How to Accept Facebook Lead Ads Terms of Service

Trying to launch a new Facebook Lead Ad campaign and getting stopped by a Terms of Service error is one of the most common - and frustrating - roadblocks for marketers. This guide will show you exactly where to find and accept Facebook's Lead Ads Terms of Service so you can get your campaign live. We'll walk through the step-by-step process in Ads Manager and cover some essential troubleshooting tips for when things don't go as planned.

Why Is Accepting Facebook's Lead Ad Terms So Confusing?

If you're feeling a little lost trying to find a simple checkbox, you're not alone. Meta's Business Suite is a massive platform with settings tucked away in various menus, making it easy to miss something this important. The confusion often stems from two key points:

• It's a Page-Level Agreement: One of the biggest mix-ups is assuming the terms are accepted at the Ad Account level. They aren't. You must accept the Lead Ad Terms of Service for each individual Facebook Page you plan to run lead ads from. If you manage multiple pages, you'll need to complete this process for every single one.
• It's a Legal Requirement: This isn't just a random box to tick. When you accept the terms, you're entering into a legal agreement with Meta about how you will handle people's personal data. This covers your responsibility to protect the names, email addresses, phone numbers, and other custom information you collect. It's tied to major privacy laws like GDPR and CCPA, so Meta requires your explicit agreement to ensure you're handling this sensitive information correctly.

Knowing this context helps explain why it's a mandatory, page-specific step. Now, let's find that button.

The Definitive Guide: How to Accept Lead Ad Terms of Service (Step-by-Step)

The most reliable way to trigger the Terms of Service prompt is by starting to create a lead ad campaign directly within Ads Manager. This flow is designed to ensure all prerequisites are met before you can spend any money.

Step 1: Get into Facebook Ads Manager

First things first, head over to your Facebook Ads Manager. You can access it directly by going to facebook.com/adsmanager or navigating to it through your Meta Business Suite dashboard. Make sure you are in the correct ad account if you manage more than one.

Step 2: Start Creating a New Campaign with the 'Leads' Objective

Click the green "+ Create" button to begin a new campaign. On the screen where you choose your campaign objective, select "Leads" and click "Continue." This tells Facebook you intend to collect information, which will eventually trigger the check for the terms.

You can stick with the "Tailored leads campaign" setup (formerly automatic setup) or switch to the manual setup - either path will work.

Step 3: Move to the Ad Set Level and Select Your Page

After setting up your campaign name and any budget details at the campaign level, move on to the Ad Set. This is where the magic happens.

1. At the top of the Ad Set screen, locate the "Conversion" section. Make sure "Instant Forms" is selected as your conversion location. This is Meta's terminology for a standard on-platform lead form.
2. Scroll down a bit to the "Facebook Page" setting. Use the dropdown menu to select the specific Page you want to run lead ads from.

Step 4: Find and Accept the Terms of Service

As soon as you select your Facebook Page, you might see a warning message appear directly below the dropdown. It will typically be highlighted in red or yellow and say something like, "Terms of Service not accepted."

Next to this message, you'll see a blue-text link that says "View terms."

Click on "View terms." A pop-up window will appear displaying Facebook's Lead Generation Terms. You should read through these to understand your responsibilities. Once you're ready, scroll to the bottom of the pop-up and click the "I Agree to Terms and Conditions" button. The pop-up will close, and the warning message in your Ad Set should disappear.

That's it! You have successfully accepted the terms for that Page, and you can now proceed with creating and publishing your lead ad campaign. You can either finish creating your ad or simply exit the campaign draft - your acceptance has been saved.

Troubleshooting: What to Do If You Can't Find the ToS Prompt

Sometimes, things still don't work as expected. If you've followed the steps above and still can't find the prompt or are running into issues, here are the most common reasons why and how to fix them.

Problem 1: You're Not a Page Admin

This is by far the most common roadblock. To accept legal terms on behalf of a business Page, you must have the highest level of permissions. Only a "Facebook Admin" of the Page can accept the Lead Ad Terms of Service.

