How to Add a Company Link in a LinkedIn Post

Tagging your company page on LinkedIn is more than just adding a blue link to your post - it's a direct line to your brand’s nerve center, boosting visibility and connecting your personal network to your business profile. It’s a simple move with surprisingly powerful ripple effects for your brand's reach and credibility. This guide will walk you through exactly how to add a company link in a LinkedIn post, why it’s so important, and some advanced strategies you can use starting today.

Why Tagging Your Company Page Matters More Than You Think

Before getting into the step-by-step, let's look at why this small action packs such a big punch. When you tag, or "mention," your company's page, you're doing more than just name-dropping. You are activating a set of features on the platform that work in your favor.

• It Amplifies Your Reach: When you successfully tag your company, your post doesn't just show up in your own network's feed. It also appears on your Company Page under the "Mentions" tab. This creates a stream of authentic content associated with your brand, populated by you and your employees. Anyone visiting the page can see this real-time activity, painting a picture of an active and engaged organization.
• It Drives Website Traffic and Page Follows: A tag is a clickable link. It’s a low-friction way for your connections to visit your company page, learn more about what you do, see your latest company-wide updates, and - most importantly - click that "Follow" button. Every mention by an employee is a chance to grow your company's follower base organically.
• It Builds Social Proof and Brand-led Credibility: When an employee posts about a company win, a new project, or even just daily life at the office and tags the company, it serves as a powerful testimonial. It shows that employees are proud advocates for their workplace. This kind of authentic, employee-driven content is far more trustworthy and compelling than a standard corporate announcement.
• It Encourages Employee Engagement: Encouraging your team to tag the company page fosters a sense of unity and shared mission. It gives everyone a direct role in telling the company's story. Seeing their posts on the company page's mentions tab reinforces their contribution and makes them feel more connected to the brand’s larger social media presence.

The Classic Method: How to Tag a Company in a LinkedIn Post (Step-by-Step)

The good news is that the process is straightforward on both desktop and mobile. The key is using the "@" symbol, which signals to LinkedIn that you want to mention a person or a company page.

Tagging a Company on a Desktop Computer

Here’s the simple process for when you’re posting from your laptop or desktop:

1. Start a New Post: Navigate to your LinkedIn homepage and click on "Start a post" at the top of your feed.
2. Use the '@' Symbol: In the text editor, type the “@” symbol. This is the command that initiates the tagging feature.
3. Begin Typing the Company Name: Immediately after the "@" symbol (with no space), start typing the name of the company page you want to tag. For example, if you wanted to tag "Acme Corporation," you would type @Acme Cor...
4. Select from the Dropdown Menu: As you type, a dropdown menu will appear with suggestions. It’s important that you don't just finish typing the name. You must find the correct company page in the list - identified by its logo and official name - and click on it.
5. Confirm the Tag: Once you click on the company page, the text in your post will turn bold (e.g., Acme Corporation). This is your visual confirmation that the tag is active and correct. You can then continue writing the rest of your post.

Tagging a Company on the LinkedIn Mobile App

The process is nearly identical on your phone, perfect for posting on the go.

1. Tap 'Post': Open the LinkedIn app and tap the "Post" button located at the bottom center of your screen.
2. Type the '@' Symbol: Just like on desktop, start your tag by typing the "@" symbol directly in the post composition box.
3. Start Typing and Select: Begin typing the company name. A list of possible pages and people will pop up from the bottom or top of your screen. Scroll through this list until you find the correct one.
4. Tap to Select: Tap the company's name and logo from the list to add the tag to your post. It will instantly appear as bold text in the composition window, ready for you to finish your message and share it.

Following these steps ensures your post points directly to the company page, making it interactive and useful for your audience.

Advanced Strategies for Using Company Mentions

Once you’ve mastered the basic tag, you can start using it more strategically to build relationships, increase engagement, and contribute to your company's narrative.

Strategy 1: Tagging Partners, Clients, and Industry Influencers

Don’t just stick to tagging your own company. Mentioning others is a cornerstone of good social media etiquette and networking. When you're posting about a successful collaboration, a shared event, or giving props for a great piece of content, tag the relevant company pages.

Example: "Incredible day wrapping up a successful quarter with the team at @ClientCompanyName! Their insights were invaluable, and we're looking forward to our continued partnership."

This does two things: it alerts the other company that you've mentioned them (they'll receive a notification), which often prompts them to engage with your post (like, comment, or even share it). This exposes your profile and content to their entire audience, dramatically expanding your reach.

Strategy 2: The "Link in Comments" vs. Direct Tagging Debate

You may have heard that LinkedIn's algorithm sometimes reduces the reach of posts that contain external links in the main text. While a company tag isn't quite the same as a link to an external blog post, some social media managers apply a similar principle cautiously, preferring to keep the copy clean.

While a direct tag in the main post body is almost always fine, an alternative technique is to allude to the company and then tag them in the first comment.

Example Post Body: "Our marketing team launched a campaign today that we're incredibly proud of. It was a massive collaborative effort, and I'm so grateful for everyone's hard work."

First Comment: "Check out the incredible work from our team at @YourCompanyName!"

The primary benefit here is psychological. It keeps the initial post focused purely on the message, drawing the reader in without any immediate visual cue to click away. The tag in the comments then provides the secondary action path.

Strategy 3: Empower Your Team to Be Brand Storytellers

Make company tagging a core part of your employee advocacy program. Encourage team members to share about their work, company events, or industry learnings and always tag the company page. This transforms your company’s "Mentions" tab into a living mosaic of company culture, populated with authentic voices. When potential clients or job candidates visit your page, they see more than just official marketing messages - they see a vibrant community of passionate employees.

Troubleshooting: Why Isn't My Company Tag Working?

Occasionally, you'll hit a snag where the company you want to tag simply won't appear. It’s frustrating, but the fix is usually simple. Here are the most common reasons and their solutions.

• You Misspelled the Name: This is the most common culprit. LinkedIn's suggestion tool needs an exact match. Double-check that you are spelling the company’s name exactly as it appears on their page. Pay attention to punctuation like commas, ampersands, or dots.
• You Didn't Select from the Dropdown: Just typing out "@CompanyName" won't create a tag. A tag is only created when you physically click or tap on the company's name from the auto-suggested list that appears as you type. If it’s not bold, it’s not working.
• Slow Connection or Browser Glitch: Sometimes, a slow internet connection or a browser cache issue can prevent the dropdown menu from loading properly. Try refreshing the page, typing more slowly to give it time to load, or clearing your browser's cache before trying again.
• The Company Has a Very Generic Name: If the company name is very common (e.g., "Apex Consulting"), you might have to type out most of the name and scroll through a long list of suggestions to find the right one. Be sure to look for the correct logo to confirm your selection.

Final Thoughts

Adding a company link to your LinkedIn post by using the "@" tag is a simple and effective way to boost your brand's presence, drive engagement, and build community. It connects personal content to your corporate page, turning every employee into a potential brand ambassador and transforming individual posts into a collective story of your company's progress and culture.

Consistently creating valuable content and planning these moments is often the hardest part. At our company, we built Postbase to streamline this entire process. Our visual calendar lets you plan and see all your scheduled content for LinkedIn and other platforms in one place, making it easy to create a consistent content strategy. By scheduling your posts ahead of time, you can ensure your team is consistently tagging your brand and showcasing all the great work you do without the last-minute chaos.