Spencer Lanoue

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

Latest articles

How to Calculate Social Media Conversion Rate

Calculate your social media conversion rate easily with our guide. Discover essential tools and actionable tips to boost your conversion success today.

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How to Use Social Media for a Construction Business

Use social media to boost your construction business. Learn which platforms to use, what content to post, and craft a strategy that attracts clients.

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How to Get Your Art Noticed on Social Media

Get your art noticed on social media with our guide. Learn practical steps to build an engaged audience that truly appreciates your creations.

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How to Respond to Positive Comments on Social Media

Responding to positive comments on social media is key to building loyal followers and brand advocates. Learn how to engage effectively and boost your reach.

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How to Respond to Customer Complaints on Social Media

Turn customer complaints on social media into opportunities. Discover step-by-step strategies, real-world examples, and templates for excellent service.

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How to Increase Social Media Reach

Expand your social media reach with our no-nonsense guide. Discover foundational strategies and engagement tactics to turn viewers into dedicated fans.

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How to Promote a Photography Business on Social Media

Promote your photography business on social media with actionable strategies. Build your brand, attract clients, and create a sustainable marketing plan today!

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How to Create a Social Media Account

Learn how to create a social media account with our comprehensive guide. Discover platform selection, username tips, and profile creation for maximum impact.

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How to Engage with Your Audience on Social Media

Engage your audience effectively on social media with actionable strategies. Learn to spark genuine conversations and build authentic, active communities today.

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How to Automate Social Media Content Creation

Automate your social media content creation with our guide. Free up time, reduce stress, and focus on community engagement and brand growth today.

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How to Set Social Media Goals

Set impactful social media goals with our guide. Learn to create specific, measurable objectives that elevate your brand's success and avoid vanity metrics.

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How to Do Social Media Marketing for Small Businesses

Boost your small business with effective social media marketing. Learn step-by-step strategies to set goals, create engaging content, and grow your brand sustainably.

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Stop wrestling with outdated social media tools

Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.

Schedule your first post
The simplest way to manage your social media
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