Spencer Lanoue

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

Latest articles

How to Take Photos in Sims 4 as a Style Influencer

Transform your Sim into a style influencer in The Sims 4. Discover tips for perfect shots, must-have mods, and crafting a standout content strategy.

How to Measure Content ROI with Influencers

Measure content ROI from influencer collaborations with our data-driven guide. Learn to set up campaigns, track metrics, and calculate partnership value.

How to Find the Right Social Media Influencer

Discover how to find the perfect social media influencer for your brand. Learn to define goals, vet influencers, and build partnerships that deliver real results.

How to Identify Industry Influencers

Discover how to identify industry influencers who genuinely connect with your audience. Follow our guide to find, vet, and partner with effective brand champions.

How to Use Influencers for Live Events

Leverage influencers for your live events to build hype and generate social proof. Discover how to find and activate the right partners for maximum impact.

How to Find Sponsors as an Influencer

Learn how to find sponsors as an influencer with actionable steps. Define your brand, build a media kit, and craft pitches that get responses.

How to Post a Review in Sims 4 as an Influencer

Master the art of posting reviews in Sims 4 as an influencer. Boost your Sim's fame, followers, and royalties with practical steps and strategic advice.

How to Get PR Packages as a Micro Influencer

Learn how micro influencers can receive PR packages. Discover steps to define your brand, pitch companies, and build relationships for product opportunities.

How to Become an Influencer Without Showing Your Face

Become a successful influencer without showing your face. Discover niche selection, brand creation, faceless content strategies, and community-building tips.

How to Find Small Social Media Influencers

Discover how to find small social media influencers who connect with your audience and drive real results. Follow our step-by-step strategies for success.

How to Promote Digital Content Creator Profiles

Promote your digital content creator profile effectively with our actionable blueprint. Optimize for discovery and expand reach beyond social media today!

How to Check Influencer Audience Overlap

Check influencer audience overlap to ensure you're not paying twice. Learn how to maximize reach, stretch your budget, and run smarter campaigns.

Stop wrestling with outdated social media tools

Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.

Schedule your first post

The simplest way to manage your social media