How to Add a Link to a Facebook Story on Mobile

Adding a link to your Facebook Story is one of the most effective ways to drive traffic directly to a blog, product page, or signup form - and thankfully, it’s easier than ever. This guide walks you through exactly how to add a clickable link sticker to your Facebook Story using your mobile device, shares strategies to get more taps, and gives you creative ideas to make this feature work for your brand.

Who Can Add Links to Facebook Stories?

In the past, the ability to add links to Stories (then known as the "swipe up" feature) was limited to accounts with a large following or verified status. That’s no longer the case. Facebook has since replaced the swipe-up feature with the much more versatile and accessible link sticker.

Today, almost all users - including personal profiles, creators, and business pages - can use the link sticker. This change opened up a powerful marketing tool for everyone, from small business owners sharing new products to creators directing followers to their latest blog post. If you can post a Story, you can almost certainly add a link to it.

How to Add a Link to Your Facebook Story: Step-by-Step

Ready to start driving traffic? Follow these simple steps to place a tappable link sticker directly in your Facebook Story.

Step 1: Open the Facebook App and Create a Story

Open the Facebook app on your iOS or Android device. On the main feed, tap the "+" icon next to "Your story" at the top of the screen. This opens the Story creation interface, where you can choose to take a new photo, record a video, or upload existing media from your camera roll.

Step 2: Select Your Photo or Video

Choose the visual content that will serve as the background for your Story. This visual is your hook - it needs to give people a reason to care about your link. Whether it's a slick product shot, a behind-the-scenes video, or a graphic with a bold headline, make it compelling. After you've selected your media, you'll be taken to the Story editor.

Step 3: Tap the Sticker Icon

Once you’re in the editor, look for the row of icons at the top of your screen. Tap on the sticker icon, which typically looks like a small square with a smiley face or a peeling corner. This will open a tray filled with various stickers, GIFs, polls, questions, and other interactive elements.

Step 4: Find and Select the "Link" Sticker

In the sticker tray, locate the sticker labeled "Link." It usually features a chain link icon. Tap on it. This will prompt a new window where you can input your desired URL.

Step 5: Add Your URL

Carefully type or paste the full URL you want to direct your followers to. Double-check it for any typos. It’s a good practice to copy the link directly from your browser to avoid errors. As a tip for marketers, this is a great place to use a shortened link with UTM parameters so you can track the traffic and conversions coming specifically from this Story.

Once you’ve entered the URL, tap "Add." The link is now set.

Step 6: Customize the Sticker Text (Optional but Recommended!)

After you’ve added the URL, Facebook generates a link sticker that shows the domain of your website. While you can leave it as is, you can often get more clicks by customizing the text. Tap the sticker on your screen to open the customization options. You can change the "Sticker Text" from the bare URL to a clear call-to-action (CTA).

Instead of "yourwebsite.com," try something like:

• Read the Full Article
• Shop the New Collection
• Book Your Spot Now
• Grab My Free Guide
• Get 20% Off

A compelling CTA tells people exactly what to expect when they tap, which builds trust and improves your click-through rate.

Step 7: Position and Resize the Sticker

Now that your sticker is ready, you can move, resize, and rotate it just like any other sticker. Use two fingers to pinch and zoom to make it larger or smaller. Drag it to a spot where it’s clearly visible but not obstructing the most important parts of your visual content. You can also tap the sticker to cycle through different color variations to make it stand out against your background.

Step 8: Add Any Final Touches and Share

Draw attention to your link sticker! Use built-in tools like text, drawing pens, or GIFs to add arrows or phrases like "Tap Here!" pointing toward the sticker. Once you’re happy with how your Story looks, tap the "Share" button to post it live.

Best Practices for Getting More Clicks on Your Story Links

Simply adding a link isn't enough, you need to motivate your audience to tap it. Here are some strategies to increase your engagement and get those valuable clicks.

1. Create a Strong, Clear Call-to-Action (CTA)

Your visual tells the story, but your CTA gives the direction. Be direct and use action-oriented language. Don't assume people know you want them to tap the link. Explicitly tell them what to do.

• Weak CTA: myblog.com/new-post
• Strong CTA: Discover My 5 Tips &rarr,

You can use the sticker's custom text for your main CTA and reinforce it with on-screen text or even by talking to the camera in a video story.

2. Provide Context Before The Link

Nobody likes a link dropped on them without context. Your Story slides should build curiosity and give your audience a compelling reason why they should click.

• For a blog post: Share a fascinating quote, an interesting fact, or ask a thought-provoking question related to the article. Then, use the next slide to say, "Find out the details here &darr," with the link sticker.
• For a product launch: Show a video of the product in action or share testimonials from early users. Build excitement, then provide the link to "Shop The Drop."

3. Use Visual Cues to Highlight the Link

In a visually busy Story, the link sticker can get lost. Make it stand out.

• Draw arrows or circles around it using the pen tool.
• Search for GIFs like "tap here," "link in bio," or "new post" and place them near your link sticker.
• Change the sticker’s color to contrast sharply with the background image or video.

4. Keep the Destination Relevant and Mobile-Friendly

This is extremely important. The link should take people exactly where you promised it would. If your Story is about a 20% off sale, the link should go directly to the sale page, not your homepage. Any friction in the user journey will cause people to drop off.

Furthermore, since nearly everyone viewing Stories is on a mobile device, your destination page must be mobile-friendly. A page that’s slow to load or difficult to navigate on a phone will kill your conversion rate.

Pro Tip: Use link tracking tools like Bitly or Google's Campaign URL Builder to create unique tracking links (UTMs). This lets you see exactly how many people came to your website from a specific Facebook Story, giving you priceless data on what's working.

Creative Ideas for Using the Link Sticker

Now that you know the technical "how" and the strategic "why," here are some creative ways to use the Facebook Story link sticker to grow your brand.

• Promote Your Blog Content: Share a key takeaway or an eye-catching graphic from your latest article and link directly to it.
• Drive E-commerce Sales: Announce a flash sale, a new collection, or a restock alert. Link directly to the product category or landing page.
• Generate Leads: Offer a free download, a checklist, or a guide. Link to a landing page where users can enter their email to receive the lead magnet.
• Increase Webinar or Event Registrations: Share behind-the-scenes content or a teaser of a speaker and link to the sign-up page.
• Gather Feedback: Link to a survey or a feedback form to collect opinions from your most engaged followers.
• Cross-promote Other Platforms: Encourage followers to subscribe to your YouTube channel, follow you on TikTok, or join your Facebook Group by linking directly to your profile.

Final Thoughts

Adding a link to your Facebook Story is a straightforward process that provides a powerful way to convert engaged viewers into website visitors, customers, or subscribers. By following the simple steps with the link sticker and applying strategic best practices, you can effectively direct your audience to your most important content and achieve your marketing goals.

Planning these strategic, link-driven Stories alongside your other social media posts is essential for maintaining a cohesive content strategy. At Postbase, we built our visual content calendar to help you see your entire social media schedule at a glance. You can visually map out not just your feed posts but also your daily Stories, ensuring that every piece of content - from a quick behind-the-scenes video to a major traffic-driving Story series - has its place in your plan and works together to build your brand.