How to Add a Second Location to a Facebook Business Page

Expanding your business to a new location is a huge step, and making sure your online presence reflects that growth is just as important. When it comes to Facebook, you don't want to just spin up a brand new, disconnected page. This guide will walk you through the official process for adding a second, third, or even hundredth location to your Facebook Business Page using its dedicated Locations structure, keeping your brand connected while empowering each store to thrive locally.

First, Why Not Just Create a Separate Facebook Page?

You might be tempted to just create a new, standalone Facebook Page for your new location. It seems easier at first, but in the long run, it creates more work and fragments your brand presence. Using Facebook’s official multi-location setup offers powerful advantages that a collection of separate pages can't match.

This structure creates a “parent-child” relationship between your pages. Your main brand page serves as the parent, providing a central hub, while each individual franchise or store becomes a child page linked to it. Here’s why that setup is so much better:

• A Unified Brand Presence: Customers can find any of your locations through a "Locations" tab or map on your main brand page. This keeps everything tidy and professional, reinforcing the idea that every store is part of the same family.
• Centralized Management: You can push updates, announcements, and branded content from your main page to all location pages simultaneously. This saves an enormous amount of time and ensures brand consistency across the board. No more logging in and out of a dozen different pages to post the same holiday message.
• Local Autonomy: While you maintain central control, each location page has its own unique space for local information. It gets its own hours, map, phone number, and - most importantly - its own reviews, ratings, and check-ins. A glowing 5-star review for your new downtown spot helps that specific location, not your page in the suburbs.
• Better Local Discovery (SEO): When someone near your store searches on Facebook for "coffee shop near me," your location-specific page is far more likely to appear than your main corporate page. This localized SEO is a massive driver of foot traffic.
• Targeted Advertising Simplified: Running ads is much more effective. You can easily target people near a specific store address or run a nationwide campaign that directs users to their nearest location.

In short, using the Locations feature gives you the best of both worlds: centralized brand control and hyper-local community connection.

The Critical First Step: Enabling Facebook Locations

Before you can add any locations, you need to turn the feature on for your main Business Page. This can sometimes be the trickiest part of the process, as it requires a request to Meta. Your page must represent a business with physical street addresses to be eligible.

Here’s how to enable it:

1. Navigate to Meta Business Suite and select your business.
2. In the left-hand menu, look for "All tools" (the hamburger icon) and click on it.
3. From the expanded menu, select “Business settings". This will open a new tab.
4. In the Business Settings menu, scroll down to the "Business assets" section and find "Locations" or “Store locations”.
5. Click "Get Started" or "Add Locations". Facebook will then guide you through the process of setting up your main page as the “parent” page that will manage all the locations.

Important Note: This process can sometimes take a day or two for Meta to approve, especially for new pages. Until this is complete, you won’t be able to add individual stores. If you don't see the "Locations" option, double-check your page category in your "Page Settings." It should be set to something like "Local Business," "Restaurant," or a category that implies a physical address.

The Official Guide: How to Add Your New Location Pages

Once you’ve been approved and the locations feature is enabled, adding your stores is relatively straightforward. Facebook gives you three ways to do it, depending on how many locations you're adding.

From the same "Locations" screen in your Business Settings, click the blue "Add Locations" button in the top right. You’ll be presented with three choices:

1. Add Manually (Best for Adding a Few Locations)

This method is perfect if you’re just opening your second or third location. You simply fill out a form with the store’s details.

• Store Number or ID: This is a unique identifier *you* create. It could be "002," "Downtown," or "MainSt." It won't be public, but it's essential for keeping your locations organized internally, especially when you use the bulk upload tool later.
• Location Descriptor: This is the public name for your store that distinguishes it from others. If your brand is "City Coffee," this might be "City Coffee (Oak Street)" or "City Coffee - Downtown."
• Address, City, Postal Code: The physical address of the new store. Getting this right is obviously very important for map functionality and check-ins.
• Phone Number & Website: You can use a location-specific phone number and even link to a location-specific page on your website if you have one. Otherwise, just use your main business details.

