How to Add Your TikTok to Your Snap Story

Sharing your latest TikTok masterpiece on your Snapchat Story is one of the smartest ways to get more eyes on your content without creating anything new. It’s a simple, high-impact strategy for growing your audience across both platforms. This guide will walk you through exactly how to add your TikToks to your Snap Story, covering two different methods and sharing some pro tips to make sure your content pops.

Why Share Your TikToks on Snapchat? The Low-Effort, High-Reward Strategy

Before getting into the step-by-step, let's talk about why this is such an effective move for creators and brands. Cross-promoting content isn't just about saving time, it's a strategic way to build brand consistency and grow your audience in multiple places at once.

• Reach a Different Audience: Your die-hard Snapchat friends might not be the same people who follow you on TikTok. Sharing your videos on Snapchat introduces your best work to new viewers who are already part of your community, making them more likely to follow you on TikTok, too.
• Boost Your TikTok Engagement: When you direct your Snapchat audience to a new TikTok, you're sending a wave of initial traffic to that video. This surge of early views and engagement can signal to the TikTok algorithm that your content is worth pushing to a wider audience on the For You page.
• Keep Your Snap Story Fresh: Let's be real - coming up with unique, engaging content for every single platform, every single day, is exhausting. Repurposing your TikToks for your Snap Story is a perfect way to keep your Story active and entertaining while you focus your main creative energy on your next video.

In short, it’s a quick win. You extend the life of your content and get more mileage out of the hard work you’ve already put in.

Method 1: The Direct Upload - How to Post the Full Video

This is the most common and visually engaging method. You'll save your TikTok video directly to your phone and then upload it from your camera roll to your Snapchat Story. It's fast, simple, and shows your followers the entire video without making them leave the app.

Step-by-Step Guide: Direct Upload

Step 1: Open TikTok and Find Your Video

Launch the TikTok app and navigate to your profile. Find the specific video you want to share on Snapchat. You can share your own videos or even videos from other creators if you have permission and want to share something you found funny or inspiring (the video will include their username in the watermark).

Step 2: Save the Video to Your Device

Once you have the video open, tap the 'Share' icon on the right side of the screen (it looks like an arrow). In the menu that appears, look for the 'Save video' button. Tap it. The video will download and save directly to your phone’s camera roll or gallery. You'll notice that the saved video includes a small TikTok watermark with your username - this is actually great for promotion, as it tells viewers exactly where to find you!

Step 3: Open Snapchat and Access Your Memories

Now, close TikTok and open Snapchat. From the main camera screen, swipe up to open your Memories. This is where Snapchat stores your saved Snaps and gives you access to your phone's photo library.

Step 4: Find Your Saved TikTok in the Camera Roll

At the top of the Memories screen, you'll see a few tabs. Tap on the 'Camera Roll' tab to view all the photos and videos stored on your device. Your recently saved TikTok should be the first item you see at the top.

Step 5: Select and Edit the Video

Tap on the TikTok video to select it. Snapchat will pull it into its story editor. This is where you can add your own creative flair. Treat it like any other Snap! Here are a few ideas:

• Add Text: Include a call-to-action like, "New TikTok is live!" or "Watch the full thing and follow me!"
• Use Stickers: Snapchat has tons of stickers. Using a "New Post" or "Sound On" sticker can grab attention.
• Draw or Tag: Use the drawing tools to circle your TikTok username in the watermark or tag other people involved.

Step 6: Post to Your Story

Once you're happy with your edits, tap the blue arrow or 'Story' button at the bottom right corner of the screen. You'll be given the option to send it to friends or add it to 'My Story' or a shared story. Select 'My Story,' and you're done! Your TikTok is now live for all your Snapchat followers to see.

Method 2: The Link Share - Driving Clicks and Followers

This method doesn't embed the full video but instead uses Snapchat's link feature to drive followers directly to your TikTok video or profile. This is extremely useful if your primary goal is to increase your TikTok follower count or boost engagement on a specific video within the TikTok app. To learn more about how to use TikTok for business, check out our guide.

Step-by-Step Guide: Sharing a Link

Step 1: Copy the TikTok Link

Open TikTok and find the video you want to promote (or just go to your main profile page). Tap the 'Share' icon (for a video) or the three dots in the top-right corner (for your profile). In the share options, select 'Copy Link'. The URL is now copied to your clipboard.

Step 2: Create a Background Snap

Open Snapchat and create a simple Snap to serve as the background for your link. You could take a quick selfie pointing up, use a solid color background you find in your Lenses, or snap a picture of your keyboard - anything works. The main job of this image is to host the link and your call-to-action.

Step 3: Attach the Link

On the right-hand editing toolbar, tap the paperclip icon (this is the Attachment tool). A new window will appear prompting you to paste a URL. Tap the field and paste the TikTok link you copied earlier. Snapchat will verify the link, and you can tap 'Attach to Snap'.

Step 4: Add a Clear Call-to-Action (CTA)

This is the most important step for this method. Your followers need to know what to do! Add text that says something like, "Swipe Up to Watch My New TikTok!" or "Tap to Follow Me on TikTok!" Use stickers like arrows pointing up to make it even more obvious. Without a clear CTA, most people will just tap past your Story without knowing there’s a link waiting for them.

Step 5: Post Your Story

Once your CTA is in place, tap the 'Story' button to add it to your profile. Viewers will now see an arrow and a prompt at the bottom of the screen, allowing them to swipe up and be taken directly to your video or profile in the TikTok app.

Best Practices for Effective Cross-Promotion

Just because you can share your TikTok to Snapchat doesn't mean you should just dump it there without any thought. Following a few best practices will make your efforts much more effective.

• Add Native Context: Don't just post the video and nothing else. Use Snapchat’s tools to introduce it. Try adding a "teaser" snap before it, like a selfie with text that says, "Dropping my favorite TikTok yet in the next snap…" This builds anticipation and makes the post feel more like a natural part of your Story. If you're looking for other ways to share your content, learn how to share a TikTok video to your Instagram story.
• Embrace the Watermark: Some people go to great lengths to remove the TikTok watermark, but it's a built-in business card. It clearly shows your username and lets people know exactly where to find more of your work. Unless it seriously obstructs something in your video, leave it be.
• Don't Re-post Every Single TikTok: Over-saturating your Snap Story with only TikToks can make it feel repetitive. Choose your best or most relevant videos to share. Keep producing content that feels native to Snapchat to maintain a good mix. Your Snapchat audience follows you for what you create there, so don't turn your Story into just a TikTok highlight reel.
• Engage with Replies: When people reply to your Story about your TikTok, reply back! This is social media, after all. Answering questions or thanking them for the kind words strengthens the connection with your audience and makes them more likely to engage in the future.

Final Thoughts

Sharing your TikTok videos on your Snapchat Story is a fantastic and straightforward way to extend your content’s reach and build a stronger, more engaged audience across multiple platforms. Whether you choose to upload the full video or share a direct link, you're making your content work smarter, not harder.

As we started managing more content across channels like TikTok, Instagram, and YouTube Shorts, we realized how chaotic it can be to keep track of what's scheduled where. That’s why we built our visual calendar in Postbase. It lets you see your entire content plan across all your platforms in one clean view, so you can easily spot gaps and keep your posting schedule consistent without living in a stressful spreadsheet.