Spencer Lanoue

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

Latest articles

How to Introduce Yourself on Social Media

Learn how to introduce yourself on social media effectively. Craft a compelling bio and standout first post to attract the right audience and build connections.

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How to Find a Good Social Media Designer

Discover how to find a top-tier social media designer who aligns with your brand. Learn steps to vet and hire a strategic partner who drives engagement.

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How to Get Audience Attention on Social Media

Learn how to capture attention on social media with strategies that stop the scroll and build a loyal audience eager for your content. Discover smart tactics now!

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How to Tell Your Brand Story on Social Media

Discover how to craft an authentic brand story on social media that resonates. Learn to transform product posts into engaging narratives to build loyalty.

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How to Get Leads on Social Media

Transform your social media into a lead-generation machine. Discover strategies to convert likes and comments into tangible sales leads with this essential guide.

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How to Choose a Social Media Designer

Find the perfect social media designer to elevate your brand. Learn to select, vet, and collaborate with a pro who crafts a distinct visual world for your audience.

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How to Run a Social Media Account

Learn how to run a successful social media account with our guide. Discover strategies, content creation tips, and engagement tactics to grow your brand.

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How to Monitor Competitors' Social Media

Uncover strategic advantages with our guide to monitoring competitors' social media. Discover content gaps, gain insights, and align with your audience's needs.

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How to Make a QR Code for Social Media

Create a QR code for social media to boost followers! Learn why they work, how to make one, and strategies to ensure your audience scans them.

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How to Use Emojis in Your Social Media Strategy

Boost your social media engagement with emojis! Discover how to find your brand's emoji voice, use them effectively, and avoid common mistakes.

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How to Integrate Social Media into Your Marketing Strategy

Integrate social media into your marketing strategy with our guide. Learn key steps to align social efforts with business goals and drive consistent growth.

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How to Introduce Your Brand on Social Media

Introducing your brand on social media? This step-by-step guide helps you connect genuinely, attract followers, and build a lasting foundation. Start now!

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Stop wrestling with outdated social media tools

Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.

Schedule your first post
The simplest way to manage your social media
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