Spencer Lanoue

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

Latest articles

How to Find the Commercial Sound Page on TikTok

Find TikTok's Commercial Sound Page and access royalty-free music for your business. Learn where to find and use it to create engaging, legal content.

How to Create TikTok Affiliate Content

Create TikTok affiliate content that boosts income. Discover strategies for choosing products, filming engaging videos, and converting views into sales.

How to Measure TikTok Engagement

Unlock TikTok success by measuring engagement effectively. Discover key metrics, calculate engagement rates, and refine your content strategy for genuine connections.

How to Go Viral on TikTok as a Musician

Boost your music's viral potential on TikTok with practical strategies. Discover how to craft engaging content, leverage the algorithm, and reach new audiences.

How to Enable Photo Comments on TikTok

Enable photo comments on TikTok for a more engaging community. Discover step-by-step instructions and management tips to enhance your comment section now!

How to Boost the TikTok Algorithm

Boost your TikTok reach by understanding the algorithm. Discover key signals and strategies to consistently get your videos on the For You page.

How to Link OBS to TikTok

Link OBS to TikTok and elevate your LIVE streams with overlays and multiple cameras. Discover how to find your stream key and optimize OBS for a standout show.

How to Make a Day-in-the-Life Video on TikTok

Create engaging Day-in-the-Life TikTok videos with our step-by-step guide. Learn to plan, film, and edit content that resonates and builds a community.

How to Maximize Views on TikTok

Maximize your TikTok views with proven strategies. Learn how to create engaging content that hooks audiences and catches the algorithm's attention.

How to Promote TikTok on Desktop

Promote your TikTok like a pro by shifting key tasks to your desktop. Discover efficient strategies to boost growth and transform your workflow today.

How to Get More Traffic on TikTok

Boost TikTok traffic with strategies that turn views into website visits and sales. Learn actionable steps to convert passive viewers into active customers.

How to Promote Brands on TikTok

Promote your brand on TikTok with confidence. This guide offers a clear roadmap to connect with your audience, build loyalty, and grow authentically.

Stop wrestling with outdated social media tools

Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.

Schedule your first post

The simplest way to manage your social media