How to Add an Enquire Button on Instagram

Want a straightforward way for potential customers to contact you directly from your Instagram profile? Adding an "Enquire" or "Email" button is one of the most effective ways to turn curious followers into legitimate business leads. This guide will show you exactly how to set up an action button on your profile, explore other options you can use, and share some best practices for managing the new stream of inquiries.

Why an Enquire Button Changes Everything for Businesses on Instagram

An action button isn't just another profile feature, it’s a powerful tool that directly impacts how leads interact with your brand. By placing a clear, tappable contact option right under your bio, you remove the friction that often stops potential customers in their tracks. Instead of searching for a website or getting lost in the "link in bio" shuffle, they can reach out with a single tap. Here’s why it’s so effective:

• It Reduces Customer Friction: The easier you make it for someone to contact you, the more likely they are to do it. An Enquire button eliminates unnecessary steps, capturing interest at its peak.
• It Professionalizes Your Profile: Action buttons signal that you are a serious business ready to engage with customers. It elevates your profile's look and feel, building trust with visitors.
• It Captures High-Intent Leads: Someone who takes the time to tap an "Enquire" or "Email" button is more than just a casual browser. They have a specific question or interest, making them a warm, high-quality lead for your sales pipeline.
• It Centralizes Your Initial Communications: By directing inquiries to a specific email address, you can keep your Instagram DMs free for more casual conversations and community management. It helps organize your inbound communication channels from the very first touchpoint.

The Prerequisite: Switching to a Professional Instagram Account

Before you can add an action button, there's one small but essential step: you must have a Professional Instagram account. This is a free switch, and you won’t lose any of your existing content or followers. Professional accounts come in two flavors - “Business” and “Creator.” While both offer tools like analytics and promoted posts, the Business account type provides the widest range of action button options, making it the best choice for most companies.

If you’re still using a Personal account, making the switch is easy and only takes a minute.

How to Switch to a Professional Account

1. Navigate to your Instagram profile and tap the three horizontal lines (the "hamburger" menu) in the top-right corner.
2. Select Settings and privacy.
3. Scroll down to the "For professionals" section and tap on Account type and tools.
4. Tap Switch to professional account and then hit "Continue" through the introductory screens.
5. Choose a category that best describes your business (e.g., "Product/Service," "Retail," "Consultant"). This helps Instagram understand what you do.
6. On the next screen, you’ll be asked, "Are you a creator?" Make sure to select Business and tap "Next."
7. Finally, you'll be prompted to confirm your contact info and can choose to connect your Facebook Page (this is optional but recommended).

Once you’ve switched over, you have new business tools and - most importantly for this guide - the ability to add an action button to your profile.

Step-by-Step: Adding the "Email" Button to Your Instagram Profile

With your Business account ready, you can now add the primary button that functions as an "Enquire" channel. The most direct and universally available action button is "Email." When a user taps it, their phone's default email app will open automatically with your email address in the "To" field. It's the simplest way to get a new lead into your inbox.

Follow these steps to set it up:

Step 1: Go to Your Profile and Tap 'Edit profile'

This is the main hub for customizing your Instagram bio, profile picture, name, and contact options.

Step 2: Find 'Action buttons'

Scroll down in the "Edit profile" menu. Below your bio and links, you'll see a section called "Public business information." Tap on Action buttons to manage a button displayed to visitors.

Note: If you don't see this option, double-check that you've successfully switched to a Business account. Some niche business categories chosen during setup may also have limitations, so consider picking a more general category like "Product/Service" if you run into trouble.

Step 3: Choose an Action Button

Instagram gives you three distinct options:

• Get Orders
• Book Now
• Reserve

The "Enquire/Contact" button a user might be looking for isn't an explicit label like "Book Now," which is connected to an external app provider. However, this action can be achieved by setting up a general "Email" button.

The "Email" option doesn't appear under 'Action Buttons' but under 'Contact Options'.

In the same menu, below 'Action Buttons', select the text button called "Contact options".

