Spencer Lanoue

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

Latest articles

How to Create a Custom Audience in Facebook

Create highly targeted Facebook ads with Custom Audiences. Learn to reach people who know your brand, maximize ad spend, and boost conversions effectively.

How to Follow Up with Facebook Leads

Turning Facebook leads into loyal customers made easy! Discover actionable follow-up strategies to convert leads without feeling pushy or overwhelmed.

How to Post Audio on Facebook

Learn how to post audio on Facebook with this guide. Discover methods to share podcast clips or songs using video clips and third-party platforms effectively.

How to Reset Ads on Facebook

Revive your slowing Facebook ad campaigns with our guide. Learn how to reset ads effectively and discover three methods to boost performance and cut costs.

How to Add Music to Facebook Reels on Desktop

Learn how to add trending music to Facebook Reels on desktop. This guide reveals Meta's limitations and shares a top workaround used by social media pros.

How to Reset the Facebook Video Algorithm

Reset your Facebook Watch feed with our guide. Learn practical steps to retrain the video algorithm and enjoy content you love. Clean up your feed now!

How to Delete Facebook Data Without Deleting Your Account

Tidy up your Facebook without deleting your account. Learn how to remove old posts, photos, and app links for a fresh start while keeping connections intact.

How to Allow Followers on Facebook

Enable followers on your Facebook profile to expand your reach without adding friends. Discover how to activate this feature and attract eager new audiences.

How to Change Your Display Name on Facebook

Learn how to change your Facebook display name seamlessly on desktop and mobile. Follow our guide for a smooth update and understand Facebook's naming rules.

How to Build a Brand with Facebook

Build a memorable brand on Facebook with our guide. Learn to define your brand identity, create engaging content, and grow a loyal community effectively.

How to Change Your Facebook Profile URL

Change your Facebook profile URL to a custom username effortlessly. Learn why it's worth doing and follow our guide for a professional, shareable profile.

How to Add Files to a Facebook Group

Add files to your Facebook Group easily! Learn step-by-step how to upload on desktop and mobile, plus best practices for an organized resource library.

Stop wrestling with outdated social media tools

Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.

Schedule your first post

The simplest way to manage your social media