Spencer Lanoue

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

Latest articles

How to Boost a Top-Performing Social Media Post

Boost your top-performing social media posts with paid ads! Learn how to identify, amplify, and sustain engagement for brand growth. Discover the strategy now!

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How to Manage a Social Media Campaign

Structured approach to managing social media campaigns ensures predictable growth. Discover the four essential phases: planning, content, engagement, and analysis.

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How to Get Clients as a Social Media Manager

Discover how to land your first clients as a social media manager. Follow actionable steps to transform your skills into a thriving business.

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How to Get Social Media Sponsorship

Learn how to secure social media sponsorships with our guide. Discover account prep, brand outreach, pitching strategies, and partnership management tips.

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How to Increase Customer Engagement on Social Media

Boost your social media engagement with practical strategies. Move beyond likes to meaningful conversations and build a thriving brand community today!

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How to Advertise for Free on Social Media

Discover how to advertise for free on social media. Learn strategies to build a powerful online presence organically without spending a dollar.

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How to Advertise Food on Social Media

Advertise food on social media effectively. Learn to craft visual experiences that turn casual scrolls into cravings. Discover strategies for mouthwatering success!

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How to Make a Flyer for Social Media

Create eye-catching social media flyers with this guide. Discover design principles and platform-specific tweaks to make your message stand out.

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How to Promote a School Club on Social Media

Promote your school club effectively on social media with our step-by-step guide. Build a vibrant online community, attract new members, and engage current ones.

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How to Create Engaging Social Media Videos

Create engaging social media videos without a big budget. Discover actionable steps to captivate your audience and boost your brand's reach today.

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How to Market Effectively on Social Media

Build a successful social media strategy with our step-by-step guide. Learn to set goals, create engaging content, and connect authentically with your audience.

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How to Add Social Media Icons to Shopify

Learn how to add social media icons to your Shopify store with ease. Boost trust and connectivity using built-in settings, custom code, and helpful apps.

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Stop wrestling with outdated social media tools

Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.

Schedule your first post
The simplest way to manage your social media
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