Spencer Lanoue

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

Latest articles

How to Track Influencer Sales

Track influencer sales effectively with our guide. Discover practical methods, from basic to advanced, and measure ROI to grow your brand successfully.

How to Hire Social Media Influencers

Discover how to hire social media influencers effectively. Learn strategic steps to reach your target audience and build lasting partnerships for brand success.

How to Dress Like an Influencer

Build a recognizable personal brand with influencer style. Learn strategic wardrobe tips to create scroll-stopping looks and impactful content effortlessly.

How to Filter Influencers by Niche and Location

Filter influencers by niche and location to boost brand partnerships. Follow our guide to find creators whose audience aligns with your business goals.

How to Check Influencer Demographics

Discover how to check influencer demographics and ensure your partnerships reach the right audience. Follow our guide to align with your target market confidently.

How to Check Influencer Engagement Rate

Learn how to check influencer engagement rate, spot fraudulent activity, and partner with creators who truly connect with their audience. Essential guide inside!

How to Promote Yourself as a Content Creator

Practical strategies to effectively promote yourself as a content creator. Learn how to cut through the noise and build a lasting brand. Start now!

How to Get to the Amazon Influencer Page

Learn how to get your own Amazon Influencer page. Discover the steps from joining the program to building and promoting your personalized storefront.

How to Make Money as a Micro Influencer

Make money as a micro-influencer with our guide. Discover actionable strategies to monetize your passion with a smaller, engaged audience. Start earning!

How to Track Influencer Performance

Track influencer performance effectively with this guide. Learn to set goals, measure ROI, and ensure your marketing efforts are truly successful.

How to Approach Influencers for Affiliate Marketing

Transform your affiliate marketing with influencers! Discover step-by-step strategies for authentic partnerships, effective pitches, and lasting revenue growth.

How to Work with YouTube Influencers

Learn how to strategically partner with YouTube influencers to boost your brand. Discover step-by-step tips to find, vet, and collaborate effectively.

Stop wrestling with outdated social media tools

Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.

Schedule your first post

The simplest way to manage your social media