Fill out the fields, double-check for typos, and click "Save." Facebook will create the new child page for this location within a few minutes. It will automatically be linked to your main brand page.

2. Add Multiple Locations (Bulk Upload Using a Spreadsheet)

If you’re onboarding 10, 50, or even 1,000 locations at once, this is the method you’ll want to use. You download a spreadsheet template from Facebook, fill it in, and re-upload it.

Here’s how it works:

1. Choose the "Add Multiple Locations" option.
2. Facebook will prompt you to download a CSV spreadsheet template. Don't try to create your own from scratch, use their official template to avoid formatting errors.
3. Open the file in a program like Microsoft Excel or Google Sheets. The columns will correspond to the same fields you saw in the manual method (Store Number, Address, City_State, Phone, etc.).
4. Carefully fill in a row for each one of your locations. The Store Number is the most important field here. It must be unique for each location. This is how Facebook tells your stores apart if you ever need to upload changes later. Omitting it will cause the upload to fail.

A sample row in your spreadsheet might look something like this:

Store Number,Location Name,Address Line 1,City,Postcode,Phone
101,"Willow Creek Bakery (Downtown)","123 Commerce St","Springfield","98765","555-0101"
102,"Willow Creek Bakery (Uptown)","456 Oak Avenue","Springfield","98766","555-0102"


Once your sheet is filled out, save it as a CSV file and upload it back to Facebook. The system will process your file and create pages for all your locations. For large uploads, this could take an hour or more.

3. Using a Management API

This is an advanced option for large corporations and enterprise-level businesses that have a dedicated development team. It allows your company’s internal systems to programmatically add, remove, and update location information on Facebook. For most small and medium-sized businesses, the manual or bulk upload methods are more than sufficient.

Best Practices for Managing Your New Location Pages

Adding the pages is just the beginning. To really get the most out of your new setup, you need to manage it effectively.

• Customize Each Page: Go into each new location page and give it some local flavor. While the profile picture (usually your logo) should stay the same for brand consistency, you can use a unique cover photo for each location. Maybe it's a picture of the storefront or the local staff. Update the hours, store description, and "About" section with hyper-local details.
• Leverage Centralized Posting: For major announcements or brand-wide campaigns, post from your main parent page. When you create a new post, you’ll see an option to publish it to all of your location pages simultaneously. It's a huge time-saver.
• Encourage Local Engagement: Train staff at each location to ask for check-ins, recommendations, and reviews. Positive engagement signals to the Facebook algorithm that your business is a valuable part of the local community, increasing its organic visibility.
• Post Localized Content: While your parent page handles the big stuff, the real magic happens at the local level. Give a trusted store manager or local marketer "Editor" access to their specific page. This lets them post about local events, staff spotlights, or a community partnership - content that feels authentic and relevant to customers in that immediate area.
• Run Location-Specific Ads: Use Facebook's Ads Manager to run campaigns targeting people within a few miles of a specific store. You can promote an in-store-only special and link directly to that location's page. This is far more effective than running a general ad and hoping people happen to live nearby.

Final Thoughts

Adding a second location to your Facebook Page the right way is more than just an administrative task. By using the official Locations structure, you’re building a scalable, professional online presence that maintains strong brand identity while allowing for authentic, on-the-ground community engagement. It’s what separates local-loving brands from distant corporations.

Of course, the more locations you have, the more you have to manage. Keeping a consistent content schedule across dozens of pages can quickly become challenging. At Postbase, we designed our platform to eliminate this exact headache. Our visual calendar lets you see all your scheduled content across every location page in one place, while our simple publishing tool allows you to create your content once and post it across many profiles - or just a select few - at the same time. It’s the kind of practical simplicity that lets you focus on your business, not on endless logging in and out.