How to Add a Facebook Link to a Shopify Website

Adding your Facebook page to your Shopify store is one of the quickest ways to connect your ecommerce brand with your community. This guide gives you the exact, step-by-step process for adding your Facebook link to the most important spots on your website, turning passive shoppers into active followers.

Why Connecting Facebook to Your Shopify Store is a Smart Move

Before jumping into the "how," it's helpful to understand the "why." Linking your Facebook page to your Shopify store isn't just about adding another icon to your footer. It's a strategic move that helps you build a more resilient and engaging brand. Here's a quick breakdown of the benefits:

• Builds Community and Trust: A thriving Facebook page acts as social proof. It shows potential customers that you have an active community of fans who trust your brand. When a new visitor sees you're engaged with real people, their confidence in your store grows.
• Drives Repeat Traffic: Not everyone who visits your store is ready to buy on their first visit. By encouraging them to follow you on Facebook, you give them a low-commitment way to stay connected. You can then use your Facebook content to nurture that relationship, share promotions, and remind them to come back and make a purchase.
• Opens a Customer Service Channel: Many customers prefer to reach out through social media DMs for quick questions. Having a visible Facebook link provides them with a familiar and convenient way to get in touch, improving their overall experience with your brand.
• Amplifies Your Marketing: Your Shopify store is for selling, but your Facebook page is for storytelling. It's where you share behind-the-scenes content, user-generated photos, and new product announcements, creating the brand personality that sets you apart. The link is the bridge that connects these two critical pieces of your business.

First Things First: Grabbing Your Facebook Page URL

To link your page, you need the correct URL. This might sound obvious, but grabbing the wrong link can lead to frustrating 404 errors for your customers. Here's the foolproof way to get the right one:

1. Log into the Facebook account that manages your business Page.
2. Navigate to your business Page (not your personal profile).
3. Once you're on your Page's main feed, look at the address bar in your web browser.
4. The URL you see is your direct page link. It will look something like this: https://www.facebook.com/yourpagename
5. Copy this entire URL. You're going to need it in the following steps. Pro-tip: Be sure to copy the full address, including the "https://" part. Some Shopify themes require it to render the icon correctly.

How to Add Your Facebook Link to Your Shopify Store: 4 Easy Methods

Shopify makes it incredibly easy to add social media links, but where you place them matters. Here are the four best locations to add your Facebook link, complete with step-by-step instructions.

Method 1: The Footer - Your Social Media Hub

The website footer is the most common and expected place for social media links. Visitors instinctively scroll to the bottom of a page to find contact information, policies, and social profiles. Most Shopify themes have a dedicated section for this in the theme customizer.

Here's how to do it:

1. From your Shopify Admin dashboard, go to Online Store >, Themes.
2. Find the theme you want to edit (it's usually your "Current theme") and click the Customize button.
3. Once the theme editor loads, look for a settings panel on the left-hand side. At the bottom of this panel, you will usually see a gear icon labeled Theme settings. Click on it.
4. In the Theme settings menu, look for an option named Social media. Click it to open the social settings.
5. You'll see a list of fields for different social platforms (e.g., Instagram, Twitter, Pinterest). Find the field for Facebook.
6. Paste the full URL of your Facebook page that you copied earlier into this field.
7. As you paste the link, you should see a Facebook icon appear automatically in the footer of the live preview on the right.
8. Click the Save button in the top right corner. That's it!

Note: If you don't see "Social media" under Theme settings, your theme might handle it differently. Try clicking on the "Footer" section directly in the left-hand panel menu and look for social media link options there.

Method 2: The Header - Placing Your Link Above the Fold

If social media is a core part of your brand strategy, you might want your links to be more prominent. Some themes allow you to add social icons directly into the site header, keeping them visible no matter what page a customer is on.

