Spencer Lanoue

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

Latest articles

How to Delete a Managed Page on Facebook

Learn how to delete a Facebook Page with this comprehensive guide. Get step-by-step instructions for desktop/mobile and a pre-deletion checklist to ensure nothing's lost.

How to Promote Affiliate Offers with Facebook Ads

Promote affiliate offers with Facebook Ads effectively. Learn strategies to build a compliant, converting system that attracts the right audience and boosts revenue.

How to Analyze Facebook Video Content

Analyze Facebook video content effectively with our guide. Learn what works, what doesn't, and why, to create videos that truly engage your audience.

How to Run Facebook Ads for Ecommerce

Learn how to run Facebook Ads for ecommerce with our guide. Discover essential steps for setting up, creating high-converting ads, and scaling effectively.

How to Close a Facebook Ads Account

Closing your Facebook Ads account? Learn the step-by-step process, prep tips, and post-closure expectations in our complete guide. Discover more now!

How to Enable Ads on Facebook Reels

Enable ads on Facebook Reels and start generating revenue. Follow our step-by-step guide to meet requirements and create ad-ready content that performs.

How to Authenticate a Facebook Account

Authenticate your Facebook account for professional use with this guide. Learn security measures, two-factor authentication, and verification by Meta.

How to Collaborate on Facebook

Unlock seamless collaboration on Facebook with built-in tools. Learn to manage partnerships, team content creation, and elevate your brand's teamwork today.

How to Create a Facebook Page Tutorial Video

Create a compelling Facebook Page tutorial video with our step-by-step guide. Learn to plan, record, edit, and promote to attract clients and grow your audience.

How to Allow Photo Comments on a Facebook Page

Enable photo comments on your Facebook Page to foster engagement and build community. Learn how to activate and manage visual conversations effectively.

How to Turn My Facebook into a Business Account

Unlock powerful tools by turning your Facebook into a Business Account. Learn setup steps and strategies for growing a professional brand presence today!

How to Advertise Rental Property on Facebook

Advertise your rental property on Facebook to quickly find tenants. Learn free and paid strategies, including Marketplace and local groups, for effective ads.

Stop wrestling with outdated social media tools

Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.

Schedule your first post

The simplest way to manage your social media