How to Add a Call Now Button on a Facebook Post

Driving direct business from a Facebook post often feels like a guessing game, but adding a Call Now button can close the gap between showcasing your business and actually speaking to a motivated customer. This simple feature can turn passive scrolling into immediate action. This guide will walk you through how to add a Call Now button to your Facebook posts, cover some creative alternatives for regular unpaid posts, and share best practices to ensure your phone starts ringing.

Why Add a 'Call Now' Button to Your Facebook Post?

Before getting into the how-to, it’s worth understanding why this small button is such a powerful tool for businesses, especially local and service-based ones. It’s more than just a convenience, it fundamentally changes how users interact with your content.

• It Removes Friction Instantly: A "Call Now" button removes all the steps between seeing your post and contacting your business. This is especially valuable for trades like plumbers, HVAC technicians, real estate agents, restaurants taking reservations, or any business where a quick phone call is the primary way to land a customer.
• It Captures Peak Interest: The moment someone sees your offer or compelling post is the moment their interest is at its highest. A "Call Now" button lets you capture that intent immediately, dramatically increasing the chances of generating a real lead.
• It’s Designed for Mobile Users: Most Facebook users access the platform on their smartphones. A tap-to-call button is one of the most natural functions on a mobile device, making it easy for users to take the next step.
• It Provides Clear, Measurable Results: When you run a campaign with a "Call Now" button, Facebook’s ad tools can show you how many people clicked to call, providing tangible data to demonstrate the ROI of your marketing spend.

The Official Method: Using Boosted Posts to Add a 'Call Now' Button

Facebook does not currently offer a "Call Now" button feature for standard, organic posts. This functionality is part of its advertising platform. The common way to achieve this is by creating a post and then "boosting" it with a small ad spend. Here’s how it works:

Step 1: Create Your Initial Facebook Post

Start by crafting a post on your business's Facebook Page designed to persuade someone that making a phone call is the right next step. Your copy, image, or video needs to do the heavy lifting.

• Compelling Copy: Be direct and benefit-driven. What problem are you solving? What offer are you promoting?
• Engaging Visual: Use a high-quality photo or a short video that stops people from scrolling.

Example Post for a Local Landscaping Service:

Image: A stunning photo of a freshly manicured lawn and garden.
Text: "Ready for a yard you'll actually love this summer? ☀️ We handle everything from mowing and edging to full garden design. Space is limited for June bookings! Tap below to get your free estimate right over the phone."

Step 2: Click the 'Boost Post' Button

Once you’ve published your post, you will see a blue "Boost post" button directly beneath it. Clicking this will open up the Facebook Ads interface where you'll configure your campaign.

Step 3: Define Your Goal or Objective

Facebook will first ask you what you want to achieve with your boosted post. Your options are:

• Automatic: Facebook decides the best goal based on your settings. It’s better to choose one manually.
• Get more engagement: This is for likes, comments, and shares.
• Get more messages: This adds a "Send Message" button.
• Get more calls: This is the one you want.

Select "Get more calls." This tells Facebook your primary objective is to have people call your business. If you don't see this option, you can select another goal and then manually change the button in the next step.

Step 4: Select the 'Call Now' Button and Add Your Number

When you select "Get more calls," the system will set the post's button (the Call to Action, or CTA) to "Call Now." You will see a field where you need to enter your phone number.

Important: Make sure to enter your complete phone number, including the country code (e.g., +1 for the United States). Double-check it for typos to avoid misdirecting potential customers.

Step 5: Configure Your Audience, Budget, and Duration

Now, you'll tell Facebook who should see your post and how much you want to spend.

• Audience: Use Facebook’s targeting tools. For a local business, set the location to your city plus a reasonable radius (e.g., 15-25 miles).
• Duration: Set how long you want the ad to run. For a test, 3-5 days is a good starting point.
• Total Budget: Decide how much you're willing to spend over the duration. The panel will give you an estimate of how many people you will reach with your chosen budget.

Step 6: Review and Boost Your Post

The final screen gives you a summary: the ad creative, the "Call Now" button preview, your audience, duration, and budget. Review everything and if it all looks good, click "Boost Post Now." Your ad will go into a review process (usually less than 24 hours). Once approved, it will go live, and your post will be shown to your target audience with a fully functional "Call Now" button.

What About Regular, Unpaid Posts? Creative Alternatives

So, the official "Call Now" button requires an ad budget. But if you're not ready to spend money or want to encourage calls from your organic posts, there are alternatives. While you can't add a functional button, you can still optimize unpaid posts to drive phone calls effectively.

Option 1: The Direct and Plain Text Call to Action

Type your phone number directly into the post's text. On most smartphones, the operating system recognizes phone numbers and makes them tappable. While not as prominent as a button, it works.

Example: "Our reservations for Friday night are filling up fast! Skip the wait and book your table now. Just give us a call at (555) 867-5309."

• Pros: Free, easy, and fast.
• Cons: Less eye-catching than a button, relies on the user's phone to make text interactive.

Option 2: The Image-Based Call to Action

Create a graphic using a design tool like Canva that includes a "Call Now" button visual and your phone number. Pair this with including your number in the caption. It makes the desired outcome obvious.

Option 3: Pin a Post with Your Contact Information

Create a "contact us" post and pin it to the top of your Facebook Page. This post could include a quick video about your services, highlight an offer, and have your phone number displayed clearly. By pinning it, you ensure that everyone visiting your page sees it first.

Best Practices: Creating Posts That Actually Make People Call

Simply adding the button isn't enough. The post itself has to convince someone that a call is worth their time. Here are a few tips:

1. Have a Clear and Urgent Offer

Give people a compelling reason to call immediately. Ambiguity won’t generate action. Frame your offer with urgency or exclusivity.
Weak: "Call us for information on our services."
Strong: "Call now to claim your 20% spring cleaning discount! The offer ends Friday."

2. Use High-Quality Visuals

Nobody stops for blurry photos or shaky video. Use imagery that grabs attention. Show the "after" result, demonstrate a problem you solve, or show your team at work.

3. Use Action-Oriented Copy

Start sentences with strong verbs and focus on the benefits. You aren't just selling roof repair, you’re selling peace of mind.
Weak: "We have years of experience in roofing and are proud of our service."
Good: "Tired of leaks every rainstorm? Get an instant quote over the phone from our expert technicians now."

4. Be Ready to Answer the Phone!

When running a "Call Now" campaign, make sure someone from your team is available to answer calls during the ad hours. A missed call is a lost lead.

Final Thoughts

Adding a "Call Now" button via boosted posts is a straightforward and powerful way to transform Facebook from a brand awareness platform into a genuine lead generation machine. For those on a tight budget, using well-crafted images and direct CTAs in your organic content can also encourage customers to connect with your business.

While configuring these posts is a key tactic, managing your broader social media strategy takes organization and consistency. As content creators ourselves, we know how tough it can be to manage content planning, publishing, and engaging with messages. We built Postbase to solve this. Our visual calendar simplifies planning your posts, and our unified inbox collects all your messages, so you never miss a conversation with a potential customer brought by your amazing 'Call Now' post.