When you're about to publish a new video, you get one final chance to set its permissions.
Sometimes you change your mind. Maybe a video is getting unexpected attention, and you want to open it up for Duets. Or perhaps you want to shut down Duets on an older piece of content. It's easy to do.
That's it! The change is instant. This flexibility means you have complete control over how your audience interacts with your entire content library.
Simply allowing Duets is just step one. To get the most out of the feature, you need to create content that actively invites collaboration. It's not enough to just enable the button, you need to give people a reason to press it.
If you have any musical or lyrical talent, this is a classic. Record yourself singing a chorus and leave spaces for others to add a verse. Rappers, singers, and poets can use this template to let other artists shine, quickly spreading their original sound across the platform.
Create content that begs for a reaction. This can be:
This works for just about any niche. For example, a personal trainer can film themselves doing a single exercise move and ask people to Duet the video while trying the move themselves. A chef can show one step of a recipe and ask viewers to Duet with the finished product. These prompts give users a clear and simple way to participate.
Start your own prompt that can be used by anyone. The template is simple: create a video that says, "Duet this if..." followed by something relatable. Examples:
"Duet this if your dog has zero spatial awareness." (Show a clip of a goofy dog.)
"Duet this and show me your messiest office desk."
This format is easy to understand and gives people a perfect reason to share a piece of their own life in response to yours.
Showcase progress by Dueting an older video of yourself. An artist can Duet their art from a year ago to show how much their skills have improved. A small business owner can Duet their first-ever product video to show how far they’ve come. This is a powerful storytelling tool that reinforces your journey and inspires your audience.
Enabling and encouraging Duets is about more than flipping a switch in your settings, it’s a strategic decision to embrace the collaborative nature of TikTok and invite your audience to co-create with you. By setting your account to allow public Duets and creating content that actively begs for a response, you can tap into a powerful engine for organic growth and community building.
To run a successful Duet strategy, you need great content, but you also need consistency. Planning your posts out in advance - including those specifically designed to be Dueted - is a huge part of the puzzle. At Postbase, we built our platform with a visual-first approach because we know how important video content is for modern social media. Our drag-and-drop calendar helps you plan weeks of TikToks at a glance, making it simple to organize your content ideas and ensure you're regularly publishing material that gets your community excited to collaborate.
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