Users with lesser roles like Editor, Moderator, Analyst, or Advertiser will see the warning message but won't be able to click the accept button. It will likely appear grayed out or inactive. If this is you, you need to contact a full Administrator on the Page and ask them to complete the process.

How to Check Your Page Role:

• Go to your Facebook Page.
• Click "Manage" on your Page admin view.
• On the left-hand menu, look for "Page Access."
• This will show you a list of everyone with access and their assigned role. You need it to say "Facebook admin access."

Problem 2: The Terms Were Already Accepted

It's possible you or someone else on your team already accepted the terms in the past. If you follow the campaign creation steps above, select your Page, and no warning message appears, it means the terms for that Page are already accepted. You're good to go! There is no page setting you manually visit just to see confirmation, the absence of the warning in Ads Manager is your sign.

Alternate Method: Check the 'Instant Forms' Section

If you prefer not to create a draft campaign, there is another location where the prompt can sometimes appear. This is especially useful if Ads Manager is being glitchy.

1. Navigate to your Meta Business Suite.
2. In the left-hand menu, click on "All tools."
3. Under the "Advertise" column, find and click on "Instant Forms."
4. At the top of this page, select the correct Facebook Page from the dropdown.
5. If the terms have not been accepted for this Page, you will often see a prominent blue banner at the top of the screen prompting you to review and accept the terms. Just click the button in that banner, agree to the terms in the pop-up, and you're all set.

This method doesn't always show the prompt, but it's a solid alternative worth checking before you start pulling your hair out.

Final Check: Clear Your Cache or Try an Incognito Window

When all else fails, turn to the classic tech-fix. A browser caching issue can sometimes prevent pop-ups or dynamic elements on a page from functioning correctly. Try clearing your browser's cache and cookies, or open an incognito/private window and log into Facebook from there. This often resolves stubborn interface bugs and may allow the "View terms" pop-up to appear correctly.

Beyond the Checkbox: Why Accepting the Terms Matters

Accepting the terms is more than just a setup step. It's an acknowledgment of your role as a data controller. Here's what it means in practical terms for your marketing efforts.

You Need a Privacy Policy

Part of your agreement is confirming that you will abide by privacy laws. One of the requirements for a Facebook Lead Ad is to include a link to your company's privacy policy. This policy must explain to users how you collect, use, and store their data. The pop-up form will have a dedicated field for your privacy policy URL, and it is a non-negotiable part of the form setup. Not having one is a violation of the terms you just accepted.

Handling Customer Data Responsibly

Once you start collecting leads, you have a responsibility to keep that data secure. This includes storing it in a safe place (like a reputable CRM), not selling it to third parties without consent, and giving users a way to opt-out of your communications. This trust is fundamental to building a healthy customer relationship.

Enabling CRM and Third-Party Integrations

The magic of lead ads is in the automation. A lead sitting in a Facebook CSV file isn't very useful, it needs to be sent to your sales team quickly. Before many CRMs (like Salesforce, HubSpot) or automation tools (like Zapier) can connect to your Facebook Page to pull in new leads in real-time, they require that the Lead Ad Terms of Service have already been accepted. If you ever find your integration isn't working, this is one of the very first things to check.

Final Thoughts

Finding where to accept Facebook's Lead Ad Terms of Service can feel like searching for a hidden key, but it's a simple, one-time action per page once you know exactly where to look. By walking through the ad creation flow in Ads Manager, you can reliably trigger the prompt and get your campaign one step closer to launching.

Once your lead ads are running and bringing in new potential customers, your job shifts to nurturing them with great content and community management. We built Postbase to streamline all of your organic social media efforts. From organizing your entire content calendar to scheduling posts across all platforms and managing every comment and DM from a single unified inbox, our goal is to help you maintain a polished, engaging presence without the clutter and complexity of older tools.