Spencer Lanoue

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

Latest articles

How to Use AI for Social Media

Unlock the power of AI in social media to streamline tasks, boost engagement, and grow your brand. Discover practical steps and make AI your top assistant today!

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How to Generate Leads on Social Media

Transform social media into a lead generation powerhouse. Discover actionable steps to convert likes and followers into business leads across any industry.

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How to Manage Social Media for Small Businesses

Master social media for your small business with our guide. Learn to create strategies, choose platforms, and engage your audience without overwhelm.

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How to Write Social Media Handles on Business Cards

Transform your business card into a powerful networking tool. Learn how to list and format social media handles effectively for lasting business connections.

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How to Increase Brand Visibility on Social Media

Boost your brand visibility on social media with our guide. Discover practical strategies for content, engagement, and platform-specific tactics today.

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How to Measure ROI of Social Media Marketing

Learn to measure the ROI of your social media marketing effectively. Get a clear framework, track key metrics, and understand beyond just direct sales.

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How to Promote Your Website on Social Media

Promote your website effectively on social media with our guide. Learn practical steps to build a strategy that drives traffic and turns followers into engaged visitors.

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How to Use Social Media for Affiliate Marketing

Master affiliate marketing on social media by recommending trusted products. Discover a framework for choosing items and creating content that converts.

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How to Sell on Social Media Platforms

Transform followers into loyal customers with our guide. Learn strategies to build genuine connections and convert content into sales effortlessly.

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How to Do a Competitive Analysis on Social Media

Competitive analysis on social media reveals what's working in your niche. Discover step-by-step insights to outshine competitors and enhance your strategy.

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How to Market a Book on Social Media

Market your book on social media effectively with our expert guide. Discover strategies to connect with readers and boost sales from launch to long-term success.

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How to Grow on Social Media as an Artist

Grow your social media following as an artist! Transform your creative process into engaging content to attract fans and collectors with this comprehensive guide.

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Stop wrestling with outdated social media tools

Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.

Schedule your first post
The simplest way to manage your social media
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