Step 4: Enter your Business Email

Inside "Contact Options," you will find a couple of options. Tap into the blank section on the right, under "Business email address." The section will expand to a new page prompting for your business email. Enter the email address that you want all inquiries sent to.

Step 5: Toggle "Display contact info"

This is a trick many businesses use to create a central action button right below the edit buttons on their bio. While 'Action Buttons' are a great feature, the direct "Email" button that drives inquiries comes from the 'Contact Options' menu.

You can also use this same 'Contact Options' menu to enter your business phone number, which will add another action button next to your 'Email' button.

Step 6: Save Your Changes

Tap "Done" or the checkmark at the top-right of your screen to save the changes. Go back to your profile and see the new action button! It should now be visible right under your bio, ready for customers to use. You have now effectively added the button.

Beyond Email: Leveraging Third-Party Action Buttons

While the "Email" button is a fantastic catch-all, Instagram also lets you integrate other, more specific actions through third-party services. These are the "Order Food," "Book Now," and "Reserve" buttons you see under "Action Buttons." These require an existing account with one of Instagram’s official partners.

This path is perfect for businesses like:

• Restaurants, cafes, or food trucks: Use "Order Food" to link directly to your DoorDash, Grubhub, or Uber Eats profile.
• Salons, consultants, or service providers: The "Book Now" button allows you to connect scheduling software like Acuity, Booksy, or Fresha, so clients can book their next appointment without ever leaving Instagram.
• Restaurants or event venues: "Reserve" connects to platforms like Resy or OpenTable, letting customers make table reservations on the spot.

To set one of these up, you follow the same initial steps and choose 'Action buttons.' Instead of filling out your info like email or phone number, you'll need to connect a third-party service provider's account. This creates a streamlined and fully integrated customer experience perfect for specific business models, right from your Instagram page.

You Set Up an Enquire Button! Now What? Best Practices for Management

Adding the button is just step one. The goal is to successfully handle the leads it generates. A slow or disorganized response can undermine the very convenience you intended to offer in the first place. Here’s how to manage incoming interest effectively:

1. Promote Your New Enquiry Feature

Don't assume your followers will notice the new button. Announce the news in your Stories, create an educational Reel showcasing how simple it is, and update the calls-to-action in your posts. For instance, instead of just saying "check the link in my bio," try saying "Tap the Email button in our bio to inquire about your project now!"

2. Respond As Fast As Possible

In today's digital marketplace, speed wins deals. A lead that inquires at 1 p.m. on a Tuesday is far less qualified by the same time the next day. Set up instant notifications for your inquiry email, so you can react quickly and respond as questions pour in.

3. Use Templated (But Personalized) Responses

Many incoming requests will share common themes. Create standard email templates that answer the most frequently asked questions. This will free up enough time so you can focus on crafting personalized responses for more detailed inquiries.

4. Consider a CRM System Down the Line

Keep an eye on the data you're receiving. Who has asked questions? Where did they come from? Analyzing this information can unlock new opportunities or even new lines of business. Consider using a CRM system to track this information and see your growth over time.

5. Be Ready for DMs, Too

People will use various ways to contact your business. While the "Enquire" button directs people to email, many will still choose to send you a direct message (DM). You need to be ready and responsive no matter which path a customer chooses to ask a question.

Final Thoughts

Ultimately, adding an Enquire button is a simple but high-impact change you can make to your Instagram profile. It’s a direct invitation for conversation, turning your social media presence from a simple showcase into a functional tool for generating real business leads and fostering customer relationships.

Once those inquiries start pouring in, it sharpens your focus on managing all social communications efficiently. Keeping up with DMs, comments, and other forms of engagement can be a struggle when spread across different platforms. At Postbase, we built our unified inbox to solve exactly this challenge, letting you manage every message from every platform in one organized place instead of switching between apps. By pairing a simple enquiry CTA on your profile with a unified system for answering every message and comment quickly, you build a powerful machine for growth. Take a look at Postbase to see how an uncluttered inbox can transform your community engagement workflow.

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