Spencer Lanoue

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

Latest articles

How to Be a Good Social Media Manager

Master social media management with our guide. Learn essential skills, strategic creativity, community building, and analysis to elevate your brand's presence.

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How to Start a Social Media Marketing Business

Start a social media marketing business with this step-by-step guide. Discover how to launch, find clients, and build a sustainable agency today!

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How to Use Hashtags in Social Media Marketing

Using hashtags effectively can boost your social media reach and engagement. Discover how to craft a winning strategy tailored to each platform.

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How to Reach Millennials on Social Media

Connect with Millennials on social media effectively. Discover key platforms, engaging content strategies, and tips to build an authentic brand community.

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How to Create Engaging Social Media Content

Craft social media content that captivates and connects. Discover practical strategies to engage your audience, spark conversations, and build loyalty.

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How to Plan Social Media Content

Effortlessly plan social media content with our step-by-step guide. Transform random posts into a focused strategy that grows your brand and connects with your audience.

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How to Grow Social Media Followers

Grow your social media followers with effective strategies. Build a genuine audience, boost brand advocacy, and attract the right followers consistently.

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How to Advertise on Social Media

Advertise on social media effectively with this guide. Learn to set up your strategy, launch campaigns, and achieve immediate results with powerful ads.

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How to Measure Social Media Success

Learn to measure social media success effectively! Set clear goals, track key metrics, and use data-driven insights to grow your brand and refine content.

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How to Handle Social Media Burnout

Handle social media burnout with our guide! Learn to spot warning signs, implement strategies, and reclaim your energy and passion. Discover more today!

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How to Make Sections on Pinterest

Master Pinterest Sections to organize your boards like a pro. Learn to create, use, and strategize for a streamlined profile and improved workflow today!

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How to Design Social Media Posts

Design social media posts that capture attention and boost your marketing goals. Learn how to create visually stunning content that drives brand awareness and sales.

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Stop wrestling with outdated social media tools

Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.

Schedule your first post
The simplest way to manage your social media
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