How to Add a Video to Your LinkedIn Profile

Adding a video to your LinkedIn profile turns your static page into a dynamic portfolio, giving recruiters and connections a real sense of who you are. This guide walks you through exactly where and how to add videos - from your profile picture to your featured content - to make your professional story pop.

Why Video is Your Secret Weapon on LinkedIn

Before we get into the how-to, let’s talk about the why. In a sea of text-based resumes and bullet-point job descriptions, video is a powerful differentiator. It’s not just about listing your skills, it’s about demonstrating them. A well-placed video can accomplish several things in a very short amount of time:

• It Shows Your Personality: People hire people they know, like, and trust. Video shortcuts this process by letting your personality, energy, and communication style shine through in a way that text simply can't.
• It Provides Proof of Work: You can tell people you’re a great public speaker, or you can show them a clip of the keynote you delivered. You can say you led a successful product launch, or you can embed the launch video right in your work experience.
• It Captures Attention Immediately: Motion catches the eye. Features like the Profile Video (we'll cover this next) create an engaging first impression that helps you stand out from the hundreds of other profiles someone might view.
• It Builds Connection: Hearing your voice and seeing your face creates a much stronger and more memorable connection than just reading your name. It humanizes your profile and makes you more approachable.

In short, video gives context and depth to your career story. It’s one of the most effective ways to command attention and make a lasting impact.

Where Can You Add a Video? The Three Hotspots on Your Profile

LinkedIn offers a few prime locations to showcase video content, each serving a different strategic purpose. Think of them as different stages for you to present yourself. We'll break down each one step-by-step.

1. The Profile Video (formerly Cover Story): A 30-second introductory clip that sits behind your profile picture.
2. The Featured Section: A customizable showcase at the top of your profile for your best work.
3. The Experience Section: A way to add media that supports the accomplishments of a specific job.

1. The Profile Video: Your 30-Second Elevator Pitch

The Profile Video is arguably the most personal and impactful video placement on your profile. When someone visits your profile from the LinkedIn mobile app, a silent, 3-second preview of your video automatically plays over your profile photo. If they tap it, they see the full 30-second version with sound. It's your chance to say hello and introduce yourself in your own words.

How to Add a Profile Video

This feature is currently configured via the LinkedIn mobile app only. You can’t add or edit it from your desktop.

1. Open the LinkedIn app on your mobile device and navigate to your profile.
2. Tap on your profile picture.
3. Select "View or edit profile video." If you don't have one yet, you'll see an option to "Add profile video."
4. You can then either record a video directly within the app or upload a pre-recorded clip (up to 30 seconds long) from your phone's gallery.
5. After uploading or recording, you can preview the video. LinkedIn also offers simple tools to add text or stickers.
6. Once you're happy with it, tap "Next." You'll see a preview of how the first few seconds will look as a silent loop over your profile picture. Tap "Share to Profile," and you're done!

Best Practices for your Profile Video:

• Have a Clear Script: Thirty seconds go by fast. Don't wing it. Know exactly what you want to say. A simple formula works well: "Hi, I'm [Your Name], and I'm a [Your Role]. I help [Your Audience] achieve [Specific Outcome]. I'm passionate about [Your Passion]. Feel free to connect!"
• Optimize for Silent Viewing: Since the video auto-plays without sound, ensure the visual is engaging. Use hand gestures, smile, and consider adding captions using a third-party video editor before you upload.
• Good Lighting and Audio: Film yourself facing a window for soft, natural light. Make sure your audio is crisp and clear - use earbuds with a built-in mic if you don't have an external microphone. A video with poor sound is often unwatchable.
• Look Professional, but Authentic: Wear what you’d comfortably wear to a client meeting or interview in your industry. Be yourself, let your enthusiasm come through.

2. The Featured Section: Your Professional Highlight Reel

The Featured section sits just below your "About" summary and is designed to showcase your proudest achievements. It's a highly visible spot perfect for longer, more substantive video content that proves your expertise or highlights a major accomplishment.

Think of it as your digital portfolio. It could be a client testimonial, a demo of a product you built, a recorded presentation, or even an appearance on a company webinar. You can add video two ways: by featuring an existing LinkedIn post or by adding an external link.