The process is nearly identical to the footer method:

1. From the theme customizer (Online Store >, Themes >, Customize), stay in the main Sections view.
2. In the left-hand panel, click on the section named Header.
3. Look through the settings that appear for the Header. Some themes will have a checkbox or option like "Show social media icons."
4. If this option exists, a new section for social links may appear here, or it may pull from the links you already entered in your Theme settings. If your Facebook link is already saved under Theme settings, enabling this option in the header should make the icon appear.
5. Adjust any other settings as needed (like icon size or style) and hit Save.

Method 3: In-Text Links - Connecting Contextually

Sometimes you need to add a link where an icon doesn't fit. For example, on your "About Us" page, you might write a sentence like, "Join our community and follow our story on Facebook." You can turn that text into a direct link. You can do this on any page, product description, or blog post.

Here's how to create a hyperlink:

1. Navigate to the page, product, or blog post where you want to add the link within your Shopify Admin.
2. In the content editor, type out the sentence you want to hyperlink (e.g., "Find us on Facebook for exclusive deals").
3. Using your mouse, highlight the words you want to become the link (e.g., "Find us on Facebook").
4. In the editor's toolbar, look for an icon that looks like a chain link. This is the Insert link button. Click it.
5. A pop-up window will appear. Paste your full Facebook Page URL into the Link to field.
6. In the "Link title" field, you can add a descriptive title like "Our Company Facebook Page" for better accessibility.
7. Below that, you will see a dropdown menu. It's a good practice to select Open this link in a new window. This keeps your store open in their browser, so they don't lose their place or abandon their cart.
8. Click Insert link and then Save your page or post.

Method 4: The Announcement Bar - Making it Unmissable

An announcement bar is prime real estate at the very top of your website. It's perfect for sales, shipping notices, or promoting a social media campaign. You can easily use it to direct traffic to your Facebook page, especially if you're running a contest or a live event.

Follow these steps to set it up:

1. In the theme customizer, look for the Announcement Bar section in the left-hand panel. If you don't see it, it might be an option you need to add. Click Add section and search for "Announcement Bar."
2. Click on the Announcement Bar to open its settings.
3. In the Text field, write your call-to-action. Make it compelling! For example: "Giveaway alert! Follow us on Facebook to enter."
4. Look for a Link field. Paste your Facebook Page URL here.
5. You can customize the colors and other settings to make it stand out.
6. Click Save. The bar will now appear at the top of your site, giving your Facebook page top-tier visibility.

Uh-Oh! Fixing Common Shopify Facebook Link Problems

Sometimes things don't go as planned. If you've followed the steps but your link isn't working, here are a few quick troubleshooting tips.

• The icon isn't showing up: The number one cause is an incorrectly formatted URL. Double-check that you have pasted the full URL, including https://www.facebook.com/.... Some themes won't recognize the link without the https://.
• The link goes to the wrong page: You might have copied the URL while being logged into your personal profile or a Facebook group. Go directly to your public-facing business Page and copy the URL from there. It's best to test this in an incognito browser window to see what a non-logged-in user sees.
• I can't find the social media settings: Every Shopify theme is a little different. If you can't find the "Social media" option under "Theme settings," try the "Footer" or "Header" sections directly. If you're still stuck, check your theme's official documentation by searching online for "[Your Theme Name] documentation." They'll have a guide just for this.

Final Thoughts

Connecting your Shopify store to your Facebook page is a foundational step in building an omnichannel brand. By adding your link to the footer, header, announcement bar, and within your content, you create multiple pathways for customers to join your community, giving you more opportunities to build relationships and drive sales.

Once your links are in place, the real work of creating content that brings people back begins. At Postbase, we believe managing your social media shouldn't feel like a chore. We built a modern, simple tool focused on what actually matters today: short-form video for Reels and TikTok, a visual calendar to plan your strategy, and one organized inbox for all your comments and DMs. We help you create, schedule, and analyze your social content reliably, so you can spend less time struggling with software and more time growing your brand.