Spencer Lanoue

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

Latest articles

How to Repurpose Podcast Content for Social Media

Repurpose podcast content effectively for social media. Discover how to transform episodes into a dynamic content strategy and expand your brand's reach today!

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How to Use Branding Images for Social Media

Build a strong social media presence with cohesive branding images. Discover how to define, create, and use visuals that boost credibility and engagement.

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How to Use Social Media to Broaden B2B

Unlock B2B growth on social media by building genuine relationships and trust. Discover strategies to turn LinkedIn, X, and TikTok into powerful B2B channels.

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How to Use Social Media to Your Advantage

Unlock the power of social media with a strategic approach. Convert followers into a thriving community. Learn to define, connect, and manage effectively today.

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How to Present Social Media Analytics to a Client

Learn how to present social media analytics to clients effectively. Discover structuring tips to build trust and showcase your strategic insights seamlessly.

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How to Write Social Media Content

Learn how to write engaging social media content that captures attention. Discover steps to create killer hooks and captions with confidence and ease.

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How to Earn Money on Social Media Platforms

Earn money on social media with proven strategies. Learn foundational steps and top monetization methods to turn your audience into income today!

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How to Make Money as a Social Media Manager

Make money as a social media manager! Discover the steps to turn zero experience into a profitable career, with skills and strategies to attract paying clients.

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How to Promote POD Designs on Social Media

Promote your POD designs effectively on social media. Discover strategies to build an audience and turn your profiles into sales channels for your creations.

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How to Leverage Social Media for Coaching

Leverage social media to attract coaching clients with our step-by-step guide. Define your brand, create engaging content, and convert followers into clients.

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How to Integrate Social Media with an Online Store

Transform your social media into a shoppable experience. Discover actionable steps to seamlessly integrate platforms with your online store and boost sales today.

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How to Use Storytelling in Social Media Marketing

Unlock the power of storytelling in social media marketing. Discover how to connect with your audience using engaging narratives and practical frameworks.

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Stop wrestling with outdated social media tools

Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.

Schedule your first post
The simplest way to manage your social media
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