How to Add Subcategories to Facebook

Trying to add subcategories to your Facebook Page can feel confusing, but getting your profile organized is easier than you think. While Facebook doesn't offer a specific subcategory field like you might find on a website, there are several powerful and effective ways to structure your page so customers can find exactly what they’re looking for. This guide will walk you through the official category settings on Facebook and then show you four strategic methods to create your own subcategories using built-in Page features.

First Things First: Understanding Facebook's Official Page Categories

Before we get into the creative solutions, it's important to understand how Facebook’s primary category system works. This initial setup is fundamental for your page’s visibility and how it appears in search results, both on and off Facebook. The platform allows you to choose one primary category and up to two additional ones. These tell Facebook - and its users - what your business is all about at a high level.

Think of the main category as your broadest business description. If you run a restaurant, your main category is "Restaurant." The two additional categories let you be slightly more specific, like "Italian Restaurant" or "Pizza Place." Choosing the right ones helps Facebook show your Page to users searching for businesses like yours nearby or those who have shown interest in your industry.

How to Set and Edit Your Facebook Page Categories

Getting this basic step right is the foundation for an organized page. If your categories are wrong or outdated, you could be missing out on potential followers and customers. Here's a quick guide to make sure they're set up correctly.

Step-by-step instructions:

1. Log in to Facebook and go to the Page you manage. Make sure you are interacting as your Page, not your personal profile.
2. On the left-hand menu of your Page, click on "Edit Page Info" or find the "About" section and click "Edit Page Details."
3. The very first field you see will be "Categories." Here, you can type to search for the best category to describe your business.
4. Select your primary category first. Then, you can add up to two more complementary categories in the same field. For example, a gym might choose "Gym/Physical Fitness Center" as its primary category, then add "Personal Trainer" and "Health &, Wellness Website" as additional categories.
5. Once you've made your selections, the changes save automatically. There is no "Save" button for this section. Just click away, and your updates will be live.

While this doesn't create subcategories, it is a vital step. It ensures your page is properly indexed by Facebook's algorithm, making it more discoverable.

4 Proven Ways to Add "Subcategories" and Organize Your Facebook Page

Now for the main event. Since you can't just type subcategories into a field, you have to get strategic with the tools Facebook gives you. The following methods let you organize your offerings a lot like subcategories would, creating a more professional and user-friendly experience for your visitors.

Method 1: Use the "Services" Tab for Service-Based Businesses

If you offer services, this is the most direct and effective way to create well-defined subcategories. The "Services" tab allows you to list individual offerings with photos, descriptions, prices, and durations. Each service you add acts as a tidy, organized subcategory of your main business.

Imagine you're a marketing consultant. Your main category is "Marketing Agency," but you offer different things. Your services tab would feature distinct entries like:

• Social Media Management
• Search Engine Optimization (SEO) Audits
• Email Marketing Campaigns
• Content Strategy Workshops

How to Set Up the Services Tab

First, you need to make sure the tab is visible on your page. Facebook sometimes enables it by default for service-based categories, but if not, here’s how to add it:

1. From your Page, click "Settings" in the left-hand menu.
2. Go to the "Templates and Tabs" section.
3. Scroll down to the list of tabs. If you don't see "Services," click the "Add a Tab" button and add it from the list.
4. Once added, you can drag and drop the tabs to reorder them. We recommend moving "Services" up near the top of your list so it's highly visible to visitors.

How to Add Your "Subcategories" as Services

1. Navigate back to your main Page view.
2. Click on the "More" dropdown menu and then select the "Services" tab you just enabled.
3. Click the "Add a Service" button.
4. A pop-up window will appear. Fill in the details for each service:
   • Service Name: This is your "subcategory" title (e.g., "Web Design").
   • Price: You can set a fixed price, a starting price, ask for a price, or even list it as free or no price.
   • Description: Briefly describe what the service includes. Use keywords customers might search for.
   • Appointment Duration: (Optional) Helpful for booking-based services.
   • Show Service: Make sure this toggle is on.
   • Image: Add a relevant image to make your service listing more attractive.
5. Click "Save." Repeat this process for every service you offer.

Your "Services" tab now functions as a clean, easy-to-navigate menu of your offerings, guiding potential clients directly to what interests them.

Method 2: Use the "Shop" Tab and Collections for Products

If you sell physical goods, the Facebook Shop is your best friend. More specifically, the "Collections" feature within your Shop is the e-commerce equivalent of subcategories. A Collection is simply a group of related products. It allows you to organize your inventory just like you would on an e-commerce website.

