How to Add a New Location on Facebook

Getting your business address to show up correctly on Facebook can feel surprisingly tricky, but it's one of the most powerful things you can do for local marketing. When customers can tag your store, check-in, and leave reviews tied to a specific location, you unlock a steady stream of user-generated content and social proof. This guide provides a full walkthrough on how to add a new location, whether you're creating a Page from scratch for a single storefront or managing dozens of branches across the country.

Why Adding a Location on Facebook Is a Big Deal

Before jumping into the step-by-step, it helps to know why this is so important for your business. It's more than just putting an address on a profile. A proper Facebook location setup directly impacts your visibility, customer engagement, and even your sales.

• It Boosts Local Discoverability: When someone nearby searches for "tacos near me" or "boutiques in downtown," a properly configured location Page helps you appear in Facebook's search results. It signals to both the algorithm and users that you are a real, physical presence in the community, helping you get found by people who are ready to buy.
• It Unlocks Customer Check-ins: This is free, organic advertising. Every time a customer taps "Check In" at your location, they're creating a small post that their friends and family see. It's an authentic endorsement that broadcasts your business name and location to hundreds of potential new customers. Without an official location, this powerful feature is off the table.
• It Provides Critical Information Instantly: A location Page puts your hours, phone number, and a map pin front and center. It removes friction for an interested customer. They don't have to leave the app to search Google for your address or wonder if you're open. Everything they need to visit is right there.
• You Get Location-Specific Reviews: If you have multiple branches, location Pages allow customers to leave reviews for the specific store they visited. This provides you with valuable, targeted feedback for each team and helps build credibility for each individual outlet, not just the brand as a whole.
• It Enables Hyper-Targeted Ads: Want to run an ad promoting an in-store sale? With a physical location set up, you can serve Facebook Ads to people within a one-mile radius of your shop. This kind of geo-targeting is incredibly effective for driving real-world foot traffic.

How to Add a Location When Creating a New Facebook Page

If you're launching a brand new business or setting up your first Facebook Page, this is the most straightforward method. Facebook's Page creation wizard is designed to guide you through it, and the key is choosing the right category from the start.

Step-by-Step Guide:

1. Start the Page Creation Process: Log into your Facebook profile. From the main menu, navigate to "Pages" and click the "Create New Page" button.
2. Fill in Your Page Name and Category: Enter the name of your business. The next field, "Category," is the most important one. Start typing a category that describes a physical business. For example:
   • Restaurant
   • Coffee Shop
   • Auto Repair Shop
   • Retail Company
   • Local Business
3. Watch the Address Fields Appear: As soon as you select a category that implies a physical presence, Facebook will automatically display fields for your address. If you pick a category like "App" or "Personal Blog," these fields won't show up. This is Facebook's way of knowing that a restaurant needs a location, but a website doesn't.
4. Enter Your Address Details: Carefully type your full street address, city, state, and ZIP Code. Pay close attention to typos or old street numbers, what you enter here is what will show up on the map. Avoid using P.O. boxes, as they aren't recognized as physical locations for check-ins.
5. Adjust Your Pin on the Map: Once you enter an address, Facebook will display a map with a pin dropped on its best guess of your location. Zoom in and manually drag the pin to sit directly on top of your main entrance. This might seem minor, but it matters. It improves accuracy for people using navigation to find you and ensures check-ins are linked correctly.
6. Complete Your Page Setup: With your location in place, continue adding your profile picture, cover photo, business hours, website, and other details. Once published, your new Page will have a map, a check-in feature, and everything customers need to find you.

Managing Multiple Locations for an Existing Brand Page

What if you already have a successful brand Page but are now opening new branches? You don't want to create separate, disconnected pages. Instead, you'll use Facebook's multiple locations feature, which creates a "parent-child" structure. Your main brand Page becomes the parent, and each store gets its own connected Page as a child.

First, Understand the Structure: Parent & Child Pages

Think of the main Nike Facebook page. That's the parent page. It has a "Store Locator" tab. When you visit a local Nike store, you check in at that specific location's Page, which is a child Page. All those check-ins, ratings, and local posts roll up to the parent Page.

This structure gives you the best of both worlds: a unified brand presence and a unique space for each local community to engage with their neighborhood store. This powerful feature is only available through Meta Business Suite (formerly Facebook Business Manager), so you'll need to have your Page managed there.

