Spencer Lanoue

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

Latest articles

How to Write an Influencer Brief

Learn to craft the perfect influencer brief for successful collaborations. Discover essential elements to align goals, avoid confusion, and maximize ROI.

How to Use BuzzSumo to Find Influencers

Use BuzzSumo to find the right influencers for your brand. Discover step-by-step how to identify, vet, and connect with key influencers effectively.

How to Create an Influencer Media Kit Template

Create an influencer media kit template that impresses brands and lands deals. Learn to showcase your value, set rates confidently, and tell your story.

How to Scale Up Influencer Marketing

Scale up your influencer marketing with this guide. Learn actionable steps to transform scattered projects into a scalable program for real brand growth.

How to Find an Influencer for Your Product

Learn how to find the perfect influencer for your product. Follow our step-by-step guide to identify, vet, and connect with influencers to grow your brand.

How to Find a Manager as a Content Creator

Ready to take your content creation to the next level? Discover how to find the perfect manager to scale your brand and transition into a business owner.

How to Become a Plus-Size Influencer

Learn how to become a plus-size influencer with clear steps on defining your brand, creating content, and building an engaged community. Start your journey now!

How to Pitch to a Brand as a Micro Influencer

Craft a winning brand pitch as a micro-influencer with our step-by-step guide. Learn to prepare, write, and follow up for successful partnerships.

How to Manage Your Online Community as a Creator

Manage and grow your online community with practical steps and strategies. Turn followers into dedicated fans and create a thriving hub for your brand.

How to Edit Videos Like an Influencer

Edit videos like an influencer with our guide. Discover essential techniques and storytelling tips to make your content dynamic and irresistible.

How to Avoid and Overcome Burnout as a Creator

Avoid creator burnout with practical strategies to overcome exhaustion and build a sustainable creative process. Discover how to thrive creatively today!

How to Find Brands to Work With as an Influencer

Discover how to find brands to work with as an influencer. Learn actionable steps to polish your brand, master pitching, and secure dream collaborations.

Stop wrestling with outdated social media tools

Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.

Schedule your first post

The simplest way to manage your social media