Spencer Lanoue

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

Latest articles

How to Select a Target Audience on Facebook

Select, build, and refine your Facebook target audience with this guide. Stop wasting ad spend and connect with people eager to hear from you.

How to Do Crowdfunding on Facebook

Master Facebook crowdfunding with our step-by-step guide. Build a supportive community and successfully launch your campaign. Start turning ideas into reality!

How to Pull Up a Draft Post on Facebook

Find your elusive Facebook draft posts easily! This guide reveals where drafts are hidden on mobile and desktop so you can continue crafting your perfect post.

How to Create Your First Facebook Post

Learn how to create your first Facebook post confidently. Step-by-step guide to crafting engaging content, connecting with audiences, and building your brand.

How to Get Free Facebook Ad Credit

Unlock hidden treasure with free Facebook ad credit! Discover where to find, claim, and effectively use these valuable coupons to boost your marketing campaigns.

How to Create a Facebook Shop Step by Step

Transform your business page into a storefront with our step-by-step guide to creating a Facebook Shop. Reach more customers and boost sales today!

How to Make a Facebook Business Page Appear in Google

Optimize your Facebook Business Page to appear on Google search results. Follow our guide for actionable steps to make your page a traffic-driving asset.

How to Promote Your Aviation Facebook Page

Promote your aviation Facebook page with our complete guide. Learn to create engaging content, refine first impressions, and build a vibrant aviation community.

How to Increase Conversion Rate in Facebook Ads

Boost your Facebook Ads conversion rate with actionable strategies. Learn how to turn clicks into customers and maximize your ad budget effectively today.

How to Change Your Facebook Handle

Change your Facebook handle with ease! This guide covers step-by-step instructions for personal and business pages, plus tips for choosing the perfect username.

How to Get More Views on a Facebook Story

Boost your Facebook Story views with proven strategies. Learn content tips and interactive features to engage your audience and leverage the algorithm.

How to Drive Traffic to Your Site Using Facebook

Drive consistent website traffic from Facebook with our guide. Discover strategies to optimize your profile and create content that converts clicks.

Stop wrestling with outdated social media tools

Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.

Schedule your first post

The simplest way to manage your social media