Spencer Lanoue

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

Latest articles

How to Measure Social Media Influence

Measure your social media influence with our actionable framework. Discover how to capture attention, spark conversations, and inspire your audience to act.

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How to Measure Sentiment on Social Media

Measure social media sentiment to gain actionable insights into customer emotions. Learn how to turn online chatter into valuable business intelligence.

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How to Increase the Social Media Presence of a Company

Boost your company's social media presence with a strategic plan. Learn to move from random posts to a strong, engaged community. Discover how today!

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How to Generate Social Media Videos with AI

Generate captivating social media videos effortlessly with AI. Discover tools and strategies to elevate your video content and engage your audience effectively.

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How to Communicate Brand Values on Social Media

Define and communicate your brand values on social media to build a loyal community. Learn strategies to connect with your audience and turn followers into fans.

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How to Use Buffer for Social Media

Manage social media effortlessly with Buffer. Learn step-by-step how to connect accounts, schedule posts, and analyze performance like a pro. Discover more now!

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How to Become a Social Media Virtual Assistant

Become a social media virtual assistant and launch a thriving freelance career. Discover essential skills and tips to land your first client today!

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How to Use Notion for Social Media Management

Transform your social media management with Notion. Learn to create a powerful hub for content, scheduling, strategy, and analytics in one flexible workspace.

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How to Shoot Video for Social Media

Create attention-grabbing social media videos with just your phone! Discover techniques from planning to editing for compelling content that stands out.

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How to Choose a Social Media Marketer

Choosing the right social media marketer is crucial for growth. Follow our step-by-step guide to identify top talent and make a confident hiring decision.

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How to Repurpose Webinars on Social Media

Repurpose your webinars into a social media goldmine! Learn how to transform recordings into high-performing content for weeks with our comprehensive guide.

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How to Promote a Newsletter on Social Media

Promote your newsletter effectively on social media! Discover strategies to transform profiles, create engaging content, and convert followers into loyal subscribers.

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Stop wrestling with outdated social media tools

Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.

Schedule your first post
The simplest way to manage your social media
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