How to Add Facebook Reviews to Shopify

Adding your Facebook reviews to your Shopify store is one of the quickest ways to build visitor trust and turn undecided shoppers into happy customers. This guide breaks down exactly how to display that valuable social proof on your website. We’ll cover everything from simple, one-click app installations to a more hands-on manual method, so you can pick the path that works best for you and your store.

Why Facebook Reviews Are Social Proof Gold for Your Shopify Store

Think about the last time you bought something online from a brand you’d never heard of. You probably hesitated and looked for a sign that the business was legitimate - a review, a testimonial, something to build confidence. That’s social proof, and your Facebook recommendations are a powerful form of it.

When potential customers land on your Shopify site, they're looking for reasons to trust you. If they see that dozens of real people on Facebook - a platform they know and use every day - have left positive feedback for your business, it instantly lowers their guard. It’s like getting a direct recommendation from a friend. This isn't just theory, showing authentic reviews at key points in the shopping journey can directly impact your conversion rates.

Here’s why it works so well:

• Builds Instant Credibility: Facebook is a familiar and trusted social network. Reviews from a Facebook Business Page feel more genuine and less manipulated than reviews hosted on an unknown platform.
• Leverages Your Existing Community: You’ve probably worked hard to build a following and earn positive feedback on Facebook. It's a waste to keep that valuable social proof locked away on one platform. Bringing it to your store lets you get double the value from your community engagement efforts.
• Converts Hesitant Shoppers: A glowing review about your product quality or stellar customer service can be the final nudge a customer on the fence needs to click "Add to Cart."

The Two Main Ways to Add Facebook Reviews to Shopify

There are two main paths you can take to get your Facebook reviews onto your Shopify site, each with its own pros and cons.

1. Using a Shopify App (The Easy Way): This is the recommended method for most store owners. Apps are designed to make the process seamless, handling the connection, displaying the reviews in a beautiful layout, and keeping them automatically updated. It’s a "set it and forget it" solution.
2. Manually Embedding the Reviews (The DIY Approach): This method involves grabbing code directly from Facebook and pasting it into your Shopify theme. It's free and gives you a lot of control, but it requires some comfort with HTML and has some significant limitations, like not updating automatically.

We’ll walk through both methods step-by-step so you can make an informed decision.

Method 1: Using a Shopify App (The Recommended Approach)

For 99% of store owners, an app is the fastest, cleanest, and most reliable way to integrate Facebook reviews. The beauty of using an app is that it's built to handle all the technical heavy lifting for you.

Why Use an App?

• Automatic Syncing: When you get a new glowing recommendation on Facebook, the app will automatically pull it into your Shopify store. No need to manually update anything.
• Beautiful, Customizable Designs: Apps come with professionally designed widgets, carousels, and grids that you can customize to perfectly match your brand’s look and feel without writing any code.
• Advanced Features: Many apps let you filter reviews, moderate what gets shown, and even combine Facebook reviews with reviews from other sources like Google or Yelp.
• Improved Site Speed: A well-coded app will lazy load your reviews, meaning they won't slow down your website’s initial loading time, which is important for user experience and SEO.

Step-by-Step Guide to Using a Shopify Review App:

While the exact steps might vary slightly between apps, the general process is almost always the same.

Step 1: Find an App in the Shopify App Store

Head over to your Shopify Admin and click on "Apps” in the left-hand navigation. From there, click the “Shop for apps” button to go to the Shopify App Store. In the search bar, type in phrases like “Facebook reviews,” “social proof,” or “product reviews.”

You’ll see several options, such as Opinew, Rivyo, or Loox. Take a moment to read the descriptions and, most importantly, the customer reviews for each app to find one that fits your needs and budget. Look for features like direct Facebook integration and customizable display widgets.

Step 2: Install and Set Up the App

Once you’ve chosen an app, click "Add app" and approve the installation in your Shopify store. This will redirect you to the app’s setup dashboard. Most apps have a very user-friendly setup wizard that will guide you through the next steps.

Step 3: Connect Your Facebook Business Page

This is the most important step. The app will prompt you to connect your Facebook account. You’ll be asked to log into Facebook and grant the app permission to access your Business Page’s recommendations. Make sure you select the correct page if you manage more than one.

Once connected, the app will start importing your existing reviews. This can take anywhere from a few seconds to a few minutes, depending on how many reviews you have.

