Spencer Lanoue

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

Latest articles

How to Run Influencer Marketing Without an Agency

Run influencer marketing campaigns without an agency. Build authentic relationships, align partnerships, and measure success with this step-by-step guide.

How to Find a Content Creator

Discover the perfect content creator for your brand with our step-by-step guide. Learn how to find, vet, and partner with creators to grow your audience.

How to Use Google My Business Effectively

Learn to maximize your Google Business Profile's potential with actionable strategies for customer acquisition, engagement, and brand building. Don't miss out!

How to Get Leads from Google My Business

Optimize your Google Business Profile to generate leads effortlessly. Learn to drive calls, clicks, and visits with this guide to transforming your listing today.

How to Increase Google My Business Reviews

Boost your local business with more Google reviews. Discover simple, ethical strategies to increase reviews and turn searchers into loyal customers today.

How to Merge Two Google My Business Pages

Merge duplicate Google My Business pages to boost local SEO and unify your online presence. Follow our guide to consolidate reviews and enhance brand trust.

How to Ask an Influencer to Promote Your Product

Learn how to effectively ask an influencer to promote your product with this guide. Get step-by-step tips and examples to craft successful outreach messages.

How to Merge Google My Business Listings

Merge duplicate Google My Business listings effortlessly with our step-by-step guide. Clean up your profile, boost local visibility, and reclaim lost ranking power.

How to Reset Google My Business Account

Reset your Google My Business account with ease. Fix wrong info, recover suspended profiles, remove bad reviews, or start fresh. Get your profile back on track!

How to Optimize Your Google My Business Page

Optimize your Google Business Profile to attract local customers. Turn your listing into a dynamic customer-generation tool with this comprehensive guide.

How to Transfer Primary Ownership of Google My Business

Learn how to transfer primary ownership of Google My Business smoothly. This guide covers all scenarios, from simple handovers to reclaiming inactive profiles.

How to Change Business Address on Google My Business

Update your Google My Business address effortlessly with this guide. Follow our step-by-step walkthrough to ensure accuracy and maintain visibility and trust.

Stop wrestling with outdated social media tools

Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.

Schedule your first post

The simplest way to manage your social media