Spencer Lanoue

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

Latest articles

How to Share a Link on an Instagram Story

Drive traffic from Instagram effortlessly. Learn step-by-step how to add clickable links to your Stories, plus tips to boost engagement and website visits.

How to Switch to a Professional Account on Instagram

Switch to a professional Instagram account to grow your brand and understand your audience. Follow this guide for step-by-step instructions and new tools.

How to Change Your Bio on Instagram

Change your Instagram bio effectively with our guide. Learn steps and strategies to craft a compelling bio that attracts followers and grows your brand.

How to Add Original Audio to an Instagram Post

Learn how to add original audio to Instagram posts and Reels. Boost your brand's uniqueness with step-by-step instructions and practical sound tips.

How to Save a Draft on Instagram

Learn how to save drafts on Instagram for Feed posts and Reels. Master the draft feature to preserve your work and enhance your content workflow.

How to Track Influencer Conversions

Track influencer conversions effectively with our guide. Discover practical methods to measure ROI, turning influencer collaborations into tangible results.

How to Start as a Nano-Influencer

Start as a nano-influencer and build a profitable community with under 10k followers. Discover how to find your audience, create engaging content, and secure brand deals.

How to Get Likes on Instagram

Boost your Instagram likes with actionable strategies! Learn how to engage your audience and enhance your presence, making your posts algorithm-friendly.

How to Optimize Influencer Campaigns

Optimize influencer campaigns with our strategic blueprint. Learn to transform every stage from planning to analysis into a growth engine for your brand.

How to Analyze Influencer Metrics

Analyze influencer metrics effectively to choose the right partner for your brand. Discover key metrics for vetting and campaign success. Partner confidently!

How to Create a Social Media Influencer Strategy

Create a powerful social media influencer strategy with our step-by-step guide. Set goals, grow your brand, and build lasting partnerships effectively.

How to Audit an Influencer Profile

Audit influencer profiles effectively with our guide. Learn to spot fake followers, assess engagement, and ensure brand alignment for genuine partnerships.

Stop wrestling with outdated social media tools

Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.

Schedule your first post

The simplest way to manage your social media