Step 4: Customize Your Review Widget

Now for the fun part. The app will give you options to control how your reviews look on your site. You can typically change:

• Layout: Choose from a grid, a list, a carousel slider, or even a 'badge' that shows your star rating.
• Colors: Adjust the text colors, background, and star ratings to match your site’s theme.
• Filtering: Decide whether to show all reviews or only those above a certain rating (e.g., only 4 and 5-star reviews).

Step 5: Choose Where to Display the Reviews

A good app will let you place your reviews right where they’ll have the most impact. You can usually choose to add a review widget to your homepage, create a dedicated testimonials page, or even display product-specific reviews on your product pages. Most modern apps integrate directly with Shopify's Theme Editor, allowing you to simply add a "Facebook Reviews" block to any page you like without touching a line of code.

Follow the app's instructions - it's often as simple as dragging and dropping a new section in your theme customizer and selecting the review widget you just designed. Save your changes, and you're done! Your Shopify store is now supercharged with authentic social proof.

Method 2: Manually Embedding Facebook Reviews (The DIY Approach)

If you're on a tight budget or just enjoy getting your hands dirty with a bit of code, you can embed reviews manually. However, it's important to understand the trade-offs: this method is not dynamic. It won't automatically update with new reviews, and what you embed is static content.

Years ago, Facebook offered a dedicated "Reviews Plugin," but that has since been retired. The modern manual approach is to embed either a single, specific review or the page timeline itself.

Step-by-Step Guide to Embedding a Single Review

This is a great option if you have a few standout reviews you want to feature as testimonials on a specific page.

Step 1: Find the Review on Facebook

Navigate to your Facebook Business Page and find the exact recommendation you want to display on your Shopify store. Click on the timestamp of the post to open it in its own unique URL.

Step 2: Get the Embed Code

In the top-right corner of the recommendation post, click on the three dots (...) icon. From the dropdown menu, select the "Embed" option. A pop-up window will appear with a code snippet. Click the "Copy Code" button.

Step 3: Add the Code to Your Shopify Store

This part is easier than it sounds, thanks to Shopify's Theme Editor.

1. Go to your Shopify Admin and navigate to Online Store >, Themes.
2. On your current theme, click the "Customize" button.
3. Navigate to the page where you want to add the review (e.g., your homepage). In the left-hand panel, click "Add section" (or "Add block" if you're inside an existing section).
4. Look for an option called "Custom Liquid" or "HTML." Select it.
5. A new block will appear with a text field. Paste the code you copied from Facebook directly into this field.
6. You can drag and drop this "Custom Liquid" block to position it exactly where you want it on the page.
7. Click "Save" in the top-right corner.

That’s it! Your embedded review should now appear on your site. You can repeat this process for multiple reviews to create a small testimonials section. Remember, though, that if you want to swap one out for a newer review, you'll have to repeat this entire process manually.

Best Practices for Displaying Social Proof

Getting the reviews onto your site is only half the battle. How and where you display them matters.

• Homepage Hero: Place a small widget with your overall star rating and a snippet from your best review near the top of your homepage. This builds trust the moment a visitor arrives.
• Product Pages: If possible, display relevant reviews directly on product pages. This can help answer last-minute questions and reduce purchase anxiety.
• Dedicated Testimonials Page: Create a page called "What Our Customers Say" or "Reviews" and showcase all your best feedback. This is a powerful asset to link to from emails and social media campaigns.
• Don't Hide Bad Reviews: It might be tempting to only show 5-star feedback, but having a few 4-star reviews in the mix makes your testimonials look more authentic and trustworthy. An endless stream of perfection can seem fake to savvy online shoppers.

Final Thoughts

Whatever method you choose, pulling your hard-earned Facebook reviews onto your Shopify store is a smart move. It transforms passive praise into an active asset that builds credibility, eases shopper concerns, and guides customers toward a confident purchase.

Getting your social proof in place is an awesome step in making your social media a real growth engine for your store. But reviews are just one piece of your overall social strategy. We built Postbase because we knew there had to be a simpler way to manage everything else. Our platform helps you plan your content calendar visually, schedule posts across all your key channels (including video!), and manage all your comments and DMs from one unified inbox. It's the clean, modern tool we wish we had years ago for building a brand on social media without letting it become a full-time headache.