How to Add Sections to Pinterest Boards

Transforming your Pinterest from a creative hobby into a powerful traffic driver is all about one thing: organization. When your Pinterest boards are structured logically, your audience can find exactly what they're looking for, making your profile a valuable, discoverable resource. This guide walks you through exactly how to add sections to your Pinterest boards, clean up your content, and create a user experience that keeps people coming back.

What Are Pinterest Sections, Anyway?

Think of Pinterest sections as folders within a board. They're a simple way to sub-categorize your Pins, turning a massive, general board into a collection of niche, easy-to-browse topics. For instance, instead of a single board called "Home Decor Ideas" with a thousand unsorted Pins, you could use sections to break it down into "Living Room Styles," "Bedroom Inspiration," "Minimalist Kitchens," and "Outdoor Patios."

This simple organizational tool is surprisingly powerful. Here's why you should start using them right now:

• Epic Organization: Sections take your boards from cluttered chaos to a clean, logical library of ideas. This not only helps you find your own saved Pins later but makes your profile far more appealing to new followers who land on your page. No one wants to scroll through 500 Pins about marketing to find one specific post about email funnels.
• A Better Follower Experience: When you make it easy for users to find content, they stay longer and engage more. By organizing Pins into specific sections, you’re guiding them directly to the solutions they're searching for, establishing your authority and building trust.
• Smarter Content Strategy: Sections act as a visual map of your content pillars. You can quickly see where you have a wealth of content and where you might have gaps. Looking at your "Brand Strategy" board and notice the "Logo Design" section is full but the "Brand Voice" section has only two Pins? You've just identified your next content opportunity.
• Targeted SEO Power: Each section can be named with a specific, long-tail keyword in mind. Your board might be named "Social Media Marketing" (a broad keyword), but your sections can target much more specific searches like "Instagram Reel Hooks," "Content Calendar Templates," or "TikTok Growth Tips." This gives you more chances to appear in search results.

The Step-by-Step Guide: How to Add Sections to a Pinterest Board

Adding sections is straightforward and only takes a minute once you know where to look. One common point of confusion is that you cannot add sections while you’re first creating a board. You must create the board first and then add your sections afterward. Here's how to do it on both desktop and mobile.

Creating Sections on an Existing Board (Desktop Guide)

If you're already logged into Pinterest on your computer, organizing an existing board is quick and easy.

1. Navigate to your Pinterest profile and click on the board you want to organize.
2. Once you're inside the board, look toward the top of your pins. You'll see "All Pins", and to the right a plus button (+). Click that icon.
3. A menu will appear with a few options. Choose "Section".
4. A new field will appear at the top of your Pins. Enter a title for your section and click "Done".
5. Pinterest will automatically take you inside that brand new section. You'll need to hit the "back" button to go "Back to Board" in order to add another section from the main board.
6. Repeat the process until you’ve created all the sections you need.

Creating Sections on an Existing Board (Mobile App Guide)

Managing your sections on the go is just as simple using the Pinterest app for iOS or Android.

1. Open the Pinterest app and go to your profile by tapping your profile picture at the bottom-right of the screen.
2. Tap on the board you wish to add sections to.
3. At the top of your board, just above your Pins, tap the plus sign (+) button floating over a sticky header bar.
4. From the menu that pops up from the bottom, tap "Section".
5. Give your section a name and tap "Done" in the top-right corner. You'll be taken to your new, empty section.
6. Similar to the website, once you've made a new section, it'll take you there automatically. Tap "<, All [Board Name]" to return to the board view and add more sections.

Now, Let’s Get Organized: Moving Pins into Your New Sections

Once your section structure is in place, it's time to file your existing Pins into their new homes. Mass-moving Pins is your best friend here - it saves you from having to move every Pin one by one.

