How to Add a Call Button on Instagram

Want customers to call you straight from your Instagram profile? Adding a call button is one of the quickest ways to turn profile visits into direct conversations. This guide walks you through exactly how to set up the call button, explains why it's a powerful tool for your business, and shares some best practices for getting the most out of it.

Why a Call Button is More Than Just a Button

In a digital world overflowing with DMs, comments, and emails, a direct phone call can feel like a breath of fresh air. It's immediate, personal, and cuts through the noise. Adding a "Call" button to your Instagram profile isn't just about adding another contact method, it’s about removing friction between a potential customer and a sale. Think of it as placing a helpful employee in the aisle right when a shopper has a question. For many businesses, especially those that thrive on appointments, consultations, or direct customer service, this button is a game-changer.

Consider these scenarios:

• Local Services: A user's pipe just burst. They find a local plumber on Instagram with a convincing portfolio. The "Call" button means they can get someone on the phone in seconds, instead of messaging and waiting for a reply.
• Restaurants &, Salons: A group is looking for a place to eat tonight. They see your special on Instagram. Tapping "Call" to make a reservation is much faster than looking up your number or navigating a third-party booking app.
• Real Estate Agents: Someone sees their dream home in your latest Reel. A direct call can secure a viewing appointment before the property is gone.
• Consultants &, Coaches: Your content has successfully convinced a lead that they need your help. The call button is a low-barrier way for them to take the first step toward becoming a client.

A visible phone number builds trust and signals that you're a legitimate, accessible business ready to engage. A lead who is willing to pick up the phone is often more qualified and serious than someone who just casually "likes" a post. The call button helps you filter for high-intent customers and close deals faster.

First, You Need a Professional Instagram Account

Before you can add any contact buttons, you have to tell Instagram you’re a business. This feature is only available for Professional accounts (either "Business" or "Creator" types). If you're still using a personal profile, you'll need to make the switch. It's free, only takes a minute, and unlocks a ton of other valuable tools like Ads and Instagram Insights to get you started on your social media analytics journey.

A quick breakdown of the account types:

• Personal Account: Meant for individuals sharing personal content with friends and family. No analytics, no promotion options, no contact buttons.
• Creator Account: Designed for influencers, public figures, and content producers. It offers flexible profile controls, simplified messaging, and growth tools tailored for personal brands.
• Business Account: Perfect for companies, local establishments, brands, and service providers. It gives you access to analytics, a physical address, contact buttons (including Call, Email, and Directions), and the ability to run ads.

For most businesses looking to add a call button, the Business account is the best choice.

How to Switch to a Professional Account

If you're ready to make the switch, follow these simple steps:

1. Go to your Instagram profile and tap the three horizontal lines (the hamburger menu) in the top-right corner.
2. Tap on Settings and privacy.
3. Scroll down and select Account type and tools.
4. Tap Switch to professional account.
5. Instagram will show you a few screens explaining the benefits. Tap Continue through them.
6. Choose a category that best describes your business (e.g., Local Service, Restaurant, Digital Creator). You can choose whether to display this category on your profile.
7. On the next screen, you'll be asked, "Are you a creator or a business?" Select Business and tap Next.
8. You'll be prompted to review or add your contact info and connect to a Facebook Page (this is optional but recommended). Complete these steps, and you're good to go!

How to Add a Call Button on Instagram: Step-by-Step Instructions

Once you've switched to a professional account, adding the all-important Call button is easy. The options are located right inside your profile editor.

Here’s exactly what to do:

1. Go to Your Profile: Navigate to your main profile page where your grid, bio, and follower count are visible.
2. Tap "Edit Profile": This button sits just below your bio description.
3. Find "Contact Options": Scroll down the "Edit Profile" menu. Under the "Public business information" section, you should see a line called Contact Options. Tap on it.
4. Add Your Phone Number: Inside the Contact Options menu, you'll see fields for email, directions, and your phone number. Tap on Business phone number.
5. Enter Your Number and Choose an Action: Enter your full phone number, including the country code (e.g., +1 for the United States). Below the number field, Instagram will give you two options: Call or Text. Make sure the blue button or checkmark next to Call is selected.
6. Save Your Work: Tap the checkmark in the top right to save the phone number, then tap the checkmark again on the "Contact Options" screen to confirm, and finally, save your changes on the "Edit Profile" screen.

That's it! A "Call" button should now appear on your profile next to the "Message" button, making it one of the first things visitors see.

Strategies to Get More People to Click That Button

Simply having the button on your profile is the first step. The next is to actively encourage people to use it. Your profile and content should work together to drive clicks.

1. Optimize Your Bio Copy

Your Instagram bio is prime real estate. Don't just list what you do - tell people what you want them to do next. Add a clear Call to Action (CTA) that points directly to the call button.

Examples:

• "Award-winning kitchen remodels ✨ Ready to start your project? 👇 Tap the 'Call' button for a free quote!"
• "Your neighborhood's favorite tacos &, margs. 🌮 Call us to book a table for this weekend!"
• "Helping growing brands get seen on social media. Call me for a 15-min discovery session. 📞"

2. Create Content with a Purpose

Every piece of content you post should have a goal. Sometimes it's to entertain or educate, but often, it should be to drive an action. Weave call-to-action prompts into your content organically.

Post Captions:

Wrap up your captions by telling people how to take the next step. A real estate agent posting a new listing could end with, "This stunning home won't last long. See yourself here? Tap the call button on our profile to schedule a private tour today!"

Instagram Stories:

Stories are perfect for direct, time-sensitive calls to action. Use a simple graphic or a short video clip and add a text overlay that says, "Have questions about this service? Tap the 'Call' button on our profile now &, let's talk!" You can even use the interactive stickers, like a poll or a quiz, to engage viewers before directing them to your profile to call.

Instagram Reels:

Show a powerful before-and-after, a time-lapse of your process, or a client testimonial in a Reel. End the video with a simple text overlay on the screen: "Ready for your transformation? Call Us!" Then, reinforce that in the caption and your pinned comment.

Troubleshooting Common Issues

What if things don't go as planned? Here are solutions to a couple of common stumbling blocks.

"I can't find the 'Contact Options' button."

This is almost always because the account type isn't set correctly. Go back to Settings and privacy >, Account type and tools. Make sure it says "Switch to personal account" or "Switch to creator account." If it says "Switch to professional account," you're still on a personal profile. Go through the steps again to switch to a Business account. If you just did this, restart the Instagram app.

"I added my number, but the call button isn't showing up on my profile."

Sometimes you need to tell Instagram to actually display the information publicly. Go back to Edit Profile >, Contact Options. Below your contact information fields, there should be a toggle labeled Display contact info. Make sure this is turned on. If it's off, your information is saved but won't be visible to your profile visitors.

"I'm worried about putting my personal number on display."

This is a valid concern for solopreneurs or small business owners. Consider setting up a free Google Voice number. It gives you a separate business line that can forward calls to your personal phone, allows you to set business hours for when you'll receive calls, and keeps a professional boundary between your personal and business life.

Final Thoughts

Adding a call button to your Instagram profile is a simple yet powerful move to connect directly with your most engaged customers. By making it easy for people to reach you, you're turning your social media presence from a simple showcase into an active lead-generation machine.

Consistent, valuable content is what brings people to your profile and makes them want to press that button. Here at Postbase, we built a visual calendar to help us map out and plan our content strategy across every platform. This ensures our messaging is always on point and our calls to action align with our weekly goals. With our posts scheduled out and our analytics streamlined, we have more time to focus on what matters most: answering the DMs and calls that all that great content generates.