How to Add Video by Featuring a Post

This is the best method if you want the engagement (likes, comments) on your video post to be visible within the Featured section.

1. First, create a new post on LinkedIn and upload your video directly to it. Write a compelling caption to go with it.
2. Once the post is live, navigate to it on your feed or a profile.
3. Click the three-dot menu (...) in the top right corner of the post.
4. From the dropdown menu, select "Feature on top of profile."
5. That's it! The post, along with your video, will now appear in your Featured section. You can go to your profile to edit the order of your featured items.

How to Add Video From an External Link (e.g., YouTube, Vimeo)

This is perfect for videos hosted on other platforms, like YouTube, Vimeo, or your company website.

1. Go to your LinkedIn profile on a desktop or mobile browser.
2. Scroll down to your "Featured" section and click the "+" icon.
3. From the dropdown, choose "Add a link."
4. Paste the URL of your video into the provided field and click "Add."
5. LinkedIn will fetch the video's thumbnail, title, and description. You have the chance to edit the title and description to make them more impactful for your profile viewers.
6. Once you're satisfied, click "Save." The video will be added to your Featured section.

3. The Experience Section: Adding Context to Your Career

Adding video to individual work experience entries is a powerful way to add substance and proof to your resume. It allows you to visually connect an achievement to a specific role. For example, if you list "Led the go-to-market campaign for Product X," you can add the actual campaign launch video right underneath it. Talk about making a statement!

How to Add Video to Your Work Experience

This is best done on desktop for a smoother experience.

1. Navigate to your LinkedIn profile.
2. Scroll down to the "Experience" section.
3. Find the specific job role you want to add media to and click the pencil icon to edit it.
4. In the "Edit experience" pop-up window, scroll all the way to the bottom until you see a "Media" section.
5. Click on "Add media" and then select "Add a link" from the dropdown. (The "Upload" option is primarily for images and documents.)
6. Paste the URL of your video from a platform like YouTube or Vimeo.
7. LinkedIn will generate a preview. Give it a clear, descriptive title and a short explanation of its significance (e.g., Title: "Project Phoenix Launch Campaign," Description: "This is the final video from the GTM campaign I managed, which resulted in a 30% increase in Q3 leads.").
8. Click "Apply" to attach the media, and then click "Save" to finish editing your role.

Now, when someone looks at that job on your profile, they'll see the embedded video, providing undeniable proof of your contributions.

Bonus: Tips for Creating Videos That Connect

Knowing where to put videos is just half the battle. Here are a few quick tips to make sure the content itself lands with impact.

• Aim for Vertical Video: Most users browse LinkedIn on their phones. Filming and editing in a vertical format (9:16 aspect ratio) fills the screen and creates a more immersive experience.
• Hook Them in 3 Seconds: This is especially true for feed videos. Start with an interesting question, a bold statement, or compelling B-roll footage. Don't waste time on a long branded intro.
• Create a Custom Thumbnail: Don't let platforms pick a random, blurry frame from your video. Create a simple, clean thumbnail with a title or an engaging image. This greatly increases the chances of someone clicking play.
• Include a Call to Action (CTA): What should the viewer do next? Tell them! End your video by saying, "Let me know your thoughts in the comments," "Visit my website to learn more," or "Feel free to send a connection request."

Final Thoughts

Integrating video into your LinkedIn isn't just a gimmick, it's a strategic way to build your personal brand. By adding videos to your Profile Video, Featured section, and Experience entries, you transform your profile from a simple resume into a lively narrative that shows who you are and proves what you're capable of doing. It's one of the simplest yet most effective ways to build a genuine connection with your network.

Managing video creation and posting is often its own challenge, especially when trying to keep content consistent across different social platforms. That’s why we thoughtfully designed Postbase to be video-first. We help you plan out your entire social calendar visually and schedule all your video content, not just for LinkedIn but for TikTok, Instagram Reels, and YouTube Shorts, from one clean dashboard. Our goal is to handle the reliable delivery, so you can stop wrestling with clunky tools and get back to creating more of the content that builds your brand.