Spencer Lanoue

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

Latest articles

How to Promote Products on TikTok

Promote products on TikTok with proven strategies. Discover how top brands utilize content creation and community building to boost product visibility and sales.

How to Collab on TikTok

Learn to collab on TikTok with ease. Discover how to find partners, pitch ideas confidently, and create standout content. Boost your TikTok presence today!

How to Add a Website to TikTok

Learn how to add a clickable website link to your TikTok bio. Follow our guide to boost traffic, troubleshoot issues, and maximize clicks with best practices.

How to Make a TikTok Video Go Viral

Unlock the secrets to TikTok virality with proven strategies and creative tactics. Learn how top creators achieve millions of views. Start creating viral content now!

How to Edit on TikTok

Master TikTok editing with our guide. Learn basic trimming, music, transitions, and voiceovers to create polished videos. Perfect for beginners and pros!

How to Upload a Sound to TikTok

Learn how to upload your own sound to TikTok! Discover two methods for adding original audio, music, or viral soundbites to make your content stand out.

How to Create a TikTok Business Account

Create a TikTok Business Account to unlock powerful analytics and promotional tools. Learn how to switch, optimize your profile, and grow your brand now!

How to Deal with Social Media Trolls

Handle social media trolls effectively with our actionable guide. Protect your mental health and brand while maintaining a positive online community.

How to Stream Games on TikTok

Stream games on TikTok and reach a massive audience with our guide. Learn setup for PC/mobile and best practices to grow dedicated fans quickly!

How to Boost TikTok Views

Boost your TikTok views with actionable strategies! Learn how to decode the algorithm and create content that captures more attention and engagement.

How to Edit Your TikTok Video's Description After Posting

Edit your TikTok video's description with this guide. Learn what changes are possible and discover effective workarounds for pesky typos after posting.

How to See Comments on Instagram

Efficiently manage Instagram comments with our complete guide. Discover basics, find hidden remarks, and learn advanced strategies for creators and marketers.

Stop wrestling with outdated social media tools

Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.

Schedule your first post

The simplest way to manage your social media