Setting Up Facebook Locations in Business Manager:

1. Go to Meta Business Suite: Log in at business.facebook.com and select the correct Business Account.
2. Find Your Store Locations: In the main navigation menu, click "All tools," and under "Manage," look for "Store locations." If you have multiple brand pages, make sure you've selected the one you intend to use as the parent page.
3. Click "Get Started" and Add Stores: Once you're in the Locations dashboard, you have a few ways to add your individual stores.
   
   Option A: Manually Add Each Store This is the best option if you only have a few locations to add.
   • Click the "+ Add Stores" button.
   • Choose "Add Manually."
   • A form will appear asking for all the details of one location: address, phone number, hours, and a unique Store ID (this can be "001," "Downtown," etc. - it’s for your use only).
   • Facebook will automatically create a new child Page for this location. It will have the name of your parent Page with the town or street name in parentheses (e.g., "Postbase Cafe (Oak Street)").
   • Repeat for each location.
   Option B: Bulk Upload with a Spreadsheet If you have 10 or more locations, this will save you a lot of time.
   • From the "Add Stores" menu, select "Add Multiple Stores."
   • Facebook will provide you with a downloadable template spreadsheet (.CSV file).
   • Open the file in Google Sheets or Excel and fill out one row for each location. The fields include Store ID, full address, latitude, longitude, phone number, and more.
   • Pro Tip: Be incredibly precise with the data formatting. An extra comma or a misplaced letter can cause the entire upload to fail. Use an online tool to find the exact latitude and longitude for each address to ensure your map pins are perfect.
   • Save the file and upload it back into Business Manager. Facebook will process the file and create all your location Pages at once.
   Option C: Connect an API (For Large-Scale Enterprise) This is an advanced option for huge brands with hundreds or thousands of stores. It allows your business's internal location database to sync directly with Facebook via an API, adding or removing locations automatically. This requires a development team and isn't something most small or medium businesses will need.

The "Grassroots" Method: Creating a Location via Check-in

Sometimes, a location might not exist on Facebook yet. This process creates a basic "Place" – an unofficial location marker that primarily exists to be tagged in posts and photos. While it's not a full business Page, it's a start, and you can later claim it.

This must be done from the Facebook mobile app.

1. On your mobile phone, open the Facebook app and start to create a new post.
2. Tap the "Check In" button.
3. In the search bar, type the exact name of your new, unlisted business.
4. When you don't see it in the search results, scroll to the very bottom of the list and you should see an option that says "Add '[Your New Location Name]'". Tap on it.
5. You'll be asked to choose a category and confirm the physical location by dropping a pin on a map.
6. Complete the process and publish your post. You have now created a new Place on Facebook that others can start checking into.

This creates an unmanaged Place page. If this is your business, search for the Page, visit it, and look for an option that says, "Is this your business?" Clicking this will start the process of claiming and verifying the Page so you can control it.

Common Problems and How to Fix Them

Sometimes things don't go as planned. Here are a few common hiccups and how to resolve them.

• "My address keeps getting rejected." This usually means there's a typo or the address isn't officially recognized by mapping services. Triple-check every part of the address. Also, ensure you are not using a P.O. Box. If the problem persists, try a slightly different format (e.g., "Apt" vs. "Apartment").
• "Multiple Pages exist for my location!" This is common if customers created their own "Place" pages over time. If you have control over both pages, you can request that Facebook merge them in your Page Settings. If you don't control the duplicate, you can report it as a duplicate of your official page.
• "The 'Locations' tab isn't showing up on my main page." First, have patience - it can sometimes take up to 24 hours to appear after you've set up your first store location. If it's still missing, go to your parent Page Settings >,, Templates and Tabs and make sure the "Locations" tab is turned on.
• "People are checking into the wrong business nearby." This almost always means your map pin isn't in the right place. Go to your child Page >,, Edit Page Info and physically drag the map pin so it's exactly over your storefront. Save your change, and check-ins should become more accurate.

Final Thoughts

Adding your location on Facebook is the foundation of any local social media strategy. Whether you're setting up a single Page, adding dozens of stores through Business Manager, or claiming an unmanaged Place, getting it right helps customers find you, engage with your brand through check-ins, and ultimately drive them through your doors.

Once your locations are all set up, managing content for each one doesn't have to be a headache. We built Postbase to streamline exactly this kind of multi-platform work. We designed it for the video-first nature of modern social media, so you can easily schedule customized posts - including Reels and Shorts - across multiple location pages from a single, beautiful calendar. With a unified inbox for comments and clear analytics, we give you all the tools you need to run an effective local social strategy without the chaos.