Spencer Lanoue

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

Latest articles

How to Sign Up for Creator Fund

Learn how to sign up for the Creator Fund and monetize your content on TikTok. Discover requirements and step-by-step instructions to start earning today!

How to Calculate Influencer ROI

Calculate influencer ROI with our guide to ensure your campaigns drive real business growth. Discover how to prove value and make informed decisions today!

How to Become a Cat Influencer

Turn your cat into an internet sensation with our guide. Learn step-by-step how to build a brand, create engaging content, and grow a cat-loving community.

How to Connect with Influencers

Learn how to connect with influencers effectively. Discover strategies for building genuine relationships and crafting pitches that get responses.

How to Google My Business

Set up and optimize your Google Business Profile with this guide. Learn how to appear on Google Maps and boost local search visibility to attract more customers.

How to Optimize Google My Business for Local SEO

Optimize your Google My Business for top local SEO results! Learn step-by-step how to boost visibility, drive calls, and increase foot traffic with your profile.

How to Optimize Your Google My Business Profile

Optimize your Google My Business profile to attract more customers and outshine competitors. Discover step-by-step strategies for real business growth.

How to Add Multiple Locations to Google My Business

Easily add multiple locations to your Google Business Profile with our guide. Learn manual and bulk upload methods for optimal local customer reach.

How to Register on Google My Business

Register on Google My Business to control your business info on Google. Follow our guide to register, verify, and optimize your profile for local success.

How to Claim Google My Business

Unlock the power of Google My Business for your local company. Follow our step-by-step guide to claim and optimize your profile for maximum visibility today.

How to Transfer a Facebook Page

Learn how to transfer ownership of a Facebook Page easily. Discover steps for new and classic layouts and tips for Meta Business Account management.

How to Create Facebook Reports

Discover how to create insightful Facebook reports that turn raw data into actionable strategies. Learn to connect with your audience and grow your brand today.

Stop wrestling with outdated social media tools

Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.

Schedule your first post

The simplest way to manage your social media