Spencer Lanoue

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

Latest articles

How to Lower CPM on Facebook Ads

Lower your CPM on Facebook Ads with actionable strategies. Improve ad performance and stretch your budget with tips on targeting, creative, and structure.

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How to Promote Music on Facebook

Promote your music on Facebook with our guide. Learn strategies to build a fanbase, optimize your artist page, create engaging content, and reach new listeners.

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How to Make Reaction Videos on Facebook

Create engaging reaction videos on Facebook with our complete guide. Learn to select content, edit, and publish for maximum impact and audience connection.

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How to Sell Something on a Facebook Group

Master selling in Facebook Groups by building community trust. Learn to find the right groups, craft converting posts, and manage sales seamlessly.

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How to Export Video for Facebook in Premiere Pro

Export high-quality videos for Facebook from Premiere Pro with ease. Discover exact settings to avoid pixelation in feeds, Stories, or Reels. Learn how now!

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How to Open a Shop on Facebook

Open a Facebook Shop and turn followers into customers. This guide helps you set up, customize, and sell effectively. Start selling where your audience is!

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How to Add Contributors to a Facebook Page

Add contributors to your Facebook Page securely and efficiently. Learn role differences, setup steps, and best practices for team collaboration and management.

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How to Change Facebook Email on App

Change your Facebook email directly in the app with our step-by-step guide. Navigate the Meta Accounts Center effortlessly, update contacts, and troubleshoot issues.

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How to Analyze Facebook Page Insights

Analyze Facebook Page Insights with ease! Discover key metrics, where to find them, and transform data into a smarter content strategy to grow your brand.

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How to Lower CPC on Facebook Ads

Lower your Facebook Ads CPC with actionable strategies for creative, targeting, and campaign setup. Learn how to optimize and stretch your ad budget effectively.

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How to Include a Link in a Facebook Post

Learn how to include a link in a Facebook post effectively. Discover steps to customize link previews and strategies to boost engagement and drive clicks.

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How to Change a Facebook Reel Cover After Posting

Change your Facebook Reel cover after posting with ease. Learn step-by-step instructions and strategies to create attention-grabbing covers that boost engagement.

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Stop wrestling with outdated social media tools

Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.

Schedule your first post
The simplest way to manage your social media
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