Spencer Lanoue

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

Latest articles

How to Get on TikTok FYP

Unlock the secrets to landing on TikTok's FYP with this guide. Discover how the algorithm works and get step-by-step strategies for creating viral content.

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How to Create a Threads Account

Create a Threads account effortlessly with our guide. Link it to Instagram, set up your profile, and master key settings for a smooth start today!

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How to Advertise an Event on Social Media

Boost event attendance with our complete guide to social media promotion. Learn a 4-phase strategy to build buzz and fill your venue efficiently.

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How to Add Social Media Icons to WordPress

Add social media icons to your WordPress site easily. Discover methods using plugins and built-in features to enhance connectivity with your audience.

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How to Manage All Social Media in One Place

Manage all your social media from one place effortlessly. Discover how to set up a centralized system and reclaim your time and energy today!

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How to Calculate Social Media Reach

Calculate your social media reach with our detailed guide. Discover where to find these metrics, how they differ from vanity metrics, and boost your strategy!

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How to Make a Social Media Report

Create a compelling social media report with our guide. Learn to turn data into insightful stories, uncover what's working, and drive smarter decisions today!

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How to Track Engagement on Social Media

Unlock the secrets to tracking social media engagement effectively. Discover key metrics, platform-specific insights, and actionable strategies for real growth.

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How to Measure Social Media Analytics

Unlock the power of social media analytics with this guide. Discover key metrics, how to track them, and use insights to boost your content strategy.

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How to Grow Your Brand on Social Media

Grow your brand on social media with our practical guide. Learn strategies for content creation, community engagement, and effective growth measurement.

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How to Promote Online Courses on Social Media

Promote your online course effectively with our complete social media strategy. Learn to build pre-launch buzz, drive sales, and maintain momentum effortlessly.

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How to Leverage Social Media for Networking

Unlock the power of social media for networking. Discover actionable strategies to turn your profiles into networking engines on LinkedIn, X, and Instagram.

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Stop wrestling with outdated social media tools

Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.

Schedule your first post
The simplest way to manage your social media
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