How to Add Bullet Points in LinkedIn

Adding bullet points to your LinkedIn activity is a fantastic way to make your content more readable, scannable, and professional, but it isn't as straightforward as using a toolbar button. Whether you're trying to break up a long post or list your accomplishments on your profile, knowing how to format text correctly can make a huge difference. This guide provides an easy-to-follow walkthrough for adding bullet points everywhere on LinkedIn, from feed posts to your experience section.

Why You Should Use Bullet Points on LinkedIn

In a world of information overload and endless scrolling, grabbing and holding attention is the name of the game. Walls of text are intimidating and often get skipped. Bullet points serve as a powerful tool to interrupt that pattern and make your content immediately more approachable. Here’s why they work so well:

• Improves Readability: Bullet points break down complex information into digestible, bite-sized pieces. This makes it easier for your audience to quickly understand your message without feeling overwhelmed.
• Increases Scannability: Most users scroll quickly through their feeds. Bullet points allow them to scan your key takeaways and achievements in seconds, making it more likely that your most important information will land.
• Adds Professional Polish: On your profile, particularly in the "About" and "Experience" sections, bullet points create a clean, organized look that mirrors a professional resume. It shows you're organized and value clarity.
• Highlights Key Information: By separating points onto individual lines, you give each one more emphasis. This is perfect for showcasing metrics, skills, or unique value propositions that might get lost in a dense paragraph.

How to Add Bullet Points to a LinkedIn Post

LinkedIn’s post composer doesn't have a built-in formatting toolbar for things like bold, italics, or bullet points. This can be frustrating, but the workaround is incredibly simple. All you need is your keyboard or the ability to copy and paste.

Method 1: Copy and Paste Special Characters (The Easiest Method)

This is the most common and reliable way to add symbols as bullet points. You simply find a symbol you like, copy it, and paste it into LinkedIn’s text editor at the beginning of each line you want to turn into a bullet point.

Here are some popular symbols you can copy directly from this article:

• ⚫ Standard Solid Circle
• • Smaller Solid Circle
• ➤ Arrow Pointer
• ✔ Check Mark
• ⭐ Star
• ✅ White Check Mark in Green Box
• ▪ Black Small Square

Step-by-Step Instructions:

1. Write out your post text. Draft the content you want to share in the LinkedIn post composer. For now, just type out your points, each on a new line.
2. Choose and copy your bullet symbol. Highlight one of the symbols from the list above (or find another online) and copy it to your clipboard (Ctrl+C on Windows or Cmd+C on Mac).
3. Paste the symbol. Go back to your LinkedIn post and place your cursor at the beginning of each line of your list. Paste the symbol (Ctrl+V on Windows or Cmd+V on Mac) and add a space after it for clean formatting.

Example:

Just wrapped up a successful Q3 campaign! Huge thanks to the team for making it happen. Here are a few highlights we're celebrating:

✔ Boosted lead generation by 45% through our new content strategy.
✔ Grew our organic social media engagement by over 200%.
✔ Launched two new product features based on direct user feedback.

So proud of what we've accomplished together.

Method 2: Use Keyboard Shortcuts (Works on Desktop)

If you prefer using your keyboard, you can generate the classic bullet point symbol (•) with a simple shortcut. This saves you from having to find and copy a character every time.

• On a Windows PC: Hold down the Alt key and type 7 on your numeric keypad. (Note: This must be done on the number pad, not the number keys along the top of your keyboard). Alternatively, you can use Alt + 0149.
• On a Mac: Hold down the Option key and press the 8 key.

This method is quick once you memorize the combination, but the copy-and-paste method offers a lot more creative options if you want to use different icons like checkmarks or arrows.

How to Add Bullet Points to Your LinkedIn Profile

Using bullet points is not just for posts, it’s an incredibly effective way to structure your LinkedIn profile to make it stand out to recruiters, potential clients, and new connections. The same copy-and-paste technique works perfectly here.