Moving Multiple Pins on Desktop

1. Go to the board you just added sections to. Above your Pins, find and click the “Organize” button.
2. Your cursor will change, allowing you to click on Pins to select them. Click all the Pins you want to move into one section. A red border will confirm your selections.
3. As you select Pins, a small toolbar will appear at the bottom of the screen. Click the “Move” button.
4. A pane will slide out from the right showing all your available Boards and Sections. Click on the Section you want to move them to.
5. That's it! Your pins have been magically filed into their final place. Repeat this process for each section you've created until all your Pins are sorted.

Moving Multiple Pins on Mobile

1. Navigate to your board inside the Pinterest App.
2. Tap the “Organize” button, which should be located just above your pins at the top of the interface.
3. Your phone enters select mode, which allows you to start tapping all the individual Pins you want to file away in your new sections. Pins will be highlighted with a translucent black overlay layer as you select them.
4. As you pick your Pins, an options toolbar will appear at the bottom of the device. From there, tap on the "folder" icon.
5. Your available sections will be displayed. Tap the destination section to complete the move! Mission accomplished.

Beyond the Basics: Strategies for Making Your Sections Work For You

Simply creating sections is only half the battle. To truly get the most out of them, you need a little strategy. Making your sections intentional helps turn them into long-term assets for your brand or business.

1. Name Your Sections Like a Marketer

Don’t name sections "Cool stuff" or "Ideas." Be descriptive and use the language your target audience would use to search for that content. Think in terms of keywords. Instead of a general section called "Recipes," create more specific sections like "30-Minute Weeknight Dinners," "Healthy Smoothie Recipes," or "Vegan Holiday Desserts." This helps your content surface in Pinterest’s search results and immediately tells a new visitor exactly what to expect from this batch of content.

2. Create a Logical Flow

Plan your sections before you create them. Think about how a person would naturally progress through a topic. If your board is about "Starting a Small Business," logical sections might be:

• Business Plan Templates
• Branding & Logo Ideas
• Social Media Marketing Tips
• Email List Building
• Essential Business Tools

This takes the user on a journey, adding far more value than a single, disorganized board could.

3. Don't Go Overboard

While sections are great, having too many can become just as overwhelming as having none at all. Aim for a manageable number per board - often, 5 to 15 sections is a good range. If you find yourself needing more than 20 sections, it might be a sign that your board's topic is too broad and should be split into multiple smaller, more focused boards instead.

4. Audit Your Sections and Boards Periodically

Set a reminder to review your Pinterest boards once a quarter. Are there Pins in the main area that should be moved into a section? Do some sections have enough Pins to justify splitting them into more specific sub-sections? Has a new trend emerged in your niche that deserves its own section? Regular, light maintenance keeps your profile polished and relevant.

5. Use Sections to Drive Specific Goals

Your Pinterest sections can directly support your business goals.

• For an e-commerce brand: Create sections for different product categories, seasonal collections, or even "gift guides". Your sections will become shoppable product collections in themselves.
• For a blogger: Each content category on your blog could become a section on a relevant Pinterest Board, allowing visitors to browse visually instead of by list (e.g., reading your blog directory). Now your blog is represented as a visual map Pinners love instead of just a hyperlink directory Pinners ignore.
• For a service-based business: Create sections for different parts of your expertise, your free resources, and testimonials. Organize these sections for a typical path from stranger to paying client. Now that you've got Pinners to the board, it's easier to lead your audience through a planned experience, making them familiar with who you are and what that next step is you want them to take.

Final Thoughts

Using sections transforms your Pinterest boards from simple collections into organized, strategic libraries of content. By thoughtfully grouping your pins, you create a better user experience for your followers, improve your discoverability in search, and gain clarity on your own content strategy. It's one of the simplest changes you can make to level up your Pinterest marketing.

Getting organized on Pinterest is a fantastic feeling, but we know it's just one piece of the puzzle when you're managing multiple social platforms. Toggling between planning Pins, scheduling Reels, and coming up with TikTok ideas can get chaotic fast. We actually built Postbase to solve this exact problem. Our platform features a visual content calendar where you can see all your content across all your platforms - Pinterest included - in one single view. That way, your carefully curated Pinterest strategy doesn't live in a silo, it works with everything else you’re publishing right around it and now you can see that synergy clearly.