Spencer Lanoue

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

Latest articles

How to Measure the ROI of a Social Media Team

Measure your social media team's ROI effectively. Learn step-by-step methods to connect their efforts to business success and see your investment's real value.

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How to Create a Poll on Social Media

Boost engagement with social media polls! Learn how to create effective polls on major platforms, gather instant feedback, and connect with your audience now.

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How to Use Airtable for Social Media

Transform your social media strategy with Airtable. Discover how to streamline planning using this flexible tool as your custom-built command center.

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How to Measure the Success of a Social Media Strategy

Measure your social media strategy's success with this guide. Learn to define success, track key metrics, and use data to enhance your content effectively.

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How to Get Noticed on Social Media

Get noticed on social media with our practical guide. Learn how to build an interesting, consistent presence that stands out for the right reasons.

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How to Increase Organic Reach on Social Media

Boost your organic reach on social media with actionable strategies. Master content, algorithms, and community building for better engagement. Learn how now!

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How to Increase Organic Traffic on Social Media

Boost your organic traffic on social media without spending a dime. Discover actionable strategies to grow your reach, engage followers, and drive website visits today.

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How to Charge for Social Media Posts

Discover how to set the right price for social media posts with clear frameworks and actionable steps. Avoid undervaluing your work and attract brand partners today!

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How to Do Social Media Optimization

Learn how to optimize your social media for growth and engagement. Follow actionable steps to transform profiles into powerful tools for business success.

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How to Create Social Media Content for Fitness

Create impactful fitness content for social media that builds trust and community. Follow our step-by-step guide to inspire, connect, and grow your brand.

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How to Grow Your Social Media Platform

Discover practical strategies to grow your social media platform. Learn how to define your audience, create valuable content, and build an engaged community.

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How to Use AI Voiceovers for Social Media Videos

Unlock the power of AI voiceovers for your social media videos. Learn to choose tools, script content, and create engaging TikToks and Reels effortlessly.

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Stop wrestling with outdated social media tools

Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.

Schedule your first post
The simplest way to manage your social media
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