For an online boutique, the "Collections" might be:

• Summer Dresses
• Handbags &, Accessories
• Denim Collection
• New Arrivals

How to Create Collections (Subcategories) in Your Shop

This method assumes you've already set up your Facebook Shop through the Commerce Manager. If you haven't, that's your first step. Once your shop is live and products are added, organizing them into collections is straightforward.

1. Go to Facebook's Commerce Manager and select your Account.
2. In the left menu, go to "Shops," then click on the "Collections" tab.
3. Click the "Create Collection" button.
4. Give your Collection a clear and descriptive name (this is your subcategory title).
5. Add a cover image or video to represent the collection visually.
6. Next, you'll be prompted to add products to the collection. You can manually select products from your catalog to include in this specific group.
7. Once you've added all the relevant products, publish the collection. Repeat this for all your different product categories.

Now, when a user visits the "Shop" tab on your Page, they won't just see a jumble of products. They'll see beautifully organized collections that guide them through your catalog, improving their shopping experience and leading to more sales.

Method 3: Create a Pinned "Directory" Post

This is a versatile and creative strategy that works for almost any type of business. The idea is to create a single, comprehensive Facebook post that acts as a welcome message and a guide to your key offerings. You then pin this post to the top of your Page's feed.

A pinned post is the first thing people see when they visit your timeline, making it prime real estate. You can use this space to introduce your business and direct visitors to different "subcategories" of your work or content.

Example for a content creator (like a blogger or podcaster):

The post could be titled, "Welcome! Here Are a Few Places to Start," followed by a structure like:

• Speaking Topics: [Link to speaking page on website]
• Latest Podcast Episodes: [Link to podcast page]
• Business Coaching Services: [Link to services page]
• Shop Our Merch: [Link to Facebook Shop or website store]

Each bullet point acts as a subcategory. Use strong visuals like a branded graphic or a high-quality photo to draw attention to the post. Use emojis to break up text and make it scannable.

How to Create and Pin a Post

1. Write a new post on your Facebook Page. Structure it with clear, bolded headings for your "subcategories." Add all the relevant links.
2. Add a compelling photo or simple graphic. Posts with images get much higher engagement.
3. Publish the post as you normally would.
4. Once it's live, click the three-dot menu (...) in the top-right corner of the post itself.
5. Select "Pin to Top of Page" from the dropdown menu.

The post will now be anchored to the top of your feed, serving as a permanent and highly visible navigation menu for anyone who lands on your page.

Method 4: Organize with Themed Photo Albums

Never underestimate the organizational power of a well-curated photo album. For highly visual businesses - like bakeries, landscapers, interior designers, or photographers - albums can function perfectly as portfolio subcategories.

Instead of uploading all your photos into one massive "Mobile Uploads" folder, create specific, themed albums. The album title becomes the subcategory name. For an interior design firm, the albums might be:

• Modern Kitchen Renovations
• Cozy Living Room Designs
• Minimalist Bathroom Projects
• Client Testimonials &, Before/Afters

Best Practices for Using Albums as Subcategories

• Use Descriptive Titles: Your album titles should be crystal clear and keyword-rich (e.g., "Custom Wedding Cakes" is better than "Cake Photos").
• Write an Album Description: Each album has a description field. Use it! Explain what the projects in the album represent and include a call to action with a link to your website or contact info.
• Curate Your Best Work: Don't just dump every photo. Select the highest-quality images that best represent that subcategory of your work.
• Tag Products: If your photos feature products you sell, you can tag them in the image to link directly to your Facebook Shop.

Final Thoughts

While Facebook might not have a simple "add subcategory" button, organizing your Page effectively is an essential part of branding and user experience. By leveraging built-in features like the Services tab, Shop Collections, Pinned Posts, and themed Photo Albums, you can create a clear, professional, and easy-to-navigate presence that helps customers understand what you offer and find what they need.

Of course, organizing your Page is just one part of the puzzle, you also need to keep it alive with consistent, high-quality content for each of those "subcategories." When we were running marketing for other companies, we found it incredibly chaotic to plan content that covered all our different services and product lines. That's why we built Postbase with a clean, visual calendar at its core. It lets you get a bird's-eye view of your entire strategy, ensuring every facet of your business gets the attention it deserves without you having to drown in spreadsheets.