In Your "About" (Summary) Section

Your "About" section is your professional elevator pitch. A solid wall of text can cause visitors to tune out before they get to the good stuff. Breaking it up with lists makes it much more user-friendly.

How to do it:

1. Navigate to your LinkedIn profile and click the pencil icon in the top right of your intro card.
2. Scroll down to the "About" section in the pop-up window.
3. Use the copy-and-paste method to add bullet points to list your specialties, key skills, or career highlights.

Example:

Instead of this:

"As a results-driven digital marketer with over 10 years of experience, I excel in creating comprehensive strategies that integrate SEO, content marketing, and paid social advertising to drive brand growth and revenue. I have managed multi-million dollar budgets, led teams of creatives and analysts, and consistently exceeded performance targets for enterprise B2B and DTC brands."

Try this:

"I'm a senior digital marketer with 10+ years of experience helping B2B and DTC brands exceed their growth targets. My expertise lies in building and executing integrated strategies that deliver real business impact.

My areas of specialization include:
➤ Strategic SEO &,, Content Marketing
➤ Paid Social Advertising (Meta, LinkedIn, TikTok)
➤ Team Leadership &,, Budget Management
➤ Marketing Analytics &,, Performance Optimization"

In Your "Experience" Section

This is arguably the most important place to use bullet points on your entire profile. Recruiters spend mere seconds reviewing a profile, lists allow them to quickly see your accomplishments in each role. This is your chance to show what you achieved, not just what you *did*.

How to do it:

1. Go to your profile and scroll down to the "Experience" section.
2. Click the pencil icon next to the job position you want to edit.
3. In the "Description" box, use bullet points to detail your key responsibilities and, more importantly, your accomplishments. Start each bullet point with a strong action verb and quantify your results whenever possible.

Example for a "Social Media Manager" role:

Here’s the difference between a job duty and an achievement:

Okay Version (Lists duties):

• • Responsible for managing the company's social media accounts.
• • Created and scheduled content for all platforms.
• • Monitored engagement and reported on metrics.

Great Version (Highlights achievements):

• • Grew the company’s Instagram following organically from 10k to 50k in 12 months through a renewed content strategy focused on short-form video.
• • Increased average monthly engagement rate by 85% by implementing a community-first response system and user-generated content campaigns.
• • Developed and executed a paid social strategy that generated over $250k in attributable revenue with a 4:1 ROAS.

The second version immediately communicates value and impact, making you a much more compelling candidate.

Best Practices for Using Bullet Points on LinkedIn

Now that you know how to add them, here are a few tips to make sure you're using them effectively.

1. Be Consistent. Pick one bullet style for your list and stick with it. Mixing symbols (like a star, a circle, and an arrow) in the same list can look messy and unprofessional.
2. Don't Go Overboard. The point of bullets is to simplify. A list with 10 or 15 points starts to feel like another wall of text. Aim for 3-5 key points for posts and 3-7 for experience descriptions. Quality over quantity.
3. Keep Text Concise. Each bullet point should be a short, direct statement. Avoid writing full paragraphs or multiple sentences for a single bullet. If you need more words, it might be better as a standalone sentence.
4. Check Mobile Formatting. After posting or updating your profile, always check how it looks on a mobile device. LinkedIn formatting can sometimes look different on phones versus desktops, so a quick check can save you from a hard-to-read post.

Final Thoughts

Mastering the simple act of adding bullet points can significantly boost the clarity and impact of your LinkedIn content and profile. Doing it right makes your most important information digestible for a busy audience, whether you're detailing your career achievements or crafting a compelling post that stops the scroll.

Crafting well-formatted content is a great first step, but managing it consistently across different platforms is where things can get chaotic. When our team needs to visualize and schedule content, especially video, for LinkedIn and all our other channels, we rely on the visual calendar in our tool, Postbase. It allows us to plan everything in one place, which frees up time to focus on creating content that performs instead of getting lost